با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار مدیریت ورزشی، دانشگاه پیام نور

2 کارشناس ارشد مدیریت ورزشی، دانشگاه پیام نور

چکیده

این پژوهش به منظور بررسی مقایسة سواد رسانه‌ای در  متخصصان گرایش‌های تربیت بدنی انجام گرفت. روش تحقیق توصیفی –تحلیلی است. جامعه آماری این پژوهش شامل 75 نفر از متخصصان تربیت بدنی شهرستان بیرجند بود که نمونه آماری به صورت کل‌شمار و تعداد 15 نفر از هر گرایش تربیت بدنی انتخاب شدند. جهت جمع‌آوری اطلاعات مورد نیاز از پرسش‌نامه اطلاعات فردی، پرسش‌نامه محقق‌ساخته سواد رسانه‌ای استفاده گردید. برای تحلیل داده‌ها از آزمون آنالیز واریانس یکطرفه، آزمون تعقیبی شفه و آزمونT مستقل استفاده شد. نتایج نشان داد که بین متخصصان تربیت‌بدنی در گرایش‌های مختلف در سواد رسانه‌ای تفاوت معناداری وجود ندارد. لزوم بهره بردن از سواد رسانه با توجه به مقتضیات زمان حال برای کلیه متخصصین ضروری بوده و نوعی مزیت رقابتی و برند شخصی برای فرد محسوب می‌گردد.

کلیدواژه‌ها

عنوان مقاله [English]

Comparison of Media Literacy among Physical Education Specialists

نویسندگان [English]

  • Masomeh Hoseini 1
  • Nazanin Ghasemi 2

1 Assistant Professor of Sports Management, Payame Noor University

2 M.A. of Sport Management, Payam Noor University

چکیده [English]

This study was conducted to evaluate the comparison of media literacy among physical education orientation specialists. The research method is descriptive-analytical. The statistical population of this study included 75 physical education specialists in Birjand city. The statistical sample was all in number and 15 subjects from each physical education tendency. To collect the required information, a personal information questionnaire, a researcher-made literacy questionnaire was used. One-way analysis of variance, Scheffe post hoc test and independent T test were used for data analysis. The results showed that there is no significant difference between educators in different tendencies in media literacy. The necessity of using media literacy according to the current requirements of the present is essential for all specialists and is a kind of competitive advantage and a personal brand to the individual.

کلیدواژه‌ها [English]

  • "media literacy"
  • " media professionals"
  • "Trbytbdny"
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