جایگاه آی تی در توسعه فرصت‌های کارآفرینی در ورزش

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دکتری مدیریت ورزشی، دانشگاه کرمان

2 دکتری مدیریت و برنامه ریزی ورزشی، دانشگاه تهران

3 هیئت علمی دانشکده فنی حضرت فاطمه (س)،

چکیده

این پژوهش با هدف بررسی جایگاه آی تی در توسعۀ فرصت­های کارآفرینی در ورزش اجرا گردید. روش اجرای این تحقیق پیمایشی بود. جامعه آماری این تحقیق شامل مدیران شرکت­های تولید‌کننده محصولات ورزشی در ایران (460=N) بود که از بین آن‌ها به صورت تصادفی، تعداد 169 شرکت به‌عنوان نمونه آماری انتخاب شدند. به منظور جمع­ آوری داده­ ها از پرسش‌نامه هیسریچ و پیتر (2002) که روایی و پایایی آن در تحقیق خسروانی فرد (1391) مورد ارزیابی و تأیید قرار گرفته بود، استفاده شد. ضریب پایایی پرسش‌نامه در تحقیق حاضر با روش آلفای کرونباخ (89/0 ) و روایی (صوری و محتوایی) آن بر اساس نظرات اساتید مجرب و متخصص تربیت بدنی و با استفاده از روش سیگمای شمارشی 85/0  محاسبه شد. برای تحلیل داده ­ها از تکنیک­ های آمار توصیفی و آمار استنباطی و از نرم‌افزار SPSS 20   در سطح معناداری (05/0 P

کلیدواژه‌ها


عنوان مقاله [English]

The IT position in the development of entrepreneurship opportunities in sport

نویسندگان [English]

  • Mahboubeh Jafarzadeh Zarandi 1
  • Mohammad Ebrahim Razaghi 2
  • Azam Mirza akbari 3
1 Ph.D. in Sport Management, University of Kerman
2 Ph.D. in Sport Management and Planning, University of Tehran
3 Faculty of Hazrat Fatemeh Technical School
چکیده [English]

 This research was conducted with the aim of investigating the status of IT in developing entrepreneurial opportunities in sport. The method of conducting this research was survey. The statistical population of this research includes managers of sporting goods companies in Iran (N=460), among them, randomly and according to Morgan table, 169 companies were selected as the statistical sample. To collect data, Heirsch and Peter questionnaire (2002) was used, which it’s validity and reliability were evaluated and confirmed by Khosravani Fard (2012). The reliability coefficient of the questionnaire in the present study was calculated using Cronbach's alpha (α = 0.89) and its validity (face and content) was calculated based on the views of experienced faculty members and physical education specialists and using the sigma numbering index of 0.85. Descriptive statistics and inferential statistics were used to analyze the data and SPSS 20 software was used at a significant level (P

کلیدواژه‌ها [English]

  • Business
  • Technology
  • Occupation
  • Physical Education
  • Innovation
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