Keyword Index

A

  • Analytic Hierarchy Process (AHP) Prioritization of Indicators and Integrated Marketing Communication Tools in The Iranian Clothing and Sports Equipment Industry Based On The Hierarchy Of Effects Model [Volume 9, Issue 2, 2021-2022, Pages 82-95]
  • Attachment Factors affecting the place attachment of tourists and verbal advertisements of the destination in visiting a sporting event (Case Study: Equestrian Event in Gonbad Kavous) [Volume 9, Issue 1, 2021-2022, Pages 87-102]

B

  • Brand hate The influence of unfavorable news on brand hate of sports products [Volume 9, Issue 2, 2021-2022, Pages 47-31]
  • Brand image The Role of Social Media Marketing Factors on Image & Brand Awareness Mediated by Engagement of Sports Brand Social Page Users (Case Study: Instagram Social Network) [Volume 9, Issue 4, 2021-2022, Pages 1-14]

C

  • Central Broadcasting Content Evaluation of the Sports Programs in Khuzestan Central Broadcasting [Volume 9, Issue 4, 2021-2022, Pages 15-27]
  • Constructivist Inovation Survey Relationship Customer Dependency with Constructivist Innovation: the Role of Moderating Organizational Culture (Sports Media Manufacturer in the Metropolis of Tehran) [Volume 9, Issue 3, 2021-2022, Pages 15-29]
  • Consumer–brand engagement The Role of Social Media Marketing Factors on Image & Brand Awareness Mediated by Engagement of Sports Brand Social Page Users (Case Study: Instagram Social Network) [Volume 9, Issue 4, 2021-2022, Pages 1-14]
  • Customer dependency Survey Relationship Customer Dependency with Constructivist Innovation: the Role of Moderating Organizational Culture (Sports Media Manufacturer in the Metropolis of Tehran) [Volume 9, Issue 3, 2021-2022, Pages 15-29]

D

  • Development Economic development of the sports industry with the use of social networks with a combined design approach and ISM modeling (Interpretive structural modeling) [Volume 9, Issue 1, 2021-2022, Pages 71-86]

E

  • EC Analysis of the media literacy discourse of coaches and players of the Iranian Football Premier League during the Corona pandemic based on the EC model [Volume 9, Issue 2, 2021-2022, Pages 48-63]
  • Economic Economic development of the sports industry with the use of social networks with a combined design approach and ISM modeling (Interpretive structural modeling) [Volume 9, Issue 1, 2021-2022, Pages 71-86]
  • Economic Estimation Estimating the Economic Value of Navad Programs Ads for Organization of Broadcasting [Volume 9, Issue 1, 2021-2022, Pages 47-57]
  • Employee Empowerment The Impact of Learning Organization on Employee Empowerment with the Mediating Role of Information Technology in the Country's Skating Boards [Volume 9, Issue 4, 2021-2022, Pages 82-92]
  • Empowerment A Model for Human Resource Empowerment based on Information and Communication Technology in the General Departments of Sport and Youth [Volume 9, Issue 3, 2021-2022, Pages 84-97]
  • Ethics Validation of tool of media ethics indicators In the sports programs of Islamic Republic of Iran Broadcasting [Volume 9, Issue 2, 2021-2022, Pages 30-20]

F

  • Fans’ Responses Analysis the Fans Response to Self-Expression of Female Professional Athletes on Instagram (Case Study: Maria Sharapova and Serena Williams) [Volume 9, Issue 3, 2021-2022, Pages 1-14]
  • Football diplomacy Transforming Diplomatic Resources into the Results of Football Diplomacy with an Emphasis on the Mediating Role of Media Coverage [Volume 9, Issue 4, 2021-2022, Pages 72-81]
  • Foundation Data Theory Presenting a Model of the Role of Social Media on the Entry of Female Spectators into Iranian Football Stadiums [Volume 9, Issue 4, 2021-2022, Pages 57-71]

H

  • Honesty Validation of tool of media ethics indicators In the sports programs of Islamic Republic of Iran Broadcasting [Volume 9, Issue 2, 2021-2022, Pages 30-20]
  • Human Resources A Model for Human Resource Empowerment based on Information and Communication Technology in the General Departments of Sport and Youth [Volume 9, Issue 3, 2021-2022, Pages 84-97]

I

  • Incompatibility Rate Prioritization of Indicators and Integrated Marketing Communication Tools in The Iranian Clothing and Sports Equipment Industry Based On The Hierarchy Of Effects Model [Volume 9, Issue 2, 2021-2022, Pages 82-95]
  • Individual identity The Effect of Social Responsibility on the Behavior of Spectators in the Super League Football Through the Mediation of Individual Identity Through the Role of Mass Media [Volume 9, Issue 3, 2021-2022, Pages 70-83]
  • Information and Communication Technology A Model for Human Resource Empowerment based on Information and Communication Technology in the General Departments of Sport and Youth [Volume 9, Issue 3, 2021-2022, Pages 84-97]
  • Information & communication Technology The Impact of Learning Organization on Employee Empowerment with the Mediating Role of Information Technology in the Country's Skating Boards [Volume 9, Issue 4, 2021-2022, Pages 82-92]
  • Instagram Using social media of Instagram as personal brand management tool for professional athletes [Volume 9, Issue 2, 2021-2022, Pages 64-81]
  • Integrated Marketing Communication Prioritization of Indicators and Integrated Marketing Communication Tools in The Iranian Clothing and Sports Equipment Industry Based On The Hierarchy Of Effects Model [Volume 9, Issue 2, 2021-2022, Pages 82-95]
  • Interventional conditions Development of Paradigm Pattern of the Advertisement Role on Willingness of Sports Products’ Customers (Focusing on Social Media) [Volume 9, Issue 3, 2021-2022, Pages 30-44]
  • In the scope of tourism Feasibility Study of Existing Investment Opportunities with a focus on the Development of Communications, Special Interests & Diversification of Winter Tourism Services [Volume 9, Issue 4, 2021-2022, Pages 93-101]
  • IRIB (Islamic Republic of Iran Broadcasting) Estimating the Economic Value of Navad Programs Ads for Organization of Broadcasting [Volume 9, Issue 1, 2021-2022, Pages 47-57]
  • IT Knowledge Designing a Causal Model of The Relationship Between Leadership Styles & [Volume 9, Issue 2, 2021-2022, Pages 109-121]

J

  • Job Engagement The Relationship between the Attachment Style of Journalists and Reporter of Sports Magazines with Job Engagement and Unproductive Presence: The Moderating Role of Social Capital [Volume 9, Issue 1, 2021-2022, Pages 13-29]
  • Justice Validation of tool of media ethics indicators In the sports programs of Islamic Republic of Iran Broadcasting [Volume 9, Issue 2, 2021-2022, Pages 30-20]

K

  • Khuzestan province Content Evaluation of the Sports Programs in Khuzestan Central Broadcasting [Volume 9, Issue 4, 2021-2022, Pages 15-27]

L

  • Leadership style Knowledge Designing a Causal Model of The Relationship Between Leadership Styles & [Volume 9, Issue 2, 2021-2022, Pages 109-121]
  • Learning Organization The Impact of Learning Organization on Employee Empowerment with the Mediating Role of Information Technology in the Country's Skating Boards [Volume 9, Issue 4, 2021-2022, Pages 82-92]
  • Loyalty The Mediating Role of Sport Customer Appreciation in the Impact of Communication Marketing Components in Sport on Loyalty [Volume 9, Issue 1, 2021-2022, Pages 103-115]
  • Loyalty Modeling the Role of Endorsement on Brand Loyalty of Shooting Athlete with Mediating E- Worth of Mouth (Case Study: Walther Gun) [Volume 9, Issue 3, 2021-2022, Pages 58-69]

M

  • Marketing Presenting a Model of the Role of Social Media on the Entry of Female Spectators into Iranian Football Stadiums [Volume 9, Issue 4, 2021-2022, Pages 57-71]
  • Marketing Mix The effect of Navad program on marketing mix in Iranian primary football league [Volume 9, Issue 1, 2021-2022, Pages 31-46]
  • Mass Media Discourse analysis of women's sport in Iran [Volume 9, Issue 2, 2021-2022, Pages 19-1]
  • Mass Media The Effect of Social Responsibility on the Behavior of Spectators in the Super League Football Through the Mediation of Individual Identity Through the Role of Mass Media [Volume 9, Issue 3, 2021-2022, Pages 70-83]
  • Media The effect of Navad program on marketing mix in Iranian primary football league [Volume 9, Issue 1, 2021-2022, Pages 31-46]
  • Media Validation of tool of media ethics indicators In the sports programs of Islamic Republic of Iran Broadcasting [Volume 9, Issue 2, 2021-2022, Pages 30-20]
  • Media Content Analysis & The Trends of Published Papers in The Field of Sport & Media [Volume 9, Issue 2, 2021-2022, Pages 96-108]
  • Media Literacy Analysis of the media literacy discourse of coaches and players of the Iranian Football Premier League during the Corona pandemic based on the EC model [Volume 9, Issue 2, 2021-2022, Pages 48-63]

N

  • Navad Program The effect of Navad program on marketing mix in Iranian primary football league [Volume 9, Issue 1, 2021-2022, Pages 31-46]
  • Navad Program Estimating the Economic Value of Navad Programs Ads for Organization of Broadcasting [Volume 9, Issue 1, 2021-2022, Pages 47-57]
  • Negative news The influence of unfavorable news on brand hate of sports products [Volume 9, Issue 2, 2021-2022, Pages 47-31]
  • News Content Evaluation of the Sports Programs in Khuzestan Central Broadcasting [Volume 9, Issue 4, 2021-2022, Pages 15-27]

O

  • Obligation Investigating the obligation of reviewers of the scientific-research journals of Physical Education and Sport Sciences to ethical codes of reviewing [Volume 9, Issue 1, 2021-2022, Pages 1-11]
  • Organizational culture Survey Relationship Customer Dependency with Constructivist Innovation: the Role of Moderating Organizational Culture (Sports Media Manufacturer in the Metropolis of Tehran) [Volume 9, Issue 3, 2021-2022, Pages 15-29]

P

  • Papers Content Analysis & The Trends of Published Papers in The Field of Sport & Media [Volume 9, Issue 2, 2021-2022, Pages 96-108]
  • Periodicals Content Analysis & The Trends of Published Papers in The Field of Sport & Media [Volume 9, Issue 2, 2021-2022, Pages 96-108]
  • Physical Education and Sports Sciences Investigating the obligation of reviewers of the scientific-research journals of Physical Education and Sport Sciences to ethical codes of reviewing [Volume 9, Issue 1, 2021-2022, Pages 1-11]
  • Physical Education managers Identification of Public Relations Components of Physical Education Managers of Islamic Azad Universities based on Fuzzy Delphi Method [Volume 9, Issue 3, 2021-2022, Pages 98-114]
  • Professional Woman Athletes Analysis the Fans Response to Self-Expression of Female Professional Athletes on Instagram (Case Study: Maria Sharapova and Serena Williams) [Volume 9, Issue 3, 2021-2022, Pages 1-14]
  • Public Relations Components Identification of Public Relations Components of Physical Education Managers of Islamic Azad Universities based on Fuzzy Delphi Method [Volume 9, Issue 3, 2021-2022, Pages 98-114]

R

  • Relational Marketing The Mediating Role of Sport Customer Appreciation in the Impact of Communication Marketing Components in Sport on Loyalty [Volume 9, Issue 1, 2021-2022, Pages 103-115]
  • Responsibility Validation of tool of media ethics indicators In the sports programs of Islamic Republic of Iran Broadcasting [Volume 9, Issue 2, 2021-2022, Pages 30-20]

S

  • Safe Attachment style The Relationship between the Attachment Style of Journalists and Reporter of Sports Magazines with Job Engagement and Unproductive Presence: The Moderating Role of Social Capital [Volume 9, Issue 1, 2021-2022, Pages 13-29]
  • Self-presentation Analysis the Fans Response to Self-Expression of Female Professional Athletes on Instagram (Case Study: Maria Sharapova and Serena Williams) [Volume 9, Issue 3, 2021-2022, Pages 1-14]
  • Shooting Modeling the Role of Endorsement on Brand Loyalty of Shooting Athlete with Mediating E- Worth of Mouth (Case Study: Walther Gun) [Volume 9, Issue 3, 2021-2022, Pages 58-69]
  • Skate Board The Impact of Learning Organization on Employee Empowerment with the Mediating Role of Information Technology in the Country's Skating Boards [Volume 9, Issue 4, 2021-2022, Pages 82-92]
  • Social Capital The Relationship between the Attachment Style of Journalists and Reporter of Sports Magazines with Job Engagement and Unproductive Presence: The Moderating Role of Social Capital [Volume 9, Issue 1, 2021-2022, Pages 13-29]
  • Social Media Development of Paradigm Pattern of the Advertisement Role on Willingness of Sports Products’ Customers (Focusing on Social Media) [Volume 9, Issue 3, 2021-2022, Pages 30-44]
  • Social Media Analysis the Fans Response to Self-Expression of Female Professional Athletes on Instagram (Case Study: Maria Sharapova and Serena Williams) [Volume 9, Issue 3, 2021-2022, Pages 1-14]
  • Social Media A Study of Marketing of Sports Service Brands on Instagram: The Case of Enghlab Sport Complex [Volume 9, Issue 4, 2021-2022, Pages 28-40]
  • Social Media Marketing The Role of Social Media Marketing Factors on Image & Brand Awareness Mediated by Engagement of Sports Brand Social Page Users (Case Study: Instagram Social Network) [Volume 9, Issue 4, 2021-2022, Pages 1-14]
  • Social Networks Economic development of the sports industry with the use of social networks with a combined design approach and ISM modeling (Interpretive structural modeling) [Volume 9, Issue 1, 2021-2022, Pages 71-86]
  • Social Networks Presenting a Model of Causal Relationships Between the Amount of Physical Activity, the Use of Social Networks & the Individual's Attitude about their Body Image with the Moral Behaviors of Islamic Azad University Students [Volume 9, Issue 4, 2021-2022, Pages 41-56]
  • Social responsibility The Effect of Social Responsibility on the Behavior of Spectators in the Super League Football Through the Mediation of Individual Identity Through the Role of Mass Media [Volume 9, Issue 3, 2021-2022, Pages 70-83]
  • Sport A Model for Human Resource Empowerment based on Information and Communication Technology in the General Departments of Sport and Youth [Volume 9, Issue 3, 2021-2022, Pages 84-97]
  • Sporting event Factors affecting the place attachment of tourists and verbal advertisements of the destination in visiting a sporting event (Case Study: Equestrian Event in Gonbad Kavous) [Volume 9, Issue 1, 2021-2022, Pages 87-102]
  • Sports Economic development of the sports industry with the use of social networks with a combined design approach and ISM modeling (Interpretive structural modeling) [Volume 9, Issue 1, 2021-2022, Pages 71-86]
  • Sports Content Analysis & The Trends of Published Papers in The Field of Sport & Media [Volume 9, Issue 2, 2021-2022, Pages 96-108]
  • Sports Content Evaluation of the Sports Programs in Khuzestan Central Broadcasting [Volume 9, Issue 4, 2021-2022, Pages 15-27]
  • Sports Communication The Mediating Role of Sport Customer Appreciation in the Impact of Communication Marketing Components in Sport on Loyalty [Volume 9, Issue 1, 2021-2022, Pages 103-115]
  • Support Presenting a Model of the Role of Social Media on the Entry of Female Spectators into Iranian Football Stadiums [Volume 9, Issue 4, 2021-2022, Pages 57-71]

T

  • The Hierarchy of Effects Model Prioritization of Indicators and Integrated Marketing Communication Tools in The Iranian Clothing and Sports Equipment Industry Based On The Hierarchy Of Effects Model [Volume 9, Issue 2, 2021-2022, Pages 82-95]

U

  • Unproductive Attendance The Relationship between the Attachment Style of Journalists and Reporter of Sports Magazines with Job Engagement and Unproductive Presence: The Moderating Role of Social Capital [Volume 9, Issue 1, 2021-2022, Pages 13-29]

V

  • Virtual Media Comparison of men's and women's sports media coverage in virtual news sites [Volume 9, Issue 1, 2021-2022, Pages 59-69]

W

  • Winter tourism Feasibility Study of Existing Investment Opportunities with a focus on the Development of Communications, Special Interests & Diversification of Winter Tourism Services [Volume 9, Issue 4, 2021-2022, Pages 93-101]