Document Type : Research Paper
Abstract
Due to the effect of exercise on various aspects of personal and social life and its development at both the national importance and role of the media in this regard, The present study sought to investigate the role of mass media in the tendency for women Kermanshah province to examine the sport. The samples consisted of 1,500 women constitute Kermanshah. Morgan sample table and the floor using a random sampling, 306 students were selected as sample. The research method was descriptive - survey and data collection tools, questionnaires SADEGHIAN (1390) has been with 84/0 reliability. To analyze the data, t test range and with the help of spss software was used. The results showed, the role of the media in informing the public on the health benefits of exercise, physical and mental health, learning about the sport, informing about the right places sport, positive attitude change and positive attitude was Are good sport for women Kermanshah
Keywords
Abdavi, F, Fakhri,F. (2011) "The role of media in the development of sports culture in leisure time". Journal of Communication. Vol. 4, No. 68. pp 31- 50.##Abedi, B. (2001). "Check the status of the quality and quantity of physical education and sport officials and coaches the central province of view. Master's thesis". Tarbiat Modares University. Faculty of Physical Education.##Abioye, A. Hajifathalian, K. Danaei, G. (2013). "Do mass media campaigns improve physical activity? A systematic review and meta-analysis". Archives of Public Health. pp 1-10.##Afarinesh khaki, A. Tondnves, F. Mozafari, A.M. (2005). "Compare the viewpoints of faculty members, coaches, athletes and administrators in the development of sport for all".Move and Sports Sciences . Vol.1, No.5. p 22.##Aqajani, N. Naderinejad, P. (2011). "The role of the media in disseminating the culture of sport". Quarterly communication culture. Vol. 1, No.1. pp 140- 167.##Bauman Adrian, E. Bill, B. Neville O. Philip, V. (2001). "Impact of an Australian mass media campaign targeting physical activity in 1998 ", Am. J. Prev. Vol.21, No.1.##Cianfrone Beth, A. Zhang James, J. (2006). "Differential effects of television commercials, athletes endorsements, and venue signage during a televised action sports event". Journal of Sport Management, Vol.20, No.3 .pp 322-344.##Dhonde, B.M. Patil, V.N. (2013). "Role Of Mass Media In Progress Of Physical". Indian. Streams Research Journal, Vol.2, No.8. pp 1-4.##Elijah, G. Rintaugu Peter, W. Mwisukha, A. (2011). "The influence of mass media in socialization into sport of Kenya secondary school athletes", International Journal of Current Research, no.3.##Ghasemi, H. keshgar,s. (2008). "Media activities in sport". Publications Bamdad Book, Tehran.##Home, J. (2005). "Sport and the mass media in japan". sociologi of sport journal, Human Kinetics, Vol. 22, No.4 .pp 415 -432.##Marian Huhman, L. Potter, F. Wong, S. Banspach, J. (2013). "Effects of a Mass Media Campaign to Increase Physical Activity Among Children: Year-1 Results of the VERB". Campaign. Pediatrics Journal, pp 277-288.##Meenaghan, T. wolfe, R. Sulivan, P. (2002). "The sport network: insight into the shifting balance of power". Journal of business research, No. 55. p 61.##Moradi, M., Henry Ahmadi, A. (2011). "The role of the four sports media in the development of the culture of sport". Journal of Sport Management. No.9. pp 167- 180.##Molavi,Z, Qadyfard, M. (2012). "The role of the media in public relations development". Monthly Public Relations Association Iran. 83, pp 20-25.##NaderianJahromy, M, Hashemi, H. (2009). "Participation in recreational sports (motives and defaults on aspects of the sport) ". Research in Sport Sciences. No. 22. pp 53-39.##Qara, M. A. Gholipour,N. Annette, Z.(2013)." examine the role of mass media in tendency of sport Al-Zahra university students". Communication Management in Sports Media. first year, No. 2, pp 40-51.##Roshandel, T. (2007). "Clarify the role of mass media in the institutionalization of sport in the country". Journal articles in scholarly movement . No. 23. pp 11-22.##Rosita,W., Tony, M., Paul O.S. (2002). "The sport network: insight into the shifting balance of power". Journal of Business Research, vol. 55. pp 611-622.##Sadeghian, Z. (2011). "The role of mass media in Hamadan tendency of people to the sport". Thesis Master of Physical Education. Mazandaran University. Faculty of Physical Education.##Serban, L. (2004). "Influence of mass media on Ohioans knowledge, attitudes and behaviors regarding physical activities and health", A thesis presented to the faculty of the College of Communication of Ohio Universit.##Shafi'i, M. (1994). "Assess the socio-economic situations or people participating in sport in Tehran". Master's thesis. Teacher Training University. Faculty of Physical Education.##Tavakolli, M. Najafi, A. Nobakht Ramezani, Z. (2013). "Studying role of mass media in sport development." Pelagia Research Library. No.4, Vol.4. pp 49-54.##Zarifi, M., Davodi, K. (2013). "National media and sport development". Journal of Communication, Nineteenth year. No. 69. pp 31-43.##
)