Document Type : Research Paper
Authors
1 Prof. of Sports Management, University of Guilan, Rasht, Iran
2 Associate Prof. of Sports Management, University of Kurdistan, Sanandaj, Iran.
3 Ph.D. Student in Sports Management, University of Guilan, Rasht, Iran.
Abstract
Marketing in sports and within sports organizations plays a crucial role, and today, sports marketing is taught at most universities across the country. Therefore, any book that aims to specialize in this field deserves a thorough review and examination. This study critiques the book "Sports Marketing Management," authored by Farahani and Ghorbani Ghahfarokhi, published in 2020 by Payam Noor University Publications in its sixth edition. The critique utilized the book review checklist from the Council for the Review of Texts and Books in Human Sciences, and multiple readings of the book were conducted to identify errors. Based on the findings, the strengths of the book include its practical content and the incorporation of various tables that enhance reader comprehension. However, significant weaknesses were identified, including issues and ambiguities related to citations and source referencing. Additionally, structural weaknesses were noted, such as lexical errors, incomplete sentences, and disorganized content. The simplistic design of the back cover and overall cover of the book is another drawback. It is hoped that this critique, along with an examination of the book's strengths and weaknesses, will contribute to improving future editions and subsequent publications in the field.
Keywords
Main Subjects
- Ahmadi Safa, M. (2019). Understanding research in applied linguistics (Hashemi, 2014): A Critique. Critical Studies in Texts & Programs of Human Sciences and Council for the Study of Humanities Texts and Books, 19(6), 1-24. (In Persian) https://doi.org.10.30465/crtls.2019.4373
- Armand, M., & Maleki, H. (2012) An introduction to the way of designing and writing university textbooks. Tehran: Samt. (In Persian)
- Asghari, M., & Mohajel, N. (2021). From the critical attitude to self-care: Review of what is critique and the care of the self. Critical Studies in Texts & Programs of Human Sciences, 20(12), 49-66. (In Persian) https://doi.org.10.30465/crtls.2020.29820.1751
- Ghasemi, H. (2020). A critique review of the book Fundamentals of Sports Marketing. Critical Studies in Texts & Programs of Human Sciences and Council for the Study of Humanities Texts and Books, 20(10), 343-365. (In Persian) https://doi.org.10.30465/crtls.2020.26184.1580
- Ghasemi, H., Kashkar, S., & Izadparest, L. (2014) Book review methodology. Tehran: Sociologists. (In Persian)
- Hargerson, N. L. (2008). Philosophical research: Developmental criticism (M. J. Pakseresht, Trans). Tehran: Position and Research Institute of Education. (In Persian)
- Hematinezhad, M., & Asheghi, B. (2021). A review on book “Fundamentals of Sports Management”. Communication Management in Sport Media, 8(4), 13-20. (In Persian) https://doi.org.10.30473/jsm.2020.53565.1428
- Hematinejhad toli, M. A., Asheghi, B., & Karimizad, M. (2023). Review of Qualitative Research book (A Guide to Design and Implementation). Communication Management in Sport Media, 10(3), 46-59. (In Persian) https://doi.org.10.30473/jsm.2021.58631.1523
- Hosseini, S., & Keshavarz, S. (2017). Institutionalizing the culture of critique in the scientific community with which paradigm or scientific foundation? Modernism, postmodernism or chaos-complexity. Critical Studies in Texts & Programs of Human Sciences and Council for the Study of Humanities Texts and Books, 17(7), 29-53. (In Persian) https://criticalstudy.ihcs.ac.ir/article_2917.html
- Hosseini, S. M. H., & Motavar, M. (2012). A review on university textbooks in the field of educational sciences in Iran. Researching and Writing Academic Books, 16(26), 119-142. (In Persian) https://jut.samt.ac.ir/article_7593.html
- Izadparast, L., & Hajianzahani, S. (2017). Book review of “Applied Sport Management Skills”. Communication Management in Sport Media, 4(2), 30-39. (in Persian) https://sportmedia.journals.pnu.ac.ir/article_3498.html
- Ministry of Science, Research and Technology. (2014). Doctoral curriculum in sports management. Tehran: Ministry of Science, Research and Technology. (In Persian)
- Mukundan, J. (2014). Evaluation of Malaysian primary English language textbooks. Advances in Language and Literary Studies, 5(5), 5-9. https://doi.org/7575/aiac.alls.v.5n.5p.5
- Rahmani, M. (2012) Analysis of the status of books related to the course of management of sports organizations in Iranian universities (Unpublished master's thesis). Payam Noor University, Rey Center. (In Persian)
- Taghavi, M., & Adibi, M. (2010). The weakness of criticism in political science research in Iran. Research Letter of Political Science, 5(2), 7-27. (In Persian) https://www.ipsajournal.ir/article_113.html?lang=en
- Taghiabadi, M., & Taghiabadi, H. (2019). Judgment, football and media: Critical discourse analysis of the Ninety TV program (90). Communication Management in Sport Media, 7(2), 53-68. (In Persian) https://doi.org.10.30473/jsm.2020.46968.1333
- Teichler, U. (2006). Changing structures of the higher education systems: The increasing complexity of underlying forces. Higher Education Policy, 19(4), 447-461. https://link.springer.com/article/10.1057/palgrave.hep.8300133
)