عنوان مقاله [English]
Aim: The purpose of this research is to Quantitative Assessment of the virtual websites of Iran's top sports clubs.
Methodology: A descriptive-analytical method is used to describe and evaluate quantitatively the content of Iranian football, basketball and volleyball sport clubs websites.The population includes all the official websites of five teams (club) football, basketball and volleyball into the Premier League in the 2017-2018 season, The statistical sample was a total of 15 official websites.
The research tool was a researcher-made instruction coding sheet and its validity were confirmed by the professors specializing in marketing and sports media and its reliability was obtained by the coefficient of agreement between coders (0.91). To analyze data, descriptive statistics (percentages, averages) were used.
Finding: The results showed that the average percentage of football clubs' sports websites in each of the 4 domains of speed, content, navigability and accessibility was higher than the sports club websites in the volleyball and basketball premier league.The official website of the Mahram Basketball Team, the 24 items, the Saipa Club website, 23 items and the Zobahan Club website, covered, 22 items of 34 items of evaluations in the 4 domains mentioned.None of the 15 websites reviewed had a newspaper review, lens tool, ticket sales and the pop up advertisements.
Conclusion: Sports managers of Iran's top sports clubs should, in addition to identifying issues, existing problems and limitations, have a futuristic approach to identify, discover new opportunities in exploiting the massive media capacity of the club's official website