بررسی نقش رسانه‌های جمعی در توسعه مشارکت بخش خصوصی در ورزش

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجو کارشناسی ارشد مدیریت ورزشی دانشگاه آزاد اسلامی، تفت

2 استادیار مدیریت ورزشی دانشگاه آزاد اسلامی، اردبیل

3 دکترای مدیریت ورزشی دانشگاه آزاد اسلامی، اردبیل

4 دکترای مدیریت ورزشی دانشگاه آزاداسلامی، اردبیل

10.30473/jsm.2019.45305.1318

چکیده

هدف از انجام این پژوهش، بررسی نقش رسانه­های جمعی در توسعه مشارکت بخش خصوصی در ورزش بود. برای گردآوری اطلاعات از بررسی اسناد و مدارک، ادبیات پیشینه و نظرسنجی استفاده شد. در نظر سنجی از پرسش‌نامه­ محقق ساخته استفاده شد که روایی صوری آن توسط چند تن از صاحب‌نظران و استادان مدیریت ورزشی و روایی سازه پرسش‌نامه با تأیید عاملی تأییدی مورد تأیید قرار گرفت. پایایی پرسش‌نامه با روش آلفای کرونباخ (9/0) تأیید شد. نمونه­ها شامل دو گروه مدیران وکارشناسان ورزش و مدیران و کارشناسان رسانه جمعاً برابر با 130 نفر بودند. پژوهش حاضر از حیث نتیجه، کاربردی و از نظر نحوه گردآوری داده‌ها توصیفی و پیمایشی است و داده‌های آن به صورت میدانی جمع‌آوری شده است. رسانه­های جمعی و کارکردهای آن به عنوان متغیر مستقل و مشارکت بخش خصوصی به عنوان متغیر وابسته در نظر گرفته شدند. برخی از مهم‌ترین نتایج تحقیق، عبارت بودند از اینکه: نقش آگاه‌سازی و اطلاع‌رسانی، آموزش، تبلیغی، فرهنگ‌سازی رسانه‌های جمعی در توسعه مشارکت بخش خصوصی در ورزش استان اردبیل تأثیر داشتند. مهم‌ترین نقش­های رسانه­های جمعی در توسعه مشارکت بخش خصوصی در ورزش به ترتیب اولویت نقش فرهنگ‌سازی، تبلیغی، آگاه‌سازی و اطلاع رسانی، آموزش و مشارکت اجتماعی بودند. بین نظرات آزمودنی­ها در مورد نقش رسانه­های جمعی در توسعه مشارکت بخش خصوصی در ورزش تفاوت معناداری وجود داشت، مدیران بخش رسانه تمایل بیشتری به مشارکت بخش خصوصی در ورزش داشتند. نتیجه‌گیری می‌شود در راستای مشارکت بخش خصوصی در ورزش باید مدیران با کارکردهای رسانه‌ها آشنا باشند.

کلیدواژه‌ها


عنوان مقاله [English]

Investigating the Role of Mass Media in the Development of Private Sector Participation in Sport

نویسندگان [English]

  • Seyed Amin Dehghan 1
  • Masoud Emanzadeh 2
  • Majid Namor 3
  • Muhammad Poorpanahi 4
1 M.A. Student of Sport Management, Islamic Azad University, Taft
2 Assistant Professor of Sport Management, Islamic Azad University, Ardabil
3 Ph.D. of Sport Management, Islamic Azad University, Ardabil
4 Ph.D. of Sport Management, Islamic Azad University, Ardabil
چکیده [English]

The purpose of this research was to investigate the role of mass media in the development of participation of private sector in sport. To collect information,  related literature and documents were reviewed. Also a researcher-made questionnaire was used that it's face validity was confirmed by several experts and sport management professors and it's construct validity was approved using confirmatory factor confirmation. Reliability of the questionnaire was confirmed by Cronbach's alpha (0.9). The samples consisted of two groups of sport managers and experts, and media managers and experts (130 people). Present study is applied in terms of result and descriptive in terms of data collection. Mass media and its functions as independent variables and participation of private sector were considered as dependent variable. Some of the most important results of the research were that the  role of awareness and information, education, promotion, culture of public media influenced the development of participation of private sector in sport in Ardebil province. The most important roles of mass  media in the development of participation of private sector in sport were the priority of the role of culture, promotion, awareness and information, education and social participation respectively. There was a significant difference between the views of the subjects  about the role of mass media in the development of participation of private sector in sport, while media sector managers were more inclined to participate in the private sector in sport. It is concluded that in order to participate in the private sector in sport, managers should be familiar with the functions of the media.

کلیدواژه‌ها [English]

  • Development
  • Sport
  • Private Sector
  • Mass Media
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