Document Type : Research Paper
Authors
- maryam khajeh salehani 1
- Hamid Ghasemi 2
- Ali Asghar Doroudian 3
- hasan khojasteh bagherzadeh 4
- Shiva AzadFada 5
1 PhD.Student in Sport Management. Department of Physical Education, Faculty of Humanities, North Tehran Branch . Islamic Azad University, Tehran, Iran
2 Sport Management Faculty, Payame Noor University (PNU)
3 Physical Education Department,Islamic Azad University, Tehran North Branch
4 Faculty of Radio and Television Production, Radio and Television University, Tehran, Iran
5 Physical Education Department, Islamic Azad University, Tehran North Branch
Abstract
The purpose of this study was to develop an interpretive structural model for the development of student sports through the media. The method of the present study was grounded theory with Charms approach or structural-interpretive approach. Indicators of student sports development were identified through the media and a model was designed with an interpretive structural model. The statistical population of this study included all university sports experts, sports management professors and sports media specialists. Sampling was done by relative random method and the sample size was 398 according to Morgan table. The Mick Mac matrix was used to collect data. Data were analyzed by MicMac software. The results showed that the development of financial resources for student sports, the development of human resources for student sports and the development of scientific resources for student sports are most affected by sports media. Also, the results of Mick Mac matrix showed that the indicators of legal environment development, cultural environment development and scientific environment development in the area of influence, human resources development and financial resources development in the transplant area and development of sports facilities and infrastructure in the region are dependent. Sustainable development of student sports will not be possible without considering the media and its related potentials, and university sports managers should pay more attention to this.
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