Research Paper
Moslem Salehian; Shahab Bahrami; Nazanini Rasekh; Ayeh Rizevandi
Abstract
The aim of this study is the role of information and communication technology in the development of sports startups. Current study In terms of purpose is Practical, and In terms of data collection method. It was descriptive-survey. In the first part (qualitative) to conduct the field interview, the statistical ...
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The aim of this study is the role of information and communication technology in the development of sports startups. Current study In terms of purpose is Practical, and In terms of data collection method. It was descriptive-survey. In the first part (qualitative) to conduct the field interview, the statistical population of the research, prominent professors in the field of sports management specializing in entrepreneurship and information and communication technology, prominent sports startups as well as sports entrepreneurs are formed. Interviews were selected (14 interviews with 13 individuals and continued until theoretical saturation). In the second part (quantitative), after collecting information from qualitative research, the questionnaire was constructed and this questionnaire (28 items, in the form of three components of formation, validation and growth) among sports startups (staffing) and their managers) were distributed (sample: 86 people). Use elongation and skew indices to check the distribution of data (normal or abnormal) and to examine and answer the research questions and draw and compile a measurement model and a structural model of SPSS software were used. The results showed that information and communication technology is effective in the development of sports startups in the formation, validation and growth stages. Which has the greatest impact on growth.
Research Paper
maryam khajeh salehani; Hamid Ghasemi; Ali Asghar Doroudian; hasan khojasteh bagherzadeh; Shiva AzadFada
Abstract
The purpose of this study was to develop an interpretive structural model for the development of student sports through the media. The method of the present study was grounded theory with Charms approach or structural-interpretive approach. Indicators of student sports development were identified through ...
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The purpose of this study was to develop an interpretive structural model for the development of student sports through the media. The method of the present study was grounded theory with Charms approach or structural-interpretive approach. Indicators of student sports development were identified through the media and a model was designed with an interpretive structural model. The statistical population of this study included all university sports experts, sports management professors and sports media specialists. Sampling was done by relative random method and the sample size was 398 according to Morgan table. The Mick Mac matrix was used to collect data. Data were analyzed by MicMac software. The results showed that the development of financial resources for student sports, the development of human resources for student sports and the development of scientific resources for student sports are most affected by sports media. Also, the results of Mick Mac matrix showed that the indicators of legal environment development, cultural environment development and scientific environment development in the area of influence, human resources development and financial resources development in the transplant area and development of sports facilities and infrastructure in the region are dependent. Sustainable development of student sports will not be possible without considering the media and its related potentials, and university sports managers should pay more attention to this.
Research Paper
Saeid Omrani; Mozafar Yektayar; Mozhgan Khodamoradpor
Abstract
The present study was conducted to scenario the future of the country's sports media using futures research. The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this study is qualitative and using interviews, ...
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The present study was conducted to scenario the future of the country's sports media using futures research. The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this study is qualitative and using interviews, expert panel and Delphi survey. Twenty experts with specialized knowledge or practical experience were selected as members of the group participating in the research by snowball. Also, Micmac software and Scenario Wizard have been used to analyze the data. The findings of this study are presented in two parts. The first part involves identifying and categorizing key components, drivers, and related uncertainties. 5 drivers of changing the content of sports media, updating the content of sports media based on the needs of the community, needs assessment of the community regarding the content of sports media, training of human resources and specialists for sports media by educational and academic centers and The development of a comprehensive program for the qualitative development of sports media is specified in this section and the relationships between effectiveness and effectiveness between the components are analyzed. The second part identifies and describes possible and compatible scenarios based on the propulsions and related uncertainties, and it was found that out of the two proposed scenarios, there is only one scenario in a promising situation (Scenario 1). Scenario 2 is also in a critical situation.
Research Paper
Elham Haghighat; Hossein Abdolmaleki; Mahvash Nourbakhsh; Parivash Nourbakhsh; Ebrahim Alidoust Ghahfarokhi
Abstract
One of the issues that has attracted the attention of many adolescents in recent years is the attention to physical appearance by increasing the volume and muscle mass, which has increased the prevalence of eating disorders and energy consumption habits Anti-marketing can be considered as a good way ...
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One of the issues that has attracted the attention of many adolescents in recent years is the attention to physical appearance by increasing the volume and muscle mass, which has increased the prevalence of eating disorders and energy consumption habits Anti-marketing can be considered as a good way to reduce the consumption of products that can cause problems for individuals and society. Therefore, the purpose of this study was to investigate the role of public relations on Anti-marketing of doping drugs with mediating of personal networks, public commentary and physical evidence in Irans sports. The present study was applied in terms of purpose and descriptive-correlational in terms of data analysis method. The statistical population of the study consisted of all athletes and coaches of sports who in the past years had the highest amount of energy use according to the report of the National Anti-Doping Agency. The sample size was 250 people according to the objectives and using PASS statistical software at an error level of 0.05. The data collection tool in this study was the standard questionnaire of Haghighat et al (2021). The results showed that the components of the research in all cases had a positive and significant role in the anti-marketing.
Research Paper
Afsaneh Zare; Mina Hakakzadeh; Seyed Jalil Miryosefi
Abstract
The purpose of this study was to design a paradigm model of media performance management of the Student Sports Federation of the country, the method of consecutive exploratory (qualitative-quantitative) exploratory research. Participants in the quality department include professors of sports management ...
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The purpose of this study was to design a paradigm model of media performance management of the Student Sports Federation of the country, the method of consecutive exploratory (qualitative-quantitative) exploratory research. Participants in the quality department include professors of sports management (who have done at least one study in the field of performance management), directors of associations and provincial boards, and members of the Student Sports Federation. These people were purposefully selected for qualitative interviews on the subject of research (20 interviews with 20 people and continued to the point of theoretical saturation) and in the second part (quantitative) after collecting information from qualitative research, action was taken. A questionnaire was made and this questionnaire was distributed among the sample of the quality section (in full) (75 people). Statistical sample was the maximum number of samples according to Morgan table (63 people) and random sampling method was available. Structural equation method using Smart-PLS software was used to analyze the model. In the qualitative part of the research, it was found that the categories were identified in the form of 41 concept codes and were placed in the heart of the six dimensions of the paradigm model. In the quantitative part, it was found that all 6 main components of the research have a good fit. The directors of the Student Sports Federation of the country are suggested to use the strategies obtained in this research in order to improve the management of media performance in this organization.
Research Paper
Fatemeh Javadi; Adel Afkhar; Majid Solimani
Abstract
The current research was designed and implemented with the aim of the role of social media on the success and continuity of private sports clubs. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on the research ...
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The current research was designed and implemented with the aim of the role of social media on the success and continuity of private sports clubs. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on the research approach. The statistical population of the present research in the qualitative part includes professors of sports management who had conducted research (at least two cases) in the field of media and sports clubs, as well as managers of public and private sports clubs who had doctoral education. The sampling method was purposeful. And in the quantitative part, the statistical population included all managers of public and private sports clubs in Hamadan city (109 people). The tools of this research included semi-structured interviews and questionnaires. In order to examine the data of the qualitative part, open, axial and selective coding was used, and in the quantitative part, the method of structural equation modeling was used. The results were done through open and axial coding in the form of two general components of social media and the success and continuity of the sports club. Also, the results showed that the research model has a good fit. Therefore, the managers of private sports clubs should pay the most attention to improving the management system, improving financial sponsors and using expert human resources in their sports clubs in order to achieve good career success in their business.
Research Paper
leila beirami jeghanab; rahim ramezani nejad
Abstract
The purpose of this study was to identify the content characteristics of scientific-research articles related to sport for all from 1390 to 1399. This research is based on strategy, descriptive; In terms of implementation path, content analysis; and in terms of data collection, it is documentary. The ...
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The purpose of this study was to identify the content characteristics of scientific-research articles related to sport for all from 1390 to 1399. This research is based on strategy, descriptive; In terms of implementation path, content analysis; and in terms of data collection, it is documentary. The research sample was considered as a whole number and equal to the statistical population with 271 articles. Descriptive statistics and Excel and SPSS-22 software were used to analyze the data. The results showed that the highest percentage of thematic categories is related to the concept of sport for all and 46.1% of the articles were done at the macro level and 45.4% in terms of geographical area at the city level. Most of the researches have been published in 1396 and 1397. Javadipour is one of the most prolific writers. 94.8% of articles have more than one author, of which 51.7% have at least one female author. In terms of age and gender, most articles are written without emphasizing specific categories. 73.43% of the articles used the quantitative method, 11.4% of the articles used the statistical method of factor analysis and structural equations and 67.2% of the articles used the questionnaire. Also, 52.7% of the sources of articles were Latin, and the Journal of Strategic Studies in Sports and Youth had the most publications in this field. According to the results, it seems that for research orientation in the coming years, it is better to use mixed and qualitative studies in this field.
Research Paper
Faezeh Khandabi; Seyed Hamid Sajadi Hazaveh; Farideh Ashraf Ganjoyi; Zinat NikAeen
Abstract
The aim of the current research is to develop the capacities of polo sports tourism with an emphasis on the media using future studies. The type of research is applied and analytical-exploratory in nature. The statistical population includes experts in the fields of lacrosse, physical education and media ...
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The aim of the current research is to develop the capacities of polo sports tourism with an emphasis on the media using future studies. The type of research is applied and analytical-exploratory in nature. The statistical population includes experts in the fields of lacrosse, physical education and media who had conducted research in this field (38 people). Targeted sampling method was used to identify these people. This sampling continued until theoretical saturation was reached and finally 20 people were selected as a sample. Then, 14 people from the statistical population of the previous section declared their readiness to perform cross effects analysis. To analyze the data, the combined methods of the expert panel and cross-sectional effects were used. Introduction of lacrosse and items needed to start the sport in the media, production and broadcast of programs about lacrosse introduction in English to show to foreign tourists, presentation of lacrosse sports documentaries to foreign networks with a focus on education and its introduction, coverage Media coverage of traditional festivals in which polo is also played and encouraging investors for sports tourism by producing incentive programs in the media are among the most important drivers for the development of polo sports tourism capacities with emphasis on is the media; Therefore, it can be concluded that the development of polo sports tourism capacities with an emphasis on the media should be on the agenda of the country's sports tourism managers
Research Paper
Farideh Mahmoudian; Zohrhe Hasani
Abstract
The aim of this study was to identify the effect of professional athletes' interaction on Instagram on the athlete's brand image with the mediating role of relationship quality, brand authenticity and fan attachment. The method of the present study was descriptive-correlational and the statistical population ...
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The aim of this study was to identify the effect of professional athletes' interaction on Instagram on the athlete's brand image with the mediating role of relationship quality, brand authenticity and fan attachment. The method of the present study was descriptive-correlational and the statistical population of the study consisted of all students of four public universities in the west of the Iran (about 50 thousand people) of which 590 people were selected as a sample. Structural equation model was used to test the hypotheses. Findings showed that interaction on Instagram indirectly with a regression coefficient of 0.28 through the mediation of pro-dependence has a positive and significant effect on the brand image of the athlete. Also, the regression coefficient of the indirect path of the effect of interaction on Instagram on the brand image through the variables of relationship quality and attachment (0.22) is greater than the mediating role of the variables of brand authenticity and attachment (0.10) in this regard. As a result, athletes will reap potential benefits if they use Instagram social media strategically and programmatically to manage the content of their shared posts.
Research Paper
Amar Torabi; Shahram Alam; Mohammad Sajadian; Amir Nadri
Abstract
The present study was designed and conducted with the aim of identifying the performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. The present research method was mixed which was done qualitatively and quantitatively. The qualitative method used ...
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The present study was designed and conducted with the aim of identifying the performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. The present research method was mixed which was done qualitatively and quantitatively. The qualitative method used in the present study was theme analysis. The statistical population in the qualitative section included experts aware of the field of research who, after identifying these individuals as purposeful sampling; to reach theoretical saturation; Sampling was performed. Finally, 13 people were identified as samples in the quality section. The statistical sample in the quantitative part including the statistical population of this research consisted of all managers, trustees and physical training experts of the Armed Forces in 1400 with 2500 people. Data collection tools in the present study included a semi-structured interview in the qualitative section and a researcher-made questionnaire in the quantitative section. In order to analyze the research data in the qualitative section, theme analysis was used to codify the research interviews. Also, in a small part, the method of structural equations was used. After coding, 36 initial codes were extracted. The results showed that a total of 4 themes including individual, managerial, skill and organizational indicators were identified as performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. Paying attention to these indicators can lead to improving the performance of managers regarding media literacy in sports