Communication Management in Sport Media

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Content Evaluation of the Sports Programs in Khuzestan Central Broadcasting

Document Type : Research Paper

Authors

1 Ph.D. Student in Department of Physical Education, Shushtar Branch, Islamic Azad University, Shushtar, Iran

2 Assistant Prof. in Department of Physical Education, Yadegar-e-Imam Khomeini Branch, Shahr-e-Rey, Islamic Azad University, Shahr-e-Rey, Iran

3 Assistant Prof. in Department of Physical Education, Shushtar Branch, Islamic Azad University, Shushtar, Iran

4 Assistant Prof. in Department of Physical Education, Izeh Branch, Islamic Azad University, Izeh, Iran

Abstract

The purpose of this study was to content analyze of the sports programs in Khuzestan Central Broadcasting. In terms of method & strategy, this research is considered as a descriptive type of content analysis & in terms of purpose & nature, it is an applied research that has studied & analyzed the content of sports programs of Khuzestan Central Broadcasting. The population & statistical sample of this research included two programs of Television (Khuzestan Sports & Khuzestan Football Program) & two Radio programs (Khuzestan Sports & Khuzestan Football) in a period of five years from 2015 to the end of 2019, so that a total of 529 programs Content was analyzed. The sampling method is census & all programs broadcast in these 5 years have been studied as a statistical sample & content analysis. Data are collected qualitatively in the content analysis section. The results of this study showed that there are a significant difference based on the duration of broadcasting sports programs for Khuzestan Central Broadcasting in terms of the four structures of sports, gender, age category, type of broadcast, level of sporting event, sport (football & non-soccer) & type of event (Team & individual). Based on the findings, it can be said that there is still a functional gap in the distribution of sports programs from various dimensions, & it should be given more attention to public / recreational sports programs, programs related to women's participation in sports, non-football programs, The relationship between children & adolescent groups with sports & sports programs in the province & city. The achievements of this research have a comprehensive & long-term view on the category of broadcast management of sports programs of Khuzestan Central Broadcasting & will pave the way for managers to formulate medium & long-term strategies in the field of content production & broadcasting of sports programs from different dimensions.

Keywords

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Communication Management in Sport Media
Volume 9, Issue 4 - Serial Number 36
July 2022
Pages 15-27
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History
  • Receive Date: 03 August 2020
  • Revise Date: 26 October 2020
  • Accept Date: 26 November 2020
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