Document Type : Research Paper
Authors
1 university of guilan
2 Associate Prof of Sports Management, Kurdistan University, Sanandaj, Iran
3 PhD student in Sport Management, University of Guilan
Abstract
Marketing in sports and sports organizations is very important and today in most universities of the country sports marketing is taught, so any book that wants to focus its efforts on specialization in this field deserves Review and is under investigation. The purpose of the present study is to critique the book "Sports Marketing Management", the book in question, written by Farahani and Ghorbani Ghahfarokhi, which was published in 2020 in Payam Noor university Publications in the sixth edition The tool for criticizing this work was the book review checklist of the Council for the Review of Texts and Books of Human Sciences, and multiple rereadings of the book were used to check the mistakes. Based on the findings, the strengths of the book in terms of content are practicality of the content and the use of different tables or better understanding of the reader and in terms of typography and print quality, The most important weak points of the book in terms of content are the existence of problems and ambiguities regarding citation and source writing, and in terms of structure, the existence of lexical mistakes, incomplete sentences, and scattered speech. Also, the simple design of the back and cover of this book is one of its other problems It is hoped that the criticism of this book and the examination of its strengths and weaknesses and the elimination of its problems will help to improve its reprint and subsequent books published in this field.
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