با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار مدیریت ورزشی ، دانشگاه جهرم

2 دانشجوی کارشناسی ارشد مد یریت ورزشی ، دانشگاه الزهرا

3 دانشجوی کارشناسی ارشد مدیر یت ورزشی ، دانشگاه جهرم

چکیده

توسعه ورزش زنان گامی به سوی توسعه ملی است. علاوه بر این به علت تاثیر ورزش زنان بر زندگی خانواده و اجتماع بیشتر مورد توجه دولت و مردم قرار گرفته است. هدف از این پژوهش بررسی گفتمان اصلی مدیران ورزشی در حوزه ورزش زنان بود. تحقیق از نوع توصیفی بود که با تحلیل کیفی و با رویکرد تحلیل گفتمان از سخنرانی و مصاحبه‌های 34 نفر از مدیران ارشد در حوزه ورزش و جوانان و کدگذاری آن در یک دوره 8 ماهه از فروردین تا دی ماه 1399 مورد بررسی قرار گرفت. داده‌های حاصل از مصاحبه و سخنرانی‌های مدیران کدگذاری و در قالب 19 مفهوم و 8 مقوله‌ی اعتدال، فرهنگ‌سازی، پرورش استعدادها، توسعه ورزش، کارایی ورزش، مدیریت پروری، افتخار آفرینی و الزامات ورزش طبقه بندی شد. بنظر میرسد مشارکت زنان در ورزش باعث خواهد شد تا آن‌ها به عنوان قانون‌گذاران، مدیران، مبارزان برای حقوق خود و رهبران سازمان‌های ورزشی تلاش کنند. بنابراین بسیار مهم است تا رسانه‌ها و مدیران ارشد در جایگاه خود با حمایت و وضع قوانین در جهت توانمندسازی ورزش بانوان گام‌های استوارتری بردارند.

کلیدواژه‌ها

عنوان مقاله [English]

Discourse analysis of women's sport in Iran

نویسندگان [English]

  • Mohammadsadegh Afrozeh 1
  • Zahra Niknam Shiri 2
  • Ameneh Mehri 3

1 Assistant Prof of Sport Management, Jahrom University

2 M.Sc. Student of Sports Management, Alzahra University

3 M.Sc. Student of Sports Management, Jahrom University

چکیده [English]

The development of women's sports is a step towards national development. In addition, due to the impact of women's sports on family and community life, it has received more attention from the government and the people. The purpose of this study was to investigate the main discourse of sports managers in the field of women's sports.The research was a descriptive study that was examined by qualitative analysis and discourse analysis approach from lectures and interviews of 34 senior managers in the field of sports and youth and its coding in an 8-month period from March to January 2021.The data obtained from the interviews and lectures of the managers were coded and classified into 19 concepts and 8 categories: moderation, culture building, talent development, sports development, sports efficiency, management, honor creation and sports requirements.It seems that women's participation in sports will make them work as legislators, managers, fighters for their rights and leaders of sports organizations. Therefore, it is very important for the media and senior managers to take more solid steps to empower women in their position by supporting and enacting laws.

کلیدواژه‌ها [English]

  • Women's sports
  • mass media
  • discourse analysis
  • sports development
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