Document Type : Research Paper
Authors
1 PhD student in Sports Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
2 Assistant Professor of Sport Management, Islamic Azad University, Kermanshah Branch, Kermanshah, Iran
3 Asistant Professor of Sport Management, Physical Education Research Institute, Tehran, Iran
4 Assistant Professor of Sports Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran
Abstract
The aim of this study is the role of information and communication technology in the development of sports startups. Current study In terms of purpose is Practical, and In terms of data collection method. It was descriptive-survey. In the first part (qualitative) to conduct the field interview, the statistical population of the research, prominent professors in the field of sports management specializing in entrepreneurship and information and communication technology, prominent sports startups as well as sports entrepreneurs are formed. Interviews were selected (14 interviews with 13 individuals and continued until theoretical saturation). In the second part (quantitative), after collecting information from qualitative research, the questionnaire was constructed and this questionnaire (28 items, in the form of three components of formation, validation and growth) among sports startups (staffing) and their managers) were distributed (sample: 86 people). Use elongation and skew indices to check the distribution of data (normal or abnormal) and to examine and answer the research questions and draw and compile a measurement model and a structural model of SPSS software were used. The results showed that information and communication technology is effective in the development of sports startups in the formation, validation and growth stages. Which has the greatest impact on growth.
Keywords
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