Habib Honari
Abstract
The purpose of this study was to determine the codes of refereeing ethics in the scientific-research journals of physical education and sports sciences and to examine the degree of adherence of referees to those codes. The method of this research is exploratory and descriptive research and is a mixed ...
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The purpose of this study was to determine the codes of refereeing ethics in the scientific-research journals of physical education and sports sciences and to examine the degree of adherence of referees to those codes. The method of this research is exploratory and descriptive research and is a mixed study (quantitative and qualitative). Therefore, according to the purpose and process of research; its method was survey and data collection tools were interviews and questionnaires. The research questionnaires consisted of two sections: codes of arbitration ethics in the structural dimension (including 14 items) and codes of judgment in the content dimension (including 11 items), which were sent to all members of the editorial board of 27 scientific-research journals. Was. Since the number of research population was limited and specific, we considered the statistical sample equal to the statistical population as a whole and the returned and usable questionnaires were 75 copies. he degree of adherence of judges to the codes of refereeing ethics (structural dimension) and (content dimension) in scientific-research journals of physical education and sports sciences of Iran is significant. It seems that there are principles, values and ethical framework for the article refereeing profession, the observance of which ethical codes will definitely inject work health and increasing development into the scientific and research environment of physical education and sports sciences. On the other hand, the adherence of the judges to the ethical principles of judging the publications of physical education and sports sciences is at a desirable level.
Mehdi Rasouli; Rasoul Azadi
Abstract
This research has been conducted to develop a model for the development of start-up sports businesses, emphasizing the role of cyberspace. This research had a qualitative approach & the grounded method of Strauss & Corbin theory was used. The method of data collection was in-depth interviews ...
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This research has been conducted to develop a model for the development of start-up sports businesses, emphasizing the role of cyberspace. This research had a qualitative approach & the grounded method of Strauss & Corbin theory was used. The method of data collection was in-depth interviews with 11 professors & owners of sports startups, after reaching the theoretical saturation limit. The validity of the instrument in this study was reviewed & confirmed by interviewees & then expert professors; Also, to calculate the reliability of the interviews, the intra-subject agreement method was used, which was obtained 74%, which shows the high reliability of the coding. To analyze the data, the coding method was used in three stages: open, axial, & selective coding; The number of open codes was 216 & the central codes were 34. The results were categorized into 5 main dimensions: causal conditions, pivotal conditions, contextual conditions, intervening conditions, strategies, & consequences. The output of the model for business development through cyberspace can be a good way for sports start-up business owners.
Abed Mahmoudian; Saeed Sadeghi Boruojerdi; AmiRreza Abbasian; Farid Ganji
Abstract
The purpose of this study is the to Analysis the response of the fans to the professional athletes’ self-presentation in the social media of Instagram. 328 posts shared during 2019 on the official Instagram page of two female professional athletes, Maria Sharapova and Serena Williams, were analyzed ...
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The purpose of this study is the to Analysis the response of the fans to the professional athletes’ self-presentation in the social media of Instagram. 328 posts shared during 2019 on the official Instagram page of two female professional athletes, Maria Sharapova and Serena Williams, were analyzed and classified. The sample included 328 posts from both players, 120.716.122 likes and 2.246.584 comments. The analysis results of the pages of these two athletes showed that Serena Williams, on her Instagram page, has focused respectively more on social-role-related posts (32%), advertisement posts (25%), sports posts (23%), pictures showing her body (11%), selfies (4%) and nature and environment (2%). In contrary, Maria Sharapova respectively has posts with the contents of social role (28%), sports pictures (28%), nature and environment pictures (15%), advertisement pictures (11%), selfies (8%), pictures showing her body (2%). Also the results have shown that posts with sports content, body-showing, selfie and advertisement, respectively have the most number of likes and posts with the contents of social and nature and the environment, respectively have the most number of comments. The results of the present study highlight the importance of the content type of women athletes' Instagram posts for fans and followers. It also offers new insights and knowledge through a better understanding of the response (likes and comments) of followers to build a strong relationship and interaction, engagement and engagement.
Maryam Alamshahi; Sedigheh Heydarynejad; Seyedeh Nahid Shetab Boushehri
Volume 1, Issue 1 , December 2013, , Pages 9-18
Abstract
Abstract Mass media have an enormous role in shaping and directing society’s attitudes, beliefs, thoughts and constructing a proper position for sport arena. Purpose of this research was an analytical study of sport section of Khuzestan press with women’s sport approach. The statistical society ...
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Abstract Mass media have an enormous role in shaping and directing society’s attitudes, beliefs, thoughts and constructing a proper position for sport arena. Purpose of this research was an analytical study of sport section of Khuzestan press with women’s sport approach. The statistical society of current research was the sports sections of 6 main newspapers published during 2013 in Khuzestan. Method of sampling was normal random and it was based on statistic weekly in which two statistic weeks were chosen of every newspaper. The measuring instrument was coding sheetand its reliability was approved by 15 professionals of sports and communication management. Also the objectivityand the stability coefficient were measured according to Scott formula for (gender 94%, sport field 96%, writing style 82%, status of interviewees 94%, the coverage and form of the text 98%, pictures size 87%, orientation 83%). Results showed that 81% of Khuzestan press sport section was covering men sports and only 5.6% of this coverage was about women sport. Including 30 sport fields formen and 20 sport fields for women. From 369 pictures, 81.4% were related to men and only 5.4% was related to women. Among 20 pictures related to women 90% of them were in small size and only 10% of them were in large size. Also considering the standpoints of contents, 42.6% of them had positive standpoints, 18% were negative and 39.3 was neutral. Considering the results of current research and tremendous differences between women and men’s sport press coverage, it is recommended that by showing special consideration toward covering women’s sport and attracting them toward exciting sports areas, press can help women’s sport to develop and finally improve the society’s health and wellbeing.
Rasoul Nazari; Iraj Dadkhah; Mozafar Yektayar
Volume 1, Issue 2 , February 2014, , Pages 9-13
Abstract
This study aimed to find the relationship between communication skills and leadership styles. The methodology of this field study was descriptive-correlation. A sample of sixty five Isfahan’s Media managers who were chosen randomly participated in this study. The standard multi-factor leadership ...
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This study aimed to find the relationship between communication skills and leadership styles. The methodology of this field study was descriptive-correlation. A sample of sixty five Isfahan’s Media managers who were chosen randomly participated in this study. The standard multi-factor leadership questionnaire and communication skills questionnaire were used to collect data. The collected data was analyzed using Pearson’s correlation test and repeated measures ANOVA. The results showed that 58.5 percent of the sample had transformational leadership style, 40 percent had pragmatic leadership style, and only 1.5 percent had Laissez-Faire leadership style. Repeated measures ANOVA showed a significant difference between the means of the three styles. It also showed that experts’ use of transformational and pragmatic leadership styles was significantly higher than their use of Laissez-Faire leadership style. Transformational and transactional leadership styles also had significantly positive relationship with communication skills.
Rahim Ramezaninejad; Bahram Bahramipoor; Bahman Asgari
Volume 1, Issue 3 , May 2014, , Pages 9-13
Abstract
The purpose of this study was to investigate the importance of (physical) and mental (wisdom and morality) in terms of the Shahnameh mythical, heroic and historic. 9 volumes of data through the dissemination of knowledge and the Moscow edition of poems by Ferdowsi was obtained come. A coding sheet was ...
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The purpose of this study was to investigate the importance of (physical) and mental (wisdom and morality) in terms of the Shahnameh mythical, heroic and historic. 9 volumes of data through the dissemination of knowledge and the Moscow edition of poems by Ferdowsi was obtained come. A coding sheet was the main research instrument consisted of two questions. The first questionwas to determine the periodand the second question was to determine the character; so one of these two codes includes “characters wearing "andanother one includes “mental traits ". In this study,after reading the 9 volumes of shahnameh, for each of these two features were identified a number of key terms (22 traits related to body) and (11 traits related to mental ,wisdom and ethics). In total 9992coupletswere found in three periods, include Mythical, heroic and historical, that these 33 traits are found. then classified attributes, data using descriptive statistics (tables and charts) and inferential (I Vaytny U and Kruskal-Wallis) with the help of the software SPSS And the P ≤0/05 Were analyzed. Result showed that there is a meaningful difference among numerous traits related to body and soul in three periods atShahnameh and the total period. The results show that the large numbers of characters in Shahnameh course are differences in the character of the hero. Moreover, this higher prevalence of mental traits is also true. Finally, the results of this study indicate that in ancient Persia the body and spirit as means of protecting the health, growth, and balance and coordination, increased attention has been a greater focus on the period of heroism.
bahamn asgari zardabi; hosseinn eydi; hamid ghasemi; kamran aedipoor
Volume 1, Issue 4 , September 2014, , Pages 9-16
Abstract
The purpose of this study was analysis of study field of published sport management articles in Iran scientific- specialty journals based on MA areas. Statistical population of present study were including of all articles of sport management published in Iran scientific- specialty journals from first ...
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The purpose of this study was analysis of study field of published sport management articles in Iran scientific- specialty journals based on MA areas. Statistical population of present study were including of all articles of sport management published in Iran scientific- specialty journals from first until end of spring 2013 that all them selected as samples (N=889). The measuring tool of this research was a coding sheet which by Scott test, agreement coefficient between coder measured ℅89. for data analysis used from descriptive and inferential statistical (Scott test and chi square). Also, the SPSS software used for data analysis in significant level p≤0.05. Research results showed that more articles of Sport Management are not linked to any desired areas (℅52.4) and between areas of sport management, areas of leisure time and recreational sports, sports marketing, strategic management of sports organizations, management of sports media, Management of sport events and management of sports Venues and facilities constituted ℅10.6, ℅9.9, ℅8.2, ℅8, ℅7.3 and ℅3.6 published articles in Iran scientific- specialty journals. Also, results showed that there was significant difference between article numbers in MA management articles areas. Result of this study can appropriate guideline being for planning in scientific- specialty journals of sport management in Iran
eskandar hoseinpoor; morad ali niazipoor; seyed mohammad kashef; godratolah bagarei; yosef mangashti
Volume 2, Issue 1 , November 2014, , Pages 10-17
Abstract
The present study concerns the impact of social media on violence and hooliganism in Iranian first class football league and FA Cup spectators in the 2011 and 2012. At first, the instrument was validated by the experts and its reliability was also calculated in a pilot study with 25 subjects (r ...
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The present study concerns the impact of social media on violence and hooliganism in Iranian first class football league and FA Cup spectators in the 2011 and 2012. At first, the instrument was validated by the experts and its reliability was also calculated in a pilot study with 25 subjects (r =0.91). Because of special conditions and limitations, a total of 100 football fans who had at least one previous sport hooliganism history (everybody were arrested more than once by the Police was) were randomly selected from among those who answered the questionnaire. The KMO test was used to investigate the suitability of elements for socialization process which was followed by the GAMA test and C coefficient to assess the likely correlations. The results showed a significant correlation between the degree of media impact on spectators and the hooligan behavior (P.
Sara Keshkar; Mehrnoosh Noor Bakhsh; Somayeh Ghaem Panah
Volume 2, Issue 2 , March 2015, , Pages 10-20
Abstract
The purpose of the research was to analyze the content of sport news of B.B.C and IRNA news agencies. The research population was the whole news of two agencies in two fixed days of weeks in second half of 2013(N=3802) and whole news of these days were considered in research (N1=1818, N2=1984). ...
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The purpose of the research was to analyze the content of sport news of B.B.C and IRNA news agencies. The research population was the whole news of two agencies in two fixed days of weeks in second half of 2013(N=3802) and whole news of these days were considered in research (N1=1818, N2=1984). Research tool was a coding sheet which its validity approved by 14 sport management and communication experts. The results showed that there were significant differences between two agencies in the rate of sexuality, disables, age levels, scientific sport, national and international sport news and in all variables except for national and international news, IRNA was in low rates in contrast to B.B.C. it seemed that the mission of B.B.C was based on international broadcasting while IRNA focused on national news and it's why this agency broadcast national news more than international ones. To enclose, considering all groups of society in broadcasting sport news can attract them to sport and it's very important if IRNA considers this reality.
Sroush Farhadifar; Hamid Ghasemi; reza saboonchi
Volume 2, Issue 3 , June 2015, , Pages 10-18
Abstract
The overall aim of the research, content analysis of computer technology, information and communication in Sports Physical Sciences Research Methods hybrid (qualitative and quantitative) of the route is included content analysis and interviews. Research and development is the objective. Research Questions: ...
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The overall aim of the research, content analysis of computer technology, information and communication in Sports Physical Sciences Research Methods hybrid (qualitative and quantitative) of the route is included content analysis and interviews. Research and development is the objective. Research Questions: Books of computer software applications and information and communication technology educators and students point of view of content, structure Portrait until the end of 1393 how? In the content analysis: Due to the limitations of (books, computer software and applications of information and communication technologies in the area of Physical Education and Sports Science) to about 6% of the total number will be used. Based on the results, we can say that the books of computer software applications and information and communication technology from the perspective of teachers and students of physical education and sports science from the content, structure Portrait significantly inappropriate. According to the results of books related to computer technology, information and communication in physical sports science content areas, special attention is not structured and formal be designed according to the shape and form of books, extend the principle of aesthetics, cover designs, colors, layout, open spaces, photographs, charts, and not the font size.
Volume 2, Issue 4 , September 2015, , Pages 10-20
Abstract
The purpose of this study was to investigate the structural barriers to implementation of exploration inventory management information systems in offices, sports and youth. The research is descriptive and exploratory study. The information in this study of 156 senior and middle managers and staff in ...
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The purpose of this study was to investigate the structural barriers to implementation of exploration inventory management information systems in offices, sports and youth. The research is descriptive and exploratory study. The information in this study of 156 senior and middle managers and staff in the information technology sector and experts from the General Directorate of Youth and Sports Kermanshah province and province were collected. The data gathered using questionnaire of 49 questions. After collecting and analyzing questionnaires factor, minimum load factor 3.0 for each variable was determined acceptable, so the 80 question questionnaire, 31 questions due to time factor is less than 3.0 are removed and the remaining 49 questions seven components, administrative barriers (11 questions) and the environment (6 questions), technical barriers (4 questions), educational (3 items), economic barriers (5 questions) and structural (5 questions) personal barriers (7 items) , cultural barriers (4 items) and change management (4 questions), were classified. The reliability of the questionnaire using Cronbach's alpha was 83/0, which indicates that the questionnaire is used. It was also found that both the questionnaire and all sub-tests of high reliability. The results showed that the questionnaire can present valid instrument for assessing the information management systems used in sports organizations.
hadis faeli; hamid ghasemi; reza saboonchi
Volume 3, Issue 1 , December 2015, , Pages 11-14
Abstract
The aim of this study was to determine the status textbooks leisure and recreation management at universities in Iran until the end of 1393 in terms of the present study was to analyze content and manage population consisted of 34 books published leisure and recreational sports By the end of autumn 1393 ...
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The aim of this study was to determine the status textbooks leisure and recreation management at universities in Iran until the end of 1393 in terms of the present study was to analyze content and manage population consisted of 34 books published leisure and recreational sports By the end of autumn 1393 Bvd.ba Due to the limited population, leisure and recreational sports sample of 18 books published by the end of autumn 1393 was formed. Purposeful sampling and sampling information collected Instrument coding sheet by self-report part included books and created categories or units of analysis. The findings from the analysis of data related to leisure and recreational sports management books show that these books the teachers are not in the appearance significantly, while the students believed that the books in the surface dimension significantly inappropriate.
Fateh Faraziani
Volume 3, Issue 2 , March 2016, , Pages 11-21
Abstract
The overall objective of this study was to evaluate the impact of information technology on knowledge management component of Hamedan's youth and sports organization staffs. Statistical population consisted of 168 employees of youth and sports organization , 116 of whom were selected stratified random ...
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The overall objective of this study was to evaluate the impact of information technology on knowledge management component of Hamedan's youth and sports organization staffs. Statistical population consisted of 168 employees of youth and sports organization , 116 of whom were selected stratified random sampling with probability proportionate. The main research instrument was a questionnaire varified by a group of validatory experts and to determine its reliability the Cronbach's alpha coefficient was calculated (α1 = 0.91, α2 = 0.85). Data analysis was performed by SPSSwin16 software. Results showed that the level of knowledge management among staffs of youth and sports organization was "medium" . The result of correlation analysis showed that the relationship between ICT indicators, namely: support systems of high management , management information systems, decision support systems, automatizing systems of administral activity, work process systems, network systems and knowledge management were positive and significant. The results of path analysis showed that generally all indexes of Information Technology explained 7/50% of the variance of the dependent knowledge management variable .providing ICT infrastructure, in addition to impart knowledge, improve staff productivity and improve their job to provide knowledge management in the organization.
Volume 3, Issue 3 , June 2016, , Pages 11-25
Abstract
The purpose of this study is the survey of the relation between information technology with knowledge management and communication skills of physical education teachers of East Azarbaijan province. the research method is descriptive – correlation type.The statistical society of this research contains ...
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The purpose of this study is the survey of the relation between information technology with knowledge management and communication skills of physical education teachers of East Azarbaijan province. the research method is descriptive – correlation type.The statistical society of this research contains all male and female physical education teachers of East Azarbaijan province that the total number of them is 1302 people (635 female and 667 male). Statistical sample with attention to table Morgan 302 peoples were the that with method cluster sampling and random as Statistical sample from Marand, Miyaneh, Maragheh cities and areas 3, 4 and 5 were appointed. It is used from information technology questionnaire Kargar(1393), knowledge management questionnaires Ranjbar(1388) and communication skills questionnaires Bartonji(1388) to collect data. To search for data distribution of Kolmovgraf-smirnov and to analysis of data, It is used of tests Kruskal-Wallis, Yuman-Witny spearman, correlation and regression. the result show that there is significant correlation between information technology with knowledge management and its components of physical education teachers. there is significant correlation between information technology with audiobale and feedback components communication skills of physical education teachers. Also, information technology has significantlly affect on knowledge management and communication skills of physical education teachers. According to resaults, in order to increase knowledge management and communication skills of physical education teachers, essential looks pay atations to information technology.
alireza zare; sedighe Heidarnejad; rezvan shiraali
Volume 3, Issue 4 , September 2016, , Pages 11-24
Abstract
The aim of the present study the influence of mass media on the control of corruption in football. The study population consisted of all players in terms of purpose and working in the Iranian Premier League (420 = N) which uses a simple random sampling and the sample was determined by Cochran (203 = ...
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The aim of the present study the influence of mass media on the control of corruption in football. The study population consisted of all players in terms of purpose and working in the Iranian Premier League (420 = N) which uses a simple random sampling and the sample was determined by Cochran (203 = n). A questionnaire to collect data on the impact of the mass media 23 questions in 4 subscales (of culture, of education, of information and of social contributions) and section 15 questions in 4 small techniques to control corruption scale (of the effectiveness of laws, regulatory factors, cultural factors and economic factors and subsistence) was set up and developed. The validity and content validity of construct validity and reliability using Cronbach's alpha reliability coefficient was investigated. Data for the analysis of Pearson correlation coefficient using spss software and structural equation modeling approach was used by AMOS software.The results showed that the mass media with a correlation coefficient 0/812 to control corruption in football and there is a positive correlation. SEM results showed that the mass media with the value of 0/78 and critical ratio (CR) 5/123 impact on the control of corruption in football. The mass media to promote transparency, reduce corruption plays an effective role as an increase in the transparency procedures, increase the participation of citizens and ensure their rights in the management of sports organizations.
Volume 4, Issue 1 , December 2016, , Pages 11-20
Abstract
Nowadays, using of sports stars in marketing and advertising of goods is located in strategic marketing programs in many clubs in the world. Sports stars as reference groups according to their specific and unique capabilities could encourage consumers to use the product to be produced. The aim of this ...
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Nowadays, using of sports stars in marketing and advertising of goods is located in strategic marketing programs in many clubs in the world. Sports stars as reference groups according to their specific and unique capabilities could encourage consumers to use the product to be produced. The aim of this study was to investigative the factors of the brand athletic which are effective. The study population included all experts and elite sport management. For this purpose, using snowball sampling 200 individuals participated in this study. Questionnaire was used for research, have ten subscales. Descriptive (frequency, mean and frequency tables) and inferential statistics (Cronbach's alpha, factor analysis and Frydmdn test) were used to analyze the data. The findings showed that exercise expertise is the most important factors in athletes. Other dimensions were as competitive style, sporting character, competitiveness, physical attractiveness, symbols, fitness, and lifestyle and role models .So marketers and brand managers to develop specialist athletes playing sports can benefit athletes and the success of advertising.
Volume 4, Issue 2 , February 2017, , Pages 13-20
Abstract
Due to the effect of exercise on various aspects of personal and social life and its development at both the national importance and role of the media in this regard, The present study sought to investigate the role of mass media in the tendency for women Kermanshah province to examine the sport. The ...
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Due to the effect of exercise on various aspects of personal and social life and its development at both the national importance and role of the media in this regard, The present study sought to investigate the role of mass media in the tendency for women Kermanshah province to examine the sport. The samples consisted of 1,500 women constitute Kermanshah. Morgan sample table and the floor using a random sampling, 306 students were selected as sample. The research method was descriptive - survey and data collection tools, questionnaires SADEGHIAN (1390) has been with 84/0 reliability. To analyze the data, t test range and with the help of spss software was used. The results showed, the role of the media in informing the public on the health benefits of exercise, physical and mental health, learning about the sport, informing about the right places sport, positive attitude change and positive attitude was Are good sport for women Kermanshah
Mehrali Hemmatinezhad; Behnam Asheghi
Abstract
The use of sport management is increasing in different areas of sport. On the other hand, nonprofit organizations in the field of sport are seeking to hire professionals in the field of sports management. Therefore, any book that wishes to focus on the specialization of sports management deserves ...
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The use of sport management is increasing in different areas of sport. On the other hand, nonprofit organizations in the field of sport are seeking to hire professionals in the field of sports management. Therefore, any book that wishes to focus on the specialization of sports management deserves criticism. The purpose of this study was to review and criticize the book “Fundamentals of Sports Management” and to to do so, the book criticism method of the Critical Philosophical Research Book Institute was applied.The book was a compilation of Ghasemi, Kashkar and Rasakh, which was published in 2018 in Science and Motion Publications. The criticism tool for this work has been the Council of Review of Textbooks and Humanities Textbook Checklists and has used qualitative content analysis and multiple readings of the work to investigate bugs. According to the findings, the strengths of the book are in terms of the content of the material, the usefulness of the material, the novelty of the examples provided, and the use of tables to better understand the reader and the structure of typography and print quality. The weaknesses of the book are the content of bugs and ambiguities in the citation and the structured presence of lexical errors and non-citation of the Latin words in the manuscript, as well as the poor design, duplicate cover, and poor book binding quality of the book. It is hoped that by reviewing the book and examining its strengths and weaknesses, we will help to improve the reprint of the book after resolving the problems and subsequent books published in this field.
Rasool Norouzi Seyed Hossini
Abstract
Sport as a social phenomenon, influences different stakeholders. therefore It will experience problems and crises in this process. The aim of this study is Understanding Lived Experience of Sports Public Relations Managers from Media Crisis. Research was carried out by qualitative method and through ...
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Sport as a social phenomenon, influences different stakeholders. therefore It will experience problems and crises in this process. The aim of this study is Understanding Lived Experience of Sports Public Relations Managers from Media Crisis. Research was carried out by qualitative method and through phenomenological approach. The 16 participants were selected from the purposeful sampling. Through deep and phenomenological interviews, data were collected. data were analyzed by using the seven – step Diekelman`s (1989) approach. According to the data analysis, five categories of meanings were identified about the media crisis. They are: Reducing the prestige and reputation of organization, Lack of prospecting and transparency, deliberative and actively responding to crisis, evaluating on time and selection of best practices, Information ambiguity and confusing of interests of the stakeholders. These concepts of experienced in the life-world of sport relations managers are Constitutions of their social action. In case of proper analysis and application, they can be helpful in better managing sport media crises.
Ehsan Asadollahi; Farshad Tojari; Ali Zarei
Volume 4, Issue 3 , May 2017, , Pages 15-25
Abstract
Introduction: The economic environment and business, advertising in sport and through sport is one of the ways That most companies to introduce their products and expand their market to it. The aim of this study was to compare the effect of media relations and promotional brand identity and commitment ...
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Introduction: The economic environment and business, advertising in sport and through sport is one of the ways That most companies to introduce their products and expand their market to it. The aim of this study was to compare the effect of media relations and promotional brand identity and commitment to transfer Sports From the perspective of sports consumers and provide practical model for using media ads. Methodology: This study on the nature and purpose and in terms of descriptive and correlational and in terms of searching for data. Sample size was 500 people were randomly selected for answer to questionnaire promotional media due to the transfer of brand identity and the sport commitment done. The reliability test using Cronbach's alpha was 92/0. In order to analyze the data, descriptive statistics and inferential statistics and also for the calculation and data processing software packages Spss and LISREL were used. Results: The study findings also showed the emergence of structural equation promotional and advertising media to convey brand identity and sport commitment from the perspective of sports consumers a significant effect. Conclusion: According to the results, it can be said that managers, marketers and planners of advertising companies, organizations and clubs and sporting goods Service Provider Use of the effectiveness of each advertising media advocacy and provide an integrated program of The media and to inform, remind and convince consumers can And repeated increase consumer participation through the transfer of brand identity or brand and achieve their advertising goals.
Masomeh Kalateh Seifari; Masoud Freydoni
Volume 4, Issue 4 , August 2017, , Pages 15-22
Abstract
The main objective of the study was to investigate the impact of mass media activities on tend to sport for all in the city of Tehran. The current study was descriptive and functional that was done as a field survey. The study population included all users of sports and fitness centers in Tehran that ...
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The main objective of the study was to investigate the impact of mass media activities on tend to sport for all in the city of Tehran. The current study was descriptive and functional that was done as a field survey. The study population included all users of sports and fitness centers in Tehran that cluster sampling method is used. First of all, Tehran city was divided in five regions: North, South, East, West and Center. Then each of these five regions, 70 persons were selected randomly (total sample size was 350 persons). For measuring Social media activity, questionnaire was designed by Moradi (2011) was used and to measure the tendency to sport for all, the questionnaire designed by the research group was used. Face and content validity was confirmed by academic experts and Cronbach's alpha coefficient showed acceptable reliability to the research questions. In continue, for investigating research questions, were used fit indexes and standard coefficient that the results from the model was showed the effect social media and its aspects on tendency to sport for all. Also fitness indexes were showed, the model has good fitness with the data. Finally, with paying attention to the results, media and sport experts can improved sport skill level and sport performance of all people with using innovation in programs and establishing the motivation.
Salman Jafari; Bahram Akbari; Sana Mohammad alizad Rafie
Volume 5, Issue 1 , February 2018, , Pages 15-26
Abstract
The purpose of this research was the An ivestigation into the role of marketing mix of sports clubs sponsors city of tabriz.The research method is descriptive – correlation. The study population was consisted of all senior managers (CEO, sales manager and financial manager) companies sponsors of ...
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The purpose of this research was the An ivestigation into the role of marketing mix of sports clubs sponsors city of tabriz.The research method is descriptive – correlation. The study population was consisted of all senior managers (CEO, sales manager and financial manager) companies sponsors of sports clubs Tabriz city and the research sample were selected 68 Senior managers for available samples from different areas of the Tabriz city. It is used from questionnaire Self-made (1395). For analysis of data, It is used of tests and students- T test, Fridman, pearson correlation coefficient and two-variable regression. The results of this research show that: Internet has effect on marketing mix companies sponsors of sport clubs city of tabriz. There is a significant difference between Prioritize the components of marketing mix companies sponsors of sport clubs city of tabriz that in the meantime is advertising components in first ranks and place components in end ranks. Also, there is significant correlation between the components marketing mix companies sponsors of sport clubs city of tabriz. The overall conclusion that using the Internet can cause improve marketing mix companies are sponsors of sport clubs.
Alireza Zare; Sedigheh Heydari Nejad
Volume 5, Issue 2 , February 2018, , Pages 15-28
Abstract
This study examines Relationship the role of mass media on superstitious behaviors of among football players. Purpose of applied research. The study population included all Premier League footballers working in Fars province (n = 520) that uses simple random sampling based on Cochran table sample was ...
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This study examines Relationship the role of mass media on superstitious behaviors of among football players. Purpose of applied research. The study population included all Premier League footballers working in Fars province (n = 520) that uses simple random sampling based on Cochran table sample was determined (n = 223). A questionnaire to collect data on the role of mass media 23 questions in 4 subscales (cultural factors, factors such as knowledge, information and agents of social participation) And in the superstitious belief that in both practice and belief set 14 questions were formulated. The validity of the questionnaire, content validity and construct validity and reliability using Cronbach's alpha reliability coefficient was investigated. To analyze the data, SPSS software was used. The results showed a negative correlation between the mass media and superstitious behaviors of are at 95% And also, between the components of the mass media: knowledge, culture and information with superstitious behaviors of are at 95% and a significant negative correlation between the role of mass media participation and superstitious behaviors of, there is no significant relationship at 95%. Between the mass media and superstitious behaviors of in both practice and belief are significant negative correlation at 95%. Multiple regression analysis showed that variables of knowledge, culture and information 27 percent of the variance is explained superstitious behaviors of.
Yaguob Badri Azarin; Sajjad Pashaie; Vahid Hafezi; Hasan Fateh
Volume 5, Issue 3 , July 2018, , Pages 15-26
Abstract
At the beginning of the third millennium, a new era has experienced the world of sports. Successful clubs are always looking for thods and tools as competitive advantages and for continuous improvement and improvement. One of these tools is customer relationship management, which is ...
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At the beginning of the third millennium, a new era has experienced the world of sports. Successful clubs are always looking for thods and tools as competitive advantages and for continuous improvement and improvement. One of these tools is customer relationship management, which is nowadays titled Electronic Customer Relationship Management(E-CRM) with the development of technology and communications. The purpose of this study was, analysis the mediating role of quality of ticket sale electronic services the performance of E-CRM of League Football matches of Iran. The research method is descriptive survey. The population of this research is spectators of sports events. For data collection was used, Al Momanyi and Nor (2009) a questionnaire. The results of hypothesis testing can be software SMART-PLS and using the t test and path analysis (B), respectively. The results showed; there is direct communication between (ease of use, usability, joy of Service) with E-CRM performance, also a significant and positive impact mediating role of quality of electronic services the effect of service (ease of use, usability, joy of service), the performance of E-CRM, was confirmed. So it can be concluded, E-CRM as a strategy, software, process and should have a special place in the sports industry in Iran. Although there are the problems in the implementation of infrastructure, but the basic conceptual models can be being Good starting point for operation of electronic customer relationship management (E-CRM) in clubs.
Rasool Nazari; Farzad Mosazade
Volume 5, Issue 4 , July 2018, , Pages 15-28
Abstract
The purpose of this study was to present a model for presenting a model of the effect of psychological skills on communication skills and social capital of sports managers. This research is descriptive and correlated. The statistical population of the study consisted of 405 people, all managers of sports ...
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The purpose of this study was to present a model for presenting a model of the effect of psychological skills on communication skills and social capital of sports managers. This research is descriptive and correlated. The statistical population of the study consisted of 405 people, all managers of sports organizations of Isfahan province. According to the Cochran formula, the sample size was 199 people who were selected randomly from the statistical community. To collect data, mental skills questionnaires Salmla's (2001), communication skills Barstoun (1990) and social capital Putnam (1999) with reliability (0.85, 0.86, and 0.87) were used. Ten Physical Education Teachers express their views on the tendency of management and planning to be factual and content validity. All data were analyzed using the statistical software package Social Sciences Version 19 and Liserl software version 54/8. Path Analysis The presentation of a pattern of the relationship between the effect of psychological skills on communication skills and social capital of sport managers indicates that the model is suitable. According to regression model, the relationship between psychological skills components including basic, psychoanalytic and cognitive skills is the ability to predict communication skills and social capital. Generally, it can be argued that senior executives of sports organizations should be empowered to be empowered to be part of social capital and that their mental skills should grow even more.