نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی کارشناسی ارشد،مدیریت ورزشی، دانشگاه گیلان، گیلان، ایران
2 استادیار مدیریت ورزشی، دانشگاه گیلان، گیلان، ایران
3 دانشیار مدیریت ورزشی، دانشگاه پیام نور
چکیده
هدف از این پژوهش بررسی برترین کتب با ژانر ورزشی در دنیا و تحلیل محتوای آن بود. روش تحقیق این پژوهش از نوع کمی، از لحاظ استراتژی توصیفی، از نظر هدف کاربردی و از نظر جمع آوری داده ها اسنادی می باشد که برای اجرای آن از روش تحلیل محتوا استفاده شد. بر این اساس سایت کتاب فروشی آمازون به عنوان نمونه پژوهش انتخاب شد. جامعه آماری شامل کلیه کتاب‌های با ژانر ورزشی موجود در سایت آمازون و گودریدز بود. نمونه آماری شامل 100 کتاب برتر داستانی با ژانر ورزشی از نظر میزان فروش، امتیاز و مخاطبان بود که به‌صورت غیرتصادفی هدفمند انتخاب شدند. برای جمع‌آوری داده‌ها 100 کتاب برتر از نظر میزان فروش در ماه آوریل میلادی انتخاب و براساس 16 مقوله (از جمله نظر تخصصی، رای و امتیازدهی مخاطبان، تاریخ چاپ، نام کتب، تصویر روی جلد، رشته های ورزشی مورد پوشش و غیره) تحلیل و مورد بررسی قرار گرفتند. 94% کتب بین سال های 2016-2020 به چاپ رسیده اند، 43% از کتب دارای نام ورزشی و تصویر روی جلد 77% از کتب مرتبط با ورزش است. بیشترین رشته‌های ورزشی مورد پوشش، هاکی، فوتبال آمریکایی، فوتبال و بیسبال می باشد. 81% از شخصیت های اول کتب مرد و 19% زن هستند. همچنین 81% از کتب جزوی از یک سریال چند قسمتی می باشند. نویسندگان و ناشران داخلی می توانند با الگوبرداری از راه و روش نویسندگان خلاق و پرکار جوامع توسعه یافته در جهت خلق آثار و کتب با ژانر ورزشی بکوشند و در جهت بهبود عملکرد گام بردارند.
کلیدواژه‌ها
عنوان مقاله [English]
content analysis of sport genre’ books
نویسندگان [English]
- Amin Salimi 1
- Mina Mallaei 2
- Hamid Ghasemi 3
1 M.A. Student in Sports Management, University of Guilan, Guilan, Iran
2 Associate Professor in Sports Management, University of Guilan, Guilan, Iran
3 Assisatant Professor in Sports Management, University of Payam Noor
چکیده [English]
The purpose of this study was to review the best books in the sports genre in the world and analyze its content.The research method of this research is quantitative, in terms of strategy, descriptive, in terms of purpose, applied and in terms of data collection, documents for which the content analysis method was used.Based on this, the Amazon bookstore site was selected as the research sample. The statistical population included all sports genre books available on Amazon and Goodreads. The statistical sample consisted of the top 100 fiction books in the sports genre in terms of sales, points and audience, which were selected non-randomly. To collect data, the top 100 books in terms of sales in April were selected and based on 16 categories (including expert opinion, audience votes and ratings, date of publication, book names, cover image, sports covered, etc.) Were analyzed and examined. 94% of the books were published between 2016-2020, 43% of the books have sports names and 77% of the books are related to sports. The most covered sports are hockey, American football, and football and baseball. 81% of the first characters of the books are men and 19% are women. Also, 81% of the books are part of a multi-part series.Domestic writers and publishers can try to create works and books in the sports genre by following the example of the creative and prolific writers of developed societies and take steps to improve their performance.
کلیدواژه‌ها [English]
- Sport genre
- sport books
- content analysis
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