نقش رسانه‌های جمعی در توسعه گردشگری ورزشی استان اصفهان

نوع مقاله: مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد، مدیریت ورزشی، دانشگاه الزهرا(س)

2 دانشیار مدیریت ورزشی، دانشگاه الزهرا(س)

3 استادیار مدیریت ورزشی، دانشگاه الزهرا(س)

چکیده

تحقیق حاضر با هدف تعیین نقش رسانه­ های جمعی در توسعه گردشگری ورزشی استان اصفهان انجام شد. جامعه آماری این تحقیق شامل تمامی مدیران و کارمندان شاغل در سازمان گردشگری و میراث فرهنگی و آژانس­ های مسافرتی (N=2000) استان اصفهان بوده که از بین آن‌ها 350 نفر با استناد به فرمول کوکران و به شیوۀ نمونه­ گیری تصادفی انتخاب شدند. ابزار جمع ­آوری داده ­ها، پرسش‌نامه محقق­ ساخته ­ای با 45 گویه­ در قالب سه مؤلفه بود. پس از تعیین روایی صوری و محتوایی، روایی سازه پرسش‌نامه از طریق تحلیل عامل اکتشافی مورد بررسی قرار گرفت. برای تعیین پایایی ابزار نیز از روش آلفای کرونباخ استفاده شد و ضریب پایایی 812/0 محاسبه شد. نتایج آزمون تحلیل واریانس فریدمن حاکی از آن بود که بین نقش انواع رسانه ­ها در توسعه گردشگری ورزشی استان اصفهان تفاوت معنادار وجود دارد (05/0P<) و به ترتیب رسانه ­های سمعی و بصری، رسانه ­های نوین و رسانه­ های چاپی در جایگاه اول تا سوم قرار داشتند. بنابراین لازم است در زمینه تقویت هرچه بیشتر رسانه ­های سمعی و بصری در جهت توسعۀ بیشتر گردشگری ورزشی در استان اصفهان تمهیدات لازم اتحاذ گردد.

کلیدواژه‌ها


عنوان مقاله [English]

The Role of the Mass Media in Developing Sport Tourism in the Province of Isfahan

نویسندگان [English]

  • Mitra Iranpur Mobarake 1
  • Nahid Atghia 2
  • Maryam Mokhtari Dinani 3
1 M.A. of Sport Management, Al Zahra University
2 Associate Professor of Sport Management, Al Zahra University
3 Assistant Professor of Sport Management, Al Zahra University
چکیده [English]

The present study was carried out with the aim of determining the role of the mass media in developing sport tourism in the province of Isfahan, Iran. The participants in the study includes all the managers and employees in Cultural Heritage and Tourism Organization and travel agencies (N=2000) among whom 350 were selected using Cochran's formula and random sampling method. The questionnaire consisted of 45 items in form of three factors. After establishing the face and content validity of the questionnaire, the construct validity of that was also investigated through exploratory factor analysis (EFA). In order to determine the reliability of the data collection tool, the Cronbach Alpha was sued and a reliability coefficient of 0.812 was obtained. The results obtained from the Friedman’s analysis of the variance suggested a significant difference among the roles of the different types of media in improving sport tourism in Isfahan (P <0.05). The audiovisual, modern, and print media were in the first, second, and third positions respectively. Therefore, it is important that necessary measures be adopted to support the audiovisual media in order to improve sport tourism in the province of Isfahan.

کلیدواژه‌ها [English]

  • Keywords: Isfahan
  • The mass media
  • Sport tourism
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