Future Research Directions for Enhancing Polo Sports Tourism Capacities with a Focus on Media

Document Type : Research Paper

Authors

1 Ph.D. Student in Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

2 Assistant Prof of Sports Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

Abstract

The current research aims to develop the capacities of polo sports tourism with a specific focus on the role of media, utilizing future studies. The research is applied and analytical-exploratory in nature. The statistical population comprises experts in lacrosse, physical education, and media who have conducted relevant research, totaling 38 individuals. A targeted sampling method was employed to identify these experts, and sampling continued until theoretical saturation was reached, resulting in a final sample of 20 participants. Out of the initial group, 14 individuals expressed their willingness to participate in the cross-effects analysis. To analyze the data, a combination of expert panel methods and cross-sectional effects was utilized. Key recommendations for enhancing polo sports tourism capacities through media include: Introducing lacrosse and the necessary components for starting the sport via media channels; Producing and broadcasting programs that introduce lacrosse in English for foreign tourists; Presenting lacrosse sports documentaries to foreign networks with a focus on education and promotion; Providing media coverage of traditional festivals where polo is played; Encouraging investment in sports tourism by producing media incentive programs. Thus, it can be concluded that the development of polo sports tourism capacities, with an emphasis on media, should be prioritized by the country's sports tourism managers.

Keywords

Main Subjects

References

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History

  • Receive Date: 09 July 2022
  • Revise Date: 15 August 2022
  • Accept Date: 23 September 2022

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