مدیریت ارتباطات در رسانه های ورزشی

با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

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اخبار و اعلانات

تحلیل محتوا و روند مقالات چاپ شده حوزه رسانه در ورزش در نشریات علمی پژوهشی داخلی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، دانشگاه گیلان

2 استاد گروه مدیریت ورشی، دانشگاه گیلان

چکیده

هدف پژوهش حاضر تحلیل محتوای کمی و روند مقالات چاپ شده حوزه رسانه در ورزش در نشریات علمی ایران بود. بدین منظور، تمامی مقالات چاپ شده در نشریات علمی مدیریت ورزشی و پایگاه اطلاعات علمی (جهاد دانشگاهی ایران) مورد بررسی قرار گرفت که در نهایت 51 مقاله در زمینه رسانه ­های ورزشی به چاپ رسیده بود. ابزار مورد استفاده چک لیست کدکذاری شده از محتوای مقالات بود که جهت روایی آن از متخصصان مدیریت ورزشی و برای اطمینان از پایایی آن از دو کدگذار استفاده شد و بعد از توافق نهایی، تجزیه و تحلیل روی آن­ ها با استفاده از آمار توصیفی و استنباطی (آزمون کای اسکوئر) انجام گرفت. یافته­ ها نشان داد در سال 1398 بیشترین مقالات در این حوزه چاپ شده (37/25 درصد) است و بیشتر تحقیقات با رویکرد کاربردی انجام گرفته است (82/35 درصد)، روش تحقیق بیشتر مقالات نیز به صورت کمی و پیمایشی (64/7 درصد) بود و اکثر مقالات با روش­های آماری مقایسه­ای و تی (16/66 درصد) انجام شده­اند. اکثر نویسندگان از متخصصان دانشگاهی بودند (21/5 درصد) و تلویزیون بیشترین حوزه تحقیقاتی در رسانه­ ها (31/37 درصد) را داشت. نتایج آزمون کای اسکوئر نشان داد  بین تعداد مقالات چاپ شده در حوزه رسانه و ورزش با توجه به نوع رسانه و بین تعداد مقالات چاپ شده در حوزه رسانه ورزشی با توجه به روش ­های تجزیه و تحلیل داده ­ها، تفاوت معنی داری وجود دارد که گستردگی موضوع رسانه در ورزش را نشان می ­دهد.

کلیدواژه‌ها

عنوان مقاله [English]

Content Analysis & The Trends of Published Papers in The Field of Sport & Media

نویسندگان [English]

  • Parisa Jaferi 1
  • Rahim Ramzani Nejhad 2

1 Ph.D. Student of Sport Management, University of Giulan

2 Prof. of Sport Management, University of Giulan

چکیده [English]

The purpose of the current research is to analyze quantitative content and the process of printed articles of media in sports in Iran's periodical journals. For this purpose, all of the printed articles in the periodical journals of sports management and institute for scientific information (Iran's academic center for education) were reviewed and finally, 51 articles were published in the field of sports media. The tool used here was a coded checklist of article contents which was validated by sport management specialists and two coders were used to ensure its reliability. After the final agreement, they were analyzed using inferential and descriptive statistics (Chi-squared test). The findings showed that 2020 has the most articles published in this scope (37.25%), and most of the researches are done using a practical approach (82.35%). The research method of most of the articles was a survey and quantitative method (64.7%) and most of the researches is done using comparative statistical methods and T-test (16.66%). Most of the authors were among academic experts (21.5%) and television had the most frequency of research (31.37%). The results of the Chi-squared test showed that there is a significant difference between the number of published articles in the field of sports media based on the type of the media and the number of published articles in the field of sports media based on the data analysis methods which indicates the breadth of sports media in researches.

کلیدواژه‌ها [English]

  • Content Analysis
  • Papers
  • Media
  • Sports
  • Periodicals
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مدیریت ارتباطات در رسانه های ورزشی
دوره 9، شماره 2 - شماره پیاپی 34
بهمن 1400
صفحه 96-108
فایل ها
سابقه مقاله
  • تاریخ دریافت: 28 خرداد 1399
  • تاریخ بازنگری: 15 شهریور 1399
  • تاریخ پذیرش: 11 بهمن 1399
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