Document Type : Research Paper
Authors
1 1. PhD Student in Sport Management,Department of Physical Education and Sport Sciences, Shoushtar Branch, Islamic Azad University, Shoushtar,Iran
2 2. Assistant Professor,Department of Physical Education and Sport Sciences, Yadegar-e- Imam Khomeini(RAH) Shahre-Rey Branch, Islamic Azad University, Tehran,Iran
3 Assistant Professor,Department of Physical Education and Sport Sciences, Shoushtar Branch, Islamic Azad University, Shoushtar,Iran
4 Assistant Professor,Department of Physical Education and Sport Sciences, Izeh Branch, Islamic Azad University, Izeh,Iran
Abstract
The present study was designed and conducted with the aim of identifying the performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. The present research method was mixed which was done qualitatively and quantitatively. The qualitative method used in the present study was theme analysis. The statistical population in the qualitative section included experts aware of the field of research who, after identifying these individuals as purposeful sampling; to reach theoretical saturation; Sampling was performed. Finally, 13 people were identified as samples in the quality section. The statistical sample in the quantitative part including the statistical population of this research consisted of all managers, trustees and physical training experts of the Armed Forces in 1400 with 2500 people. Data collection tools in the present study included a semi-structured interview in the qualitative section and a researcher-made questionnaire in the quantitative section. In order to analyze the research data in the qualitative section, theme analysis was used to codify the research interviews. Also, in a small part, the method of structural equations was used. After coding, 36 initial codes were extracted. The results showed that a total of 4 themes including individual, managerial, skill and organizational indicators were identified as performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. Paying attention to these indicators can lead to improving the performance of managers regarding media literacy in sports
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