Presenting the Model of Sports Media Management with the Approach of Developing Sports Diplomacy

Document Type : Research Paper

Authors

1 Assistant Professor Department of Physical Education and Sports Sciences, Eram Institute of Higher Education, Shiraz, Iran.

2 Assistant Professor in Sport Management, Department of Sport Sciences, Faculty of Educational Sciences and Psychology, University of Sistan and Baluchestan, Zahedan, Iran.

3 Ph.D. of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.

Abstract

The aim of the present study was to present the model of sports media management with the approach of developing sports diplomacy. The research method was qualitative, based on grounded theory and with systematic analysis approach. The statistical population included managers of sports organizations, members of sports media, and university professors in sports sciences, and sampling was done snowball technique. A semi-structured interview was used to collect information, and theoretical saturation was achieved by conducting 17 interviews. The validity of the interview questions was confirmed step by step by the experts and the reliability of the questions done through the test-retest reliability turned out to be 94%. By analyzing the data by MAXQDA software, 465 primary codes, 51 sub-categories and 13 main categories were obtained, and the research model was designed through three stages of open coding, axial coding, and selective coding. Based on the paradigmatic model of Strauss and Corbin, the categories were placed in the axes of causal, contextual, intervening factors, strategies, and consequences. The results showed that the strategic view and interactionism leads to economic and cultural growth, international reputation, and finally globalization and achieving soft power. Therefore, officials should try to manage sports media by creating a structured and targeted program.

Keywords

Main Subjects

References

  1. Abdi, K. (2019). Identifying Sports Diplomacy Resources as Soft Power Tools. https://doi.org/10.1057/s41254-019-00115-9
  2. Asadi A, Rezaei Sufi M. (2015). The role of advertising in the mass media on the amount
    of shopping for sporting goods affecting weight loss: A survey of the views of
    female students on physical education and non-physical activity. Journal of Communication Management in Sports Media, 2(3), 49-54. (In Persian) https://sportmedia.journals.pnu.ac.ir/article_1581.html
  3. Bakshi Chenari, A. Godarzi, M. Sajjadi, N. (2018). The role of sports diplomacy in the foreign policy of the Islamic Republic of Iran. Journal of New Approaches in Sports Management, 7(26), 21-36. (In Persian) https://doi.org/10.30473/jsm.2019.48699.1349
  4. Danaefaer, H., Emami, M. (2008). Qualitative research strategies: A reflection on data foundation theorizing. Journal Management Thought, 1(2), 69-97. (In Persian) https://doi.org/10.30497/smt.2007.104
  5. Dixon, S. Marlene, A. Arden, J. Anderson, Robert E. Baker, Pamela Hudson Baker, Craig
    Esherick. (2019). Management in sport for development: examining the structure and
    processes of a sport diplomacy initiative. International Journal of Sport Management and Marketing (IJSMM), 19(4), 268-292. https://dx.doi.org/10.1504/IJSMM.2019.099787
  6. Duval, A. (2021). EU Sport Diplomacy, Mega-sporting-events and Human Rights. (eds) Promoting a Strategic Approach to EU Sport Diplomacy. Available at: https://doi.org/10.1111/jcms.13317
  7. Dubinsky, Y. (2019). From Soft Power to Sports Diplomacy: A Theoretical and Conceptual Discussion. Journal Place Branding and Public Diplomacy, 15(4), 156–64. https://doi.org/10.1057/s41254-019-00116-8
  8. Eltiami nia, Reza. Mohammadi Azizabadi, Mehdi. (2016). The Subordinate and Accelerating Role of Sport in Providing Peace Between Governments, Quarterly Journal of International Policy Studies, 22(33), 149-179. (In Persian) https://doi.org/10.22089/smrj.2022.8542.3593
  9. Fullerton, J. Abdi, K. Talebpour, M. Ranjhesh, M. Nooghabi, H. (2018). Converting sports diplomacy to diplomatic outcomes: introducing a sport diplomacy model. Article resue guideline. International area studies review, 12(9), 1-17. https://doi.org/10.1177/2233865918808058
  10. Ghasemi, H., Kashgar, S. (2012). The role of trust in sports media in its effectiveness on student athletes. Sports Science Research Quarterly, 11(5), 75-89. (In Persian) https://www.sid.ir/paper/240548/fa
  11. Jafari, S. Akbari khooshe, M, Sadegi, H. Shargi, A. (2019). The Role of Mass Media Informin about Sailing Races of Maragheh City on the Development of the Field. Journal of Communication Management in Sports Media, 6(22), 99-110. (In Persian) https://doi.org/10.30473/jsm.2019.32452.1204
  12. Kang, J. Lim, C. Lee, W. Pedersen, P.M. (2011). Balancing promotion and social responsibility by sport management and media professionals: Investigating the potentially negative influence of viewing mediated sport violence. The 18th Annual European Sport Management Conference: European Association for Sport Management (EASM). Prague, Czech Republic.
  13. Kim, N. K. & Park, S. P. (2017). The relationship between media sports involvement experiences and sports values and sports participation. International Journal of Applied Engineering Research, 12(20), 9768-9773. https://www.ripublication.com/ijaer17/ijaerv12n20_71.pdf
  14. Ozsari, A. Fisekcioglu, İ. B. Cetin, M. C. Temel, A. S. (2018). Sport diplomacy as public diplomacy element. International Journal of Science Culture and Sport, 6(3), 339-349. https://www.semanticscholar.org/paper/
  15. Pilar, P. M., Rafael, M. C., Félix, Z. O., & Gabriel, G. V. (2019). Impact of sports mass media on the behavior and health of
    society. A systematic review. International journal of environmental research and public health, 16(3), 486-498. https://doi.org/10.3390/ijerph16030486
  16. Macpherson, E. & Kerr, G. (2021). Sport fans’ responses on social media to professional athletes’ norm violations. International Journal of Sport and Exercise Psychology, 19(1):102-119. https://doi.org/10.1080/1612197X.2019.1623283
  17. Melzer, M. Elbe, A. Brand, R. (2010). Moral and Ethical Decision-Making: A Chance for Doping Prevention in Sports. Nordic Journal of Applied Ethics, 4(1), 69-85. https://doi.org/10.5324/eip.v4i1.1741
  18. Min, D. & Choi, Y. (2019). Sport cooperation in divided Korea: an overstated role of sport diplomacy in South Korea. journal Sport in Society, 22(8), 1382-1395. https://doi.org/10.1080/17430437.2018.1536120
  19. Michał Marcin Kobierecki. (2023). Sport at the World Expo. Analysis of sports diplomacy at the non‑sporting event. Journal Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-023-00294-6
  20. Mousavi Gargari Poor, Sh. Banar, N. Shafiee, Sh. (2022). The Role of Sports Diplomacy in Promoting International Interactions (Grounded Theory). journal Sport Management Studies, 14(72), 115-46. (in Persian) https://doi.org/10.22089/smrj.2020.8268.2846
  21. Miryosefi, S. J. & Bakhshandeh, H. (2019). Explaining and prioritizing the influencing factors of mass media on the development of the political culture of championship sports. Journal of Sports Management, 12(2), 501-520. (In Persian) https://doi.org/10.22059/jsm.2019.274462.2216
  22. Moradi, S. Khaledian, M. Mostafae, F. (2013). The role of sports in the development of intercultural and social communication. Journal Communication Management in Sports Media, 1(4), 55-60. (In Persian) https://sportmedia.journals.pnu.ac.ir/article_1306.html
  23. Rasekh, N. & Javadipour, M. (2018). The role of sport and the development of sport diplomacy in the promotion of socio-cultural policies and foreign relations of the Islamic Republic of Iran. Journal Sport Management. 11(2), 219-234. (In Persian) https://doi.org/10.22059/jsm.2017.235086.1860
  24. Richarde, P. (2022). EU Sport Diplomacy: An Idea Whose Time Has Nearly Come. Journal JCMS, 60(5), 1511–1528. https://doi.org/10.1111/jcms.13317
  25. Sajjadi, N. & Heydari, A. (2012). Sports and international relations. Sports Sciences Publications, second edition, page 143. (In Persian) https://hatmipg.com/product/
  26. Shariati, M. & Goodarzi, M. (2017). Structural modeling (SEM) of the components of sport diplomacy in the development of international relations of the Islami Republic of Iran. Journal New Approaches to Sport Management, 5(16), 89-104. (In Persian) https://sid.ir/paper/266811/en
  27. Simon, R. (2021). Sport Diplomacy and Sport for Development SfD: A Discourse of Challenges and Opportunity. Journal of Global Sport Management, 6(13), 113-129. https://doi.org/10.1080/24704067.2021.2010024
  28. Verity, P. (2023). Sport diplomacy: an integrative review. Journal Sport Management Review, 2(3), 361-382. https://doi.org/10.1080/14413523.2022.2071054
  29. Zand, A. Gholamreza, F. Molaesmaeli, M. (2022). Presenting a model of the role of mass media on the sports culture of women athletes of the Iran Futsal League. Journal of Management and Organizational Behavior in Sports, 11(7), 17-24. (In Persian) https://sanad.iau.ir/Journal/jmobs/Article/1045811
  30.  Zargar, A. (2015). Sports and International Relations: Theoretical Conceptual Aspects. The specialized journal of political science, 11(7), 7-48. (In Persian) https://sanad.iau.ir/journal/psq/Article/523561?jid=523561

Files

History

  • Receive Date: 15 September 2023
  • Revise Date: 20 October 2023
  • Accept Date: 27 December 2023

Share

How to cite

Statistics