Research Paper
leila beirami jeghanab; rahim ramezani nejad
Abstract
The purpose of this study was to identify the content characteristics of scientific-research articles related to sport for all from 1390 to 1399. This research is based on strategy, descriptive; In terms of implementation path, content analysis; and in terms of data collection, it is documentary. The ...
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The purpose of this study was to identify the content characteristics of scientific-research articles related to sport for all from 1390 to 1399. This research is based on strategy, descriptive; In terms of implementation path, content analysis; and in terms of data collection, it is documentary. The research sample was considered as a whole number and equal to the statistical population with 271 articles. Descriptive statistics and Excel and SPSS-22 software were used to analyze the data. The results showed that the highest percentage of thematic categories is related to the concept of sport for all and 46.1% of the articles were done at the macro level and 45.4% in terms of geographical area at the city level. Most of the researches have been published in 1396 and 1397. Javadipour is one of the most prolific writers. 94.8% of articles have more than one author, of which 51.7% have at least one female author. In terms of age and gender, most articles are written without emphasizing specific categories. 73.43% of the articles used the quantitative method, 11.4% of the articles used the statistical method of factor analysis and structural equations and 67.2% of the articles used the questionnaire. Also, 52.7% of the sources of articles were Latin, and the Journal of Strategic Studies in Sports and Youth had the most publications in this field. According to the results, it seems that for research orientation in the coming years, it is better to use mixed and qualitative studies in this field.
Research Paper
Faezeh Khandabi; Seyed Hamid Sajadi Hazaveh; Farideh Ashraf Ganjoyi; Zinat NikAeen
Abstract
The aim of the current research is to develop the capacities of polo sports tourism with an emphasis on the media using future studies. The type of research is applied and analytical-exploratory in nature. The statistical population includes experts in the fields of lacrosse, physical education and media ...
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The aim of the current research is to develop the capacities of polo sports tourism with an emphasis on the media using future studies. The type of research is applied and analytical-exploratory in nature. The statistical population includes experts in the fields of lacrosse, physical education and media who had conducted research in this field (38 people). Targeted sampling method was used to identify these people. This sampling continued until theoretical saturation was reached and finally 20 people were selected as a sample. Then, 14 people from the statistical population of the previous section declared their readiness to perform cross effects analysis. To analyze the data, the combined methods of the expert panel and cross-sectional effects were used. Introduction of lacrosse and items needed to start the sport in the media, production and broadcast of programs about lacrosse introduction in English to show to foreign tourists, presentation of lacrosse sports documentaries to foreign networks with a focus on education and its introduction, coverage Media coverage of traditional festivals in which polo is also played and encouraging investors for sports tourism by producing incentive programs in the media are among the most important drivers for the development of polo sports tourism capacities with emphasis on is the media; Therefore, it can be concluded that the development of polo sports tourism capacities with an emphasis on the media should be on the agenda of the country's sports tourism managers
Research Paper
Farideh Mahmoudian; Zohrhe Hasani
Abstract
The aim of this study was to identify the effect of professional athletes' interaction on Instagram on the athlete's brand image with the mediating role of relationship quality, brand authenticity and fan attachment. The method of the present study was descriptive-correlational and the statistical population ...
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The aim of this study was to identify the effect of professional athletes' interaction on Instagram on the athlete's brand image with the mediating role of relationship quality, brand authenticity and fan attachment. The method of the present study was descriptive-correlational and the statistical population of the study consisted of all students of four public universities in the west of the Iran (about 50 thousand people) of which 590 people were selected as a sample. Structural equation model was used to test the hypotheses. Findings showed that interaction on Instagram indirectly with a regression coefficient of 0.28 through the mediation of pro-dependence has a positive and significant effect on the brand image of the athlete. Also, the regression coefficient of the indirect path of the effect of interaction on Instagram on the brand image through the variables of relationship quality and attachment (0.22) is greater than the mediating role of the variables of brand authenticity and attachment (0.10) in this regard. As a result, athletes will reap potential benefits if they use Instagram social media strategically and programmatically to manage the content of their shared posts.