Document Type : Research Paper
Authors
1 PhD Student of Sports Management, Islamic Azad University, Kerman Branch, Kerman, Iran
2 Assistant Professor of Sports Management, Kerman Branch, Islamic Azad University, Kerman, Iran
3 Assistant Professor of Sports Management, Vali Asr University of Rafsanjan, Rafsanjan, Iran
Abstract
The purpose of this study was to design a paradigm model of media performance management of the Student Sports Federation of the country, the method of consecutive exploratory (qualitative-quantitative) exploratory research. Participants in the quality department include professors of sports management (who have done at least one study in the field of performance management), directors of associations and provincial boards, and members of the Student Sports Federation. These people were purposefully selected for qualitative interviews on the subject of research (20 interviews with 20 people and continued to the point of theoretical saturation) and in the second part (quantitative) after collecting information from qualitative research, action was taken. A questionnaire was made and this questionnaire was distributed among the sample of the quality section (in full) (75 people). Statistical sample was the maximum number of samples according to Morgan table (63 people) and random sampling method was available. Structural equation method using Smart-PLS software was used to analyze the model. In the qualitative part of the research, it was found that the categories were identified in the form of 41 concept codes and were placed in the heart of the six dimensions of the paradigm model. In the quantitative part, it was found that all 6 main components of the research have a good fit. The directors of the Student Sports Federation of the country are suggested to use the strategies obtained in this research in order to improve the management of media performance in this organization.
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