نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه تربیت بدنی، واحد بروجرد، دانشگاه آزاد اسلامی، بروجرد، ایران
2 گروه تربیت بدنی ، واحد بروجرد، دانشگاه ازاد اسلامی، بروجرد، ایران
3 گروه تربیت بدنی ، واحد ملایر، دانشگاه ازاد اسلامی، ملایر، ایران
چکیده
مطالعه حاضر با هدف تعیین تأثیر مسئولیت اجتماعی بر رفتار تماشاگران لیگ برتر فوتبال کشور با میانجی‌گری هویت فردی از طریق نقش رسانه‌های جمعی بود. نوع پژوهش، توصیفی- همبستگی و از نظر هدف، کاربردی بـوده کـه به صورت میدانی اجرا شده است. جامعه آماری پژوهش حاضر را تمامی تماشاگران لیگ برتر فوتبال کشور در سال 98-97 تشکیل می‌داد که از بین آنها تعداد 460 نفر به صورت تصادفی در دسترس انتخاب گردید. ابزار اندازه‌گیری پژوهش پرسشنامه‌های استاندارد هویت تیمی (وان دیک و همکاران ،2008)، رفتار تماشاگران ساخته یو 2010، پرسشنامه هویت فردی و پرسشنامه پژوهشگر ساخته جهت استفاده از رسانه‌های جمعی این رویدادها بود که اعتبار آنها در یک مطالعه مقدماتی با استفاده از آزمون آلفای کرونباخ بیشتر از 7/0 به دست آمد. از دو روش توصیفی و استنباطی برای تجزیه و تحلیل داده‌ها استفاده گردید. در بخش آمار استنباطی از روش مدل معادلات ساختاری با استفاده از رویکرد حداقل مربعات جزئی استفاده شد. نتایج نشان داد که هویت فردی از طریق نقش رسانه های جمعی بر مسئولیت پذیری اجتماعی و رفتار تماشاگران لیگ برتر فوتبال کشور تأثیر مثبت و معنی داری دارد. همچنین باتوجه به قابلیت و ظرفیت رسانه‌های جمعی در برجسته‌سازی اطلاعات و پیام‌ها و بخصوص نمایش این مسابقات ورزشی ، با میانجی‌گری هویت فردی می‌توانند شدت این تأثیر را بیشتر نمایند.
کلیدواژه‌ها
عنوان مقاله [English]
The Effect of Social Responsibility on the Behavior of Spectators in the Super League Football Through the Mediation of Individual Identity Through the Role of Mass Media
نویسندگان [English]
- Behroz Zinati 1
- Hamid Foroghipoor 2
- Majid Soleimani 3
1 Department of Physical Education, Borujerd Branch, Islamic Azad University, Borujerd , Iran.
2 Department of Physical Education , Borujerd Branch, Islamic Azad University, Borujerd, Iran .
3 Department of Physical Education , Malayer Branch, Islamic Azad University, Malayer, Iran.
چکیده [English]
The aim of this study was to determine the effect of social responsibility on the behavior of spectators in the country's Super League Football through the mediation of individual identity through the role of mass media. The type of research is descriptive-correlational and applied in terms of purpose, which has been implemented in the field. The statistical population of the present study consisted of all spectators of the National Super League Football in 2018-2019, from which 460 people were randomly selected. The research measurement tools were Standard Team Identity Questionnaires (Van Dick et al., 2008), Audience Behavior by U 2010, Individual Identity Question -naire ,and a researcher-made questionnaire these were for the use of the mass media, which were further validated in a preliminary study using Cronbach's alpha test Obtained from 0.7. Two descriptive and inferential methods were used to analyze the data. In the inferential statistics section, the structural equation model method was used using the partial least squares approach. The results showed that individual identity through the role of mass media has a positive and significant effect on social responsibility and spectator behavior of the country's Super League Football . Also, considering the capability and capacity of mass media in highlighting information and messages, and especially the display of these sports competitions, they can increase the intensity of this effect by mediating individual identity.
کلیدواژه‌ها [English]
- Audience Behavior
- Individual Identity
- Mass Media
- Social Responsibility
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