Document Type : Research Paper
Authors
1 PhD Student in Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 Assistant Professor of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
3 Department of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
4 Faculty member, Department of Physical Education, South Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract
The purpose of this study is to identify and analyze strategies to improve the credibility of the team supporter with an emphasis on the media in the fans of the Iranian Football Premier League using futures research. The type of research is applied and analytical-exploratory in nature. A group of 20 selected professors familiar with the sponsors of sports teams, some selected managers of Premier League football teams, sponsors of Premier League teams and some selected fans, as standard sampling for qualitative interviews Were selected in the research topic. Then, 15 people from the statistical community of the previous section announced their readiness to perform cross-sectional analysis. To analyze the data, a combination of panel experts and Mikomak cross-effects were used. Findings showed that the most important drivers of improving the credibility of the team sponsor by emphasizing the media in the fans of the Iranian Football Premier League, respectively, are: publishing the level of commitment and commitment of the team sponsor to their commitments, publishing achievements ( Successes) Sponsor the team in the media, publish future sponsor plans for the team, publish team members' opinions about the sponsor, and publish the sponsor's material and spiritual services to the team. Supporters of Premier League football teams are encouraged to use media tools to develop their credibility among sports team fans to see better results for the team and ultimately themselves.
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