Book Review of “Sports Marketing Management”

Document Type : Research Paper

Authors

1 Prof. of Sports Management, University of Guilan, Rasht, Iran

2 Associate Prof. of Sports Management, University of Kurdistan, Sanandaj, Iran.

3 Ph.D. Student in Sports Management, University of Guilan, Rasht, Iran.

Abstract

Marketing in sports and within sports organizations plays a crucial role, and today, sports marketing is taught at most universities across the country. Therefore, any book that aims to specialize in this field deserves a thorough review and examination. This study critiques the book "Sports Marketing Management," authored by Farahani and Ghorbani Ghahfarokhi, published in 2020 by Payam Noor University Publications in its sixth edition. The critique utilized the book review checklist from the Council for the Review of Texts and Books in Human Sciences, and multiple readings of the book were conducted to identify errors. Based on the findings, the strengths of the book include its practical content and the incorporation of various tables that enhance reader comprehension. However, significant weaknesses were identified, including issues and ambiguities related to citations and source referencing. Additionally, structural weaknesses were noted, such as lexical errors, incomplete sentences, and disorganized content. The simplistic design of the back cover and overall cover of the book is another drawback. It is hoped that this critique, along with an examination of the book's strengths and weaknesses, will contribute to improving future editions and subsequent publications in the field.

Keywords

Main Subjects

References

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History

  • Receive Date: 04 August 2022
  • Revise Date: 31 August 2022
  • Accept Date: 23 September 2022

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