Document Type : Research Paper
Authors
1 Assistant Prof. in Sports Management, Institute of Physical Education & Sports Sciences, Tehran, Iran
2 Ph.D. Student in Sports Management, Tabriz, Iran
Abstract
This research has been conducted to develop a model for the development of start-up sports businesses, emphasizing the role of cyberspace. This research had a qualitative approach & the grounded method of Strauss & Corbin theory was used. The method of data collection was in-depth interviews with 11 professors & owners of sports startups, after reaching the theoretical saturation limit. The validity of the instrument in this study was reviewed & confirmed by interviewees & then expert professors; Also, to calculate the reliability of the interviews, the intra-subject agreement method was used, which was obtained 74%, which shows the high reliability of the coding. To analyze the data, the coding method was used in three stages: open, axial, & selective coding; The number of open codes was 216 & the central codes were 34. The results were categorized into 5 main dimensions: causal conditions, pivotal conditions, contextual conditions, intervening conditions, strategies, & consequences. The output of the model for business development through cyberspace can be a good way for sports start-up business owners.
Keywords
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