Identification of Public Relations Components of Physical Education Managers of Islamic Azad Universities based on Fuzzy Delphi Method

Document Type : Research Paper

Authors

1 Ph.D. Student in Sport Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran

2 Assistant Prof. in Sport Management, University of Qom

3 Assistant Prof. in Sport Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran

Abstract

The purpose of this study was to identify the factors affecting the public relations skills of physical education managers of Islamic Azad University, which was done using the opinion of experts through fuzzy Delphi method and its approval was done based on the opinion of physical education managers of Islamic Azad University. This research is applied in terms of purpose, which was done to achieve the desired goals in two independent  and consecutive stages. In the first stage, according to the opinion of 20 experts in sports management and the use of two-stage fuzzy Delphi method, the research indicators were identified. The identified components and their fuzzy numbers were: media relations (0.92), events (0.90) and cultural affairs (0.81), social relations (0.79), financial support (0.91), Research affairs (0.74) and consulting affairs (0.79). In the second stage, these indicators were given to 95 university physical education managers in the form of a 5-choice Likert questionnaire. Were placed. The sampling method was available in this study and the second stage questionnaires were analyzed using SPSS.v22 and AMOS software. The results of the confirmatory factor analysis in the second stage of the research showed that 7 components of public relations of managers: media relations, social relations, financial support, cultural events and events, internal and external relations, research affairs and consulting affairs from Theoretically and practically, they are approved as components of public relations by managers. The results of this study, based on seven factors affecting public relations, suggest that in evaluating the public relations of physical education managers, multiple and multifaceted indicators should be considered and a comprehensive approach should be used for this purpose.

Keywords

References

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History

  • Receive Date: 22 August 2020
  • Revise Date: 04 November 2020
  • Accept Date: 02 October 2020

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