Mehri Tabrizi Yeganeh; Mina Hakakzadeh; Mohsen Manoochehri Nejad
Abstract
The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants ...
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The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants included university professors and managers of sports tourism (23 people). The sampling method was purposeful. Data were analyzed using continuous comparison method using MaxiCode Pro software. The results of content analysis showed that there are 4 organizing themes (motivational, educational, information and cultural) and 22 basic themes as dimensions of the role of media in investing and financing in the sports tourism industry. Also, by examining the frequencies of each of the organizing themes, it was found that the motivational and informational organizing theme is more frequent than the other themes. Given the prominent role of various media on the development of investment and financing in the sports tourism industry, solving its challenges should be one of the main goals of sports media development programs, which is recommended by the media. Benefit from the results of the present study.
Afsaneh Zare; Mina Hakakzadeh; Seyed Jalil Miryosefi
Abstract
The purpose of this study was to design a paradigm model of media performance management of the Student Sports Federation of the country, the method of consecutive exploratory (qualitative-quantitative) exploratory research. Participants in the quality department include professors of sports management ...
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The purpose of this study was to design a paradigm model of media performance management of the Student Sports Federation of the country, the method of consecutive exploratory (qualitative-quantitative) exploratory research. Participants in the quality department include professors of sports management (who have done at least one study in the field of performance management), directors of associations and provincial boards, and members of the Student Sports Federation. These people were purposefully selected for qualitative interviews on the subject of research (20 interviews with 20 people and continued to the point of theoretical saturation) and in the second part (quantitative) after collecting information from qualitative research, action was taken. A questionnaire was made and this questionnaire was distributed among the sample of the quality section (in full) (75 people). Statistical sample was the maximum number of samples according to Morgan table (63 people) and random sampling method was available. Structural equation method using Smart-PLS software was used to analyze the model. In the qualitative part of the research, it was found that the categories were identified in the form of 41 concept codes and were placed in the heart of the six dimensions of the paradigm model. In the quantitative part, it was found that all 6 main components of the research have a good fit. The directors of the Student Sports Federation of the country are suggested to use the strategies obtained in this research in order to improve the management of media performance in this organization.
Maryam Sadat MahdiEslam; AliMohamad Safaniya; Mohsen Bagherian Farah Abadi; Seyed SalahoAldin Naghshbandi
Abstract
The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, ...
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The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, managers, specialists, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (16 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, 5 main categories, which are actually the core codes, and 21 (open) conceptual codes were identified. These categories include education, pathology, information, ticket sales and advertising. In the selective coding, according to the results of the analysis of the conducted interviews and the study of the theoretical foundations in the field of the current research, it can be said that educational factors have an effect on information, pathology, ticket sales and advertising and information factors and advertising affects ticket sales.
AbdoalMajid DoorAndish; Seyd Mohamad Ali Mirhoseini; Ahmad Torkfar; Alireza Elahi
Abstract
The present research was carried out with the aim of designing a model of the role of the media in guerrilla marketing of sports products (goods and services) with a combined approach. In terms of practical purpose, the present research was a combination of sequential exploratory type and survey collection ...
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The present research was carried out with the aim of designing a model of the role of the media in guerrilla marketing of sports products (goods and services) with a combined approach. In terms of practical purpose, the present research was a combination of sequential exploratory type and survey collection method. The statistical population in the qualitative part included professors, researchers, producers and activists in the field of advertising (22 people) and in the quantitative part it included academic professors and production managers and sports stores (198 people). To collect information in the quantitative part of the researcher-made questionnaire taken from the qualitative part, it was divided into two parts: demographic characteristics and questions. This questionnaire contains 29 items and in the form of 8 main components in the form of five Likert options (completely agree, 5 points to completely disagree, 1 point). Structural equation method using Smart-PLS software was used to analyze the model. The results of the analysis of the interviews showed that 29 conceptual codes, 8 categories (core codes) of advertising, grounding, human resources, economic, nature, beauty, effects and benefits, including the roles of the media in guerrilla marketing of sports products. To be the results of the quantitative part also confirmed the results of the qualitative part.
Sports Media
Shirin Mohamadi; Hossein Eydi
Abstract
The purpose of this research was to design an interpretive structural model of strategies to reduce organizational numbness of physical education teachers with an emphasis on media. The current research is a mixed (qualitative and quantitative) type of research. In the first phase, a qualitative research ...
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The purpose of this research was to design an interpretive structural model of strategies to reduce organizational numbness of physical education teachers with an emphasis on media. The current research is a mixed (qualitative and quantitative) type of research. In the first phase, a qualitative research method was conducted using thematic analysis, and in the second phase, a quantitative method was conducted based on interpretive structural modeling. The statistical population in both qualitative and quantitative sections, due to the expert-centeredness of the interpretive structural modeling approach, formed experts who included prominent professors in the field of sports management specializing in the field of education, as well as elite sports teachers of the country.. Sampling method in the quantitative part, due to the expert-centeredness of the interpretive structural modeling approach, the experts were in the qualitative part (N=15). The measurement tool was a semi-structured interview in the qualitative part and a questionnaire in the quantitative part. Validity and reliability of the data were confirmed. Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM) (Excel software) were used for data analysis. 5 main themes of strategies to reduce organizational numbness of physical education teachers have been identified with an emphasis on the media. Education and communication channel are in the independent cluster, that is, it has a great influence on other factors and other factors have little influence on it. Awareness, follow-up and reporting are in the dependent cluster,
Amar Torabi; Shahram Alam; Mohammad Sajadian; Amir Nadri
Abstract
The present study was designed and conducted with the aim of identifying the performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. The present research method was mixed which was done qualitatively and quantitatively. The qualitative method used ...
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The present study was designed and conducted with the aim of identifying the performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. The present research method was mixed which was done qualitatively and quantitatively. The qualitative method used in the present study was theme analysis. The statistical population in the qualitative section included experts aware of the field of research who, after identifying these individuals as purposeful sampling; to reach theoretical saturation; Sampling was performed. Finally, 13 people were identified as samples in the quality section. The statistical sample in the quantitative part including the statistical population of this research consisted of all managers, trustees and physical training experts of the Armed Forces in 1400 with 2500 people. Data collection tools in the present study included a semi-structured interview in the qualitative section and a researcher-made questionnaire in the quantitative section. In order to analyze the research data in the qualitative section, theme analysis was used to codify the research interviews. Also, in a small part, the method of structural equations was used. After coding, 36 initial codes were extracted. The results showed that a total of 4 themes including individual, managerial, skill and organizational indicators were identified as performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. Paying attention to these indicators can lead to improving the performance of managers regarding media literacy in sports
Masood Solgi; Nazanini Rasekh; Kayvan Shabanimoghadam
Abstract
The aim of this study was to investigate the factors affecting the entrepreneurial development of sports organizations using media capacities. The present study was one of the mixed (qualitative-quantitative) exploratory studies that was conducted in the field. The statistical population in the qualitative ...
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The aim of this study was to investigate the factors affecting the entrepreneurial development of sports organizations using media capacities. The present study was one of the mixed (qualitative-quantitative) exploratory studies that was conducted in the field. The statistical population in the qualitative section included experts aware of the research topic. Also, the statistical population of the study in a small part included all sports entrepreneurs in Hamadan province. Data collection tools in the present study included a semi-structured interview and a researcher-made questionnaire. The face validity of this questionnaire was examined using the opinions of several experts. Also, the construct validity of this questionnaire was examined using factor analysis. Finally, the reliability of this questionnaire was performed using Cronbach's alpha calculation method (α = 0.85). The data analysis method of the present study was coding in the qualitative section and using the method of structural equations in the quantitative section. The whole process of data analysis was performed in SPSS and PLS software. The results of the qualitative section showed that a total of 24 sub-items were classified into 4 categories of educational, content, human and managerial factors. Paying attention to these factors can lead to the development of entrepreneurship in sports organizations.
merebrahim hoseini; Fatemeh Abdavi; seyed amin dehghan banadaki
Abstract
The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present ...
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The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present study included faculty members in the field of sports management, Deputy Minister of Foreign Affairs, Strategic Management and Decision Making, and senior managers of sports federations, editors and journalists who had extensive international and managerial experience in sports diplomacy, 25 of whom They were selected by snowball sampling. The research tool was a semi-structured interview that continued until the stage of theoretical saturation. Acceptability, transferability and verification methods were used for validity and reliability of the research. The method of data collection is library resources, field observation, audio media and semi-structured interviews with 25 elites aware of the subject matter. The validity of this study was reviewed and confirmed by experts and the reliability of the study was 89%. Data analysis was performed in three stages of open, axial and selective coding. Based on the identified open codes, pivotal codes were formed and a theoretical model was developed with the help of selective coding, then the paradigm model was approved by experts and the codes, concepts and categories identified in future planning in promoting sports diplomacy. ; Therefore, the media played an important role in promoting the country's sports diplomacy and improved the international arena
Sports Media
Sara Keshkar
Abstract
Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison ...
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Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's
Sports Media
MAHBOUBEH Naghavi; Amir reza khadem
Abstract
The purpose of the research was to investigate the role of sports media content in increasing the audience of women's sports events in the national media, with the approach of data-foundation theory. The present research method was qualitative and exploratory. The statistical population of this ...
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The purpose of the research was to investigate the role of sports media content in increasing the audience of women's sports events in the national media, with the approach of data-foundation theory. The present research method was qualitative and exploratory. The statistical population of this research includes; Media specialists have a university teaching experience or sports and media activists, sports promotion specialists in the media and are familiar with it, sports experts and officials, sports program makers, policy makers and sports consultants of the Broadcasting Organization. Sampling was by non-probability method, with purposeful selection and snowball method. The number of samples in this research was 19 people. The measurement tool was a semi-structured interview. The data were analyzed based on three stages of open, central and selective coding by MAXQDA software. Based on data analysis, 202 primary concepts (open codes), 28 central codes and 5 selective codes were identified. According to the research results; Since the existence of national media depends on the audience. It is necessary for the national media to respond to the needs of the audience by using the process and tools in today's complex environment. and have the ability to respond to changes and be flexible in the face of extensive and rapid changes, and by taking advantage of these processes, it will be placed in the field of women's sports in the path of re-creation and attraction of the audience.
Sports Media
Mohsen Sadeghi; Zahra Asghari
Abstract
The purpose of the present study was to investigate the interaction between championship sports and social unity, emphasizing the role of sports media. This research was applied, qualitative, field-library and thematic analysis. The participants of research were professors and experts in sports management, ...
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The purpose of the present study was to investigate the interaction between championship sports and social unity, emphasizing the role of sports media. This research was applied, qualitative, field-library and thematic analysis. The participants of research were professors and experts in sports management, media and sociology, and managers and activists in the field of sports media, 23 of whom were selected by a targeted and snowball method and considering theoretical saturation. The data collection tool was a semi-structured in-depth interview, and in order to analyze the data, thematic analysis method was used with Attride-Stirling (2001) approach. The results showed that with emphasis on the role of sports media, the effective components of championship sports on social unity include being a role model (power of influence, honoring the value and condemning the worthless and dependent), creating empathy (strengthening the national spirit, strengthening social cohesion, increasing national unity and strengthening national pride), inclusiveness (being visible and having a large audience), multidimensionality (physical dimension and spiritual-psychological dimension) and social factors (increasing vitality and reducing abnormality) and the effective components of social unity on championship sports including support (increasing support of fans, creating and supporting policies), acceptability (social acceptability and financial acceptability), contagiousness (contagion of unity from society to sports and a sense of responsibility) and management (how to hold competitions, sports equipment and facilities) championship and performance). Therefore, it is possible to achieve success in both aspects of championship sports and social unity by paying attention to the effective components in this interaction.
Sports Media
MAHBOUBEH Naghavi
Abstract
The present study aimed to investigate the role of mass media in the development of women's championship sports. The research employed an exploratory sequential mixed-methods design for data collection. The qualitative part of the research was conducted using the grounded theory method. The statistical ...
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The present study aimed to investigate the role of mass media in the development of women's championship sports. The research employed an exploratory sequential mixed-methods design for data collection. The qualitative part of the research was conducted using the grounded theory method. The statistical population in this section included media experts with university teaching experience or those engaged in sports and media, specialists in sports promotion through media, sports program producers, policymakers and sports consultants from the national broadcasting organization, and experts in women's sports. Participants were selected through non-probability sampling and the snowball technique. The sampling continued until theoretical saturation was reached, resulting in a sample of 19 participants. In the quantitative part, the research adopted a descriptive-survey design based on data collection method. The statistical sample in the quantitative section comprised 120 participants, including professional female athletes, coaches, sports managers, sports sociologists, and sports media experts. They were selected using a stratified random sampling method. The research tools included semi-structured interviews in the qualitative part and a researcher-developed questionnaire in the quantitative part. The face and content validity of the questionnaire were confirmed by university professors while its reliability was assessed using Cronbach's alpha coefficient, which turned out to be 0.844 (α = 0.844). In the qualitative part, the data were analyzed using open, axial, and selective coding methods. In the quantitative part, exploratory factor analysis followed by confirmatory factor analysis was employed to examine the structural model of the research variables and evaluate the research model.
Sports Media
Hamed Ebrahimi; Akbar Afarinesh Khaki; Fariba Mohamadiyan; Hassan Qasem Alipour
Abstract
The aim of this study was to present a sustainable social responsibility model for media activities of sports organizations. The research was qualitative with a thematic analysis approach. The statistical population included prominent experts in sports management specializing in sustainable management, ...
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The aim of this study was to present a sustainable social responsibility model for media activities of sports organizations. The research was qualitative with a thematic analysis approach. The statistical population included prominent experts in sports management specializing in sustainable management, media, and managers of sports organizations (19 participants). Purposeful sampling was used, and interviews were conducted until theoretical saturation was reached. The research instrument was exploratory (semi-structured) interviews. The validity of the instrument was assessed and confirmed based on sample credibility, expert opinions, and inter-rater agreement. The proposed method by Attride-Stirling (2001) was utilized for data analysis, and the Pro version of MaxQDA software was employed for analyzing the interviews. The findings revealed 4 overarching themes, 12 organizing themes, and 52 basic themes. Media play a significant role in promoting social responsibility through awareness strategies, leveraging digital platforms, and maintaining continuous engagement with audiences. Sports organizations also strengthen their social responsibility by supporting vulnerable groups and participating in social projects. Continuous evaluation of the impact of media and social actions through surveys and data analysis helps identify the strengths and weaknesses of current strategies.
Sports Media
Mohamad Rahbarinejad; Gholamreza Faraji; Saeed Ghorbani; Sepideh Qatnian
Abstract
The aim of this study was to develop a convergence model of sports media in support of sports diplomacy. The research was qualitative in nature, using thematic analysis. The statistical population included all experts in sports diplomacy, sports strategy, and sports media, consisting of managers, executives ...
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The aim of this study was to develop a convergence model of sports media in support of sports diplomacy. The research was qualitative in nature, using thematic analysis. The statistical population included all experts in sports diplomacy, sports strategy, and sports media, consisting of managers, executives of professional sports federations, and specialists in the sports industry and strategy across various medal-winning sports such as wrestling, weightlifting, track and field, basketball, football, and volleyball, as well as experts in the field of sports media (including media scholars and sports media elites), totaling 18 individuals. A purposive sampling method was used until theoretical saturation was achieved. The research tool was an exploratory (semi-structured) interview. The validity of the tool was assessed and confirmed based on sample credibility, expert opinion, and inter-rater agreement. For data analysis, the Attride-Stirling (2001) method was employed. The findings revealed 40 basic themes and seven organizing themes, including human resources, national convergence, laws and regulations, infrastructure facilities, media content, media activities of sports organizations, and macro-management actions, as key factors in the convergence model of sports media in support of sports diplomacy.
Sports Media
Maryam Jafari; Taybeh Sadat Zargar; Akbar Afarinesh Khaki; Reza Nikbakhsh
Abstract
The present study aimed to explore the future of elite athletes' lifestyles considering the expansion of social networks. The methodology used in this research was scenario-based planning, designed and implemented in eight steps. Data collection was qualitative, employing interviews, expert panels, ...
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The present study aimed to explore the future of elite athletes' lifestyles considering the expansion of social networks. The methodology used in this research was scenario-based planning, designed and implemented in eight steps. Data collection was qualitative, employing interviews, expert panels, and the Delphi survey method. A total of 20 participants, selected through the snowball sampling method, comprised individuals with specialized knowledge or practical experience relevant to the subject. Additionally, the research utilized MICMAC and Scenario Wizard software for data analysis. The findings of the study were presented in two sections. The first section involved the identification and categorization of key components, drivers, and relevant uncertainties. Five main drivers were identified: commercial and financial opportunities, culture and social responsibility, interaction with media and professionals, development of digital skills, and participation in social and cultural processes. The interrelations and impacts of these factors were analyzed comprehensively. The second section focused on identifying and describing plausible and coherent scenarios based on the identified drivers and uncertainties. Four potential scenarios were developed, with "Complete Development" and "Social and Commercial Recession" emerging as the most significant. Proposed strategies for improving the lifestyle of elite athletes include enhancing commercial opportunities, promoting social responsibility, improving media relations, developing digital skills, and increasing social participation. These findings can guide sports administrators and policymakers in designing effective programs to enhance the lifestyle of elite athletes in the era of social network expansion.
Sports Media
Moslem Salehian; Mohammad Salari Mohammadabad
Abstract
The aim of the present study is to investigate the role of media in the development of sports startups and its impact on the education system. This study was conducted with a qualitative approach and using the content analysis method, which was applied in terms of purpose and fieldwork in terms of data ...
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The aim of the present study is to investigate the role of media in the development of sports startups and its impact on the education system. This study was conducted with a qualitative approach and using the content analysis method, which was applied in terms of purpose and fieldwork in terms of data collection. The statistical population included experts, media managers, and founders of sports startups, school sports teachers, parents of students, and specialists and professors in the field of education. Purposive sampling was carried out and 22 participants participated in the study until theoretical saturation was reached. Data were collected through semi-structured interviews and document analysis. The validity and reliability of the data were confirmed and data analysis was conducted in three stages of open, axial, and selective coding. The results of the study showed that the media can play an important role in the development of sports startups through awareness-raising, advertising, interaction with users, attracting investment, and networking. Also, sports startups, using new technologies such as artificial intelligence, gamification, and educational applications, have a positive impact on improving students' sports skills, improving teachers' teaching methods, and increasing students' motivation and participation in sports activities. This research fills the gaps in the relevant literature and, as a comprehensive model, explains how the media and sports startups interact with the education system. The results can be a guide for policymakers, teachers, parents, and startup founders to develop sports programs and improve the quality of education.
Sports Media
Daryush Marefat
Abstract
The present research was conducted with the aim of modeling the impact of integrated marketing communications on the formation of a favorable image of volleyball clubs with the mediating role of social media. This study was of an applied, quantitative, field-library and correlational type. The statistical ...
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The present research was conducted with the aim of modeling the impact of integrated marketing communications on the formation of a favorable image of volleyball clubs with the mediating role of social media. This study was of an applied, quantitative, field-library and correlational type. The statistical population consisted of volleyball fans in Urmia city and according to the results of GPower software and simple random method, 194 people were selected as a statistical sample. The data collection tools were Lee and Park's Integrated Marketing Communications Questionnaire (2007), Jahanbani's social media (2018) and Orth and Green's Brand Image (2009). In order to analyze the data, in addition to descriptive analysis, structural equation modeling and Sobel test were used in SPSS version 23 and SMARTPLS version 3.1.1 software at a significance level of 0.05. The results showed that the research model has a good fit and that integrated marketing communications (p=0.001; t=9.695) and social media (p=0.001; t=5.466) have a positive and significant effect on the favorable image of volleyball clubs and integrated marketing communications also have a positive and significant effect on social media (p=0.001; t=610.25). The results of the study also showed that social media plays a mediating role in the effect of integrated marketing communications on the formation of the favorable image of volleyball clubs (p=0.001; z=9.560). Therefore, effective and continuous marketing communications with audiences and appropriate use of social media can lead to the formation of a favorable image of volleyball clubs in the minds of audiences and fans.
Sport Advertising
Amir Ahmadi; Akbar Afarinesh Khaki; Tayebeh Zargar; Hasan GhasemAlipour
Abstract
The purpose of this study is to identify and analyze strategies for enhancing the credibility of team sponsors, with a particular emphasis on media influence among fans of the Iranian Football Premier League, utilizing futures research. This research is applied and analytical-exploratory in nature. A ...
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The purpose of this study is to identify and analyze strategies for enhancing the credibility of team sponsors, with a particular emphasis on media influence among fans of the Iranian Football Premier League, utilizing futures research. This research is applied and analytical-exploratory in nature. A group of 20 selected professors knowledgeable about sports team sponsorship, along with selected managers from Premier League football teams, sponsors of these teams, and a few chosen fans, were identified as a standard sample for qualitative interviews. Subsequently, 15 individuals from this statistical community expressed their willingness to participate in a cross-sectional analysis. To analyze the data, a combination of expert panels and Mic Mac crossover effects were employed. The findings revealed that the most significant drivers for improving the credibility of team sponsors, as emphasized by the media among fans of the Iranian Football Premier League, are as follows: Publishing the level of commitment and dedication of the team sponsor to their obligations; Highlighting the achievements (successes) of the team sponsor in the media; Sharing future sponsorship plans for the team; Publishing team members' opinions regarding the sponsor; Showcasing the material and spiritual contributions of the sponsor to the team. It is recommended that managers of mass media and specialized media for Premier Football League clubs (including websites and social networks) reflect the achievements, honors, and programs of financial sponsors based on factual information. This approach can leverage the validation of players, coaching staff, and management to enhance credibility.
Sport Public Relations
Mohamad SediqPormand; Mina Hakakzadeh; Mohsen Manochehri Negad
Abstract
The aim of this research is to design a strategic decision-making model based on information and communication technology in the physical education department of the Ministry of Education. This research has a qualitative approach and uses content analysis and Glaserian approach as the research method. ...
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The aim of this research is to design a strategic decision-making model based on information and communication technology in the physical education department of the Ministry of Education. This research has a qualitative approach and uses content analysis and Glaserian approach as the research method. Data collection method includes studying theoretical foundations and conducting in-depth interviews with 15 senior managers of the Ministry of Education and faculty members in the field of sports management with a focus on planning, as well as individuals with executive experience in strategic planning of sports organizations. The validity and reliability of the obtained codes have been confirmed. For data analysis, the continuous comparative method was used in three stages of open coding, axial coding, and selective coding, utilizing MAXQDA 11 software. Data analysis indicated that 22 concepts and 4 categories (axial codes) are influential components in strategic decision-making based on information and communication technology in the physical education department of the Ministry of Education, including individual, facilities and infrastructure, and organizational factors.
mohammad zare abandansari; NASRIN AZIZIAN KOHAN; fatemeh rezapour
Abstract
The aim of the present study; Presenting new practical strategies for the profitability of Esteghlal & Persepolis football clubs by using the capacities of media & advertising revenues, commercial revenues & managerial revenues. The research method is qualitative & based on the Grounded ...
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The aim of the present study; Presenting new practical strategies for the profitability of Esteghlal & Persepolis football clubs by using the capacities of media & advertising revenues, commercial revenues & managerial revenues. The research method is qualitative & based on the Grounded Theory. The statistical population of the study was the faculty members of the universities in the Department of Sport Management & Business Management, sport marketing specialists, legal & economics experts. The statistical sample was purposefully selected for the interview & the interviews continued until theoretical saturation. Finally, 12 interviews were conducted. After conducting the interviews, the collected materials were carefully studied & the data obtained from its implementation was divided into three main steps of open, axial & selective coding. After step-by-step coding according to Glaser method, 74 Final code were obtained in 9 sub-categories & 3 main categories of media & advertising revenues, commercial revenues & managerial revenues as effective revenue generation strategies were applied to Esteghlal & Persepolis football clubs. Using the concepts obtained in this study, the financial deficits caused by the problems of media broadcasting rights, ticket sales & environmental advertising in the country can be compensated with other means of media communication, business revenues & management revenues & made money in the club.
sardar mohamadii; siavash khodaparast; vahid Bakhshalipour
Abstract
This study was conducted to investigate the relationship between job competence & cultural intelligence with effectiveness sports media employees in Guilan province. The research method is descriptive & is used as a specific purpose. The statistical population was 150 employees of sports media ...
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This study was conducted to investigate the relationship between job competence & cultural intelligence with effectiveness sports media employees in Guilan province. The research method is descriptive & is used as a specific purpose. The statistical population was 150 employees of sports media in Guilan province. Using Morgan table, 110 people were included in the final sample of the research & their data used other models using the standardization method of experimental construction criteria. Finding the research showed that the criteria of job competencies are 2.80, cultural intelligence 3.29 & effectiveness 3.61 budget & path coefficient between rumors & cultural intelligence with organizational effectiveness of 0.716, between job rumors & effectiveness of 0.623, between intelligence There is a cultural & effectiveness of 0.527 that your research showed that there is a significant relationship between variables & by increasing rumors & using more & more efficient cultural intelligence in the form of organizational procedures, you can increase the effectiveness of add.
hamed jafari; jafar barghi moghaddam; mahdi bashiri; mohammadrahim najafzadeh
Abstract
The present study aimed to explain the role of media in developing professional athletes’ personal brands. This research employed an exploratory sequential mixed methods design, done in two qualitative and quantitative stages. In the qualitative stage, a purposive sampling method was used for in-depth ...
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The present study aimed to explain the role of media in developing professional athletes’ personal brands. This research employed an exploratory sequential mixed methods design, done in two qualitative and quantitative stages. In the qualitative stage, a purposive sampling method was used for in-depth interviews; 24 in-depth semi-structured interviews were conducted with media professionals and sports marketers, professional athletes, and sports fans. The data were coded based on the thematic analysis. Two experts confirmed the coding validity by reviewing and controlling the accuracy of the extracted codes and re-coding the interviews. In the quantitative stage, 384 experts in media and sports marketing, professional athletes, and sports fans were selected as participants by stratified random method. To collect data, a researcher-made questionnaire was employed. Face and content validity of the questionnaire was confirmed by experts (10 people), with convergent validity via the extracted mean-variance (above 0.5), and divergent validity using the Fornell-Larker matrix. Cronbach's alpha and composite reliability were greater than 0.7. To test the hypotheses, Smart PLS 3 was employed. The qualitative section results show that the three main themes of illustration and creating a social base, advertising, validation, interaction, and communication, along with nine corresponding categories in media function in developing the personal brand of professional athletes were extracted and explained. The results also showed that the proposed model has a good fit and in analyzing the relationship between the main factors, media function (0.807) has a direct positive and significant effect on the development of the athletes’ personal brand and 0.8% explains its changes. Therefore, it seems that the media with different functions can provide an effective role in developing the personal brand of athletes and the loyalty of their fans.
Fahimeh Momenifar; Amin Raji; Jalal Yarahmadi
Abstract
The purpose of this study was to validate of media ethics indicators tool in the sports programs of the Islamic Republic of Iran Broadcasting. The statistical population of this study (350 people) was the sports management elite, including faculty members in the field of physical education majoring in ...
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The purpose of this study was to validate of media ethics indicators tool in the sports programs of the Islamic Republic of Iran Broadcasting. The statistical population of this study (350 people) was the sports management elite, including faculty members in the field of physical education majoring in sports management at the universities of the Ministry of Science, and the sampling was random and the number of samples (180 people) was determined based on Morgan table.The data are based on three questionnaires of honesty, fairness and responsibility and its validity is structurally confirmed and its reliability is confirmed based on Cronbach's alpha. The results showed that the variable of honesty on the media ethics of sports programs of Iran Broadcasting with an impact factor of 0.44 and a value of T=4.71, justice on the media ethics of sports programs with an impact factor of 0.13 and the value of T=2.84 and responsibility had an effect on the media ethics of sports programs with an impact factor of 0.91 and a value of T=7.65. Accordingly, the variable of responsibility on the media ethics of sports programs with an impact factor of 0.91 was the highest and the variable of justice on the media ethics of sports programs with an impact factor of 0.13 was the lowest.The results of the research indicate the internal validity and index of external tools of media ethics and its significant effect on the sports programs of the Radio and Television of the Islamic Republic of Iran
Parisa Jaferi; Rahim Ramzani Nejhad
Abstract
The purpose of the current research is to analyze quantitative content and the process of printed articles of media in sports in Iran's periodical journals. For this purpose, all of the printed articles in the periodical journals of sports management and institute for scientific information (Iran's academic ...
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The purpose of the current research is to analyze quantitative content and the process of printed articles of media in sports in Iran's periodical journals. For this purpose, all of the printed articles in the periodical journals of sports management and institute for scientific information (Iran's academic center for education) were reviewed and finally, 51 articles were published in the field of sports media. The tool used here was a coded checklist of article contents which was validated by sport management specialists and two coders were used to ensure its reliability. After the final agreement, they were analyzed using inferential and descriptive statistics (Chi-squared test). The findings showed that 2020 has the most articles published in this scope (37.25%), and most of the researches are done using a practical approach (82.35%). The research method of most of the articles was a survey and quantitative method (64.7%) and most of the researches is done using comparative statistical methods and T-test (16.66%). Most of the authors were among academic experts (21.5%) and television had the most frequency of research (31.37%). The results of the Chi-squared test showed that there is a significant difference between the number of published articles in the field of sports media based on the type of the media and the number of published articles in the field of sports media based on the data analysis methods which indicates the breadth of sports media in researches.
Masoumeh Kalateh Seifari; Masoume Mohammadi
Abstract
The aim of this study is to investigate the effect of Navad program on marketing mix in Iranian primary football league.This research is Exploratory and has a quality nature. In this study was used the Grounded Theory and Glazier approach. Documentary research population carried out in the field of research, ...
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The aim of this study is to investigate the effect of Navad program on marketing mix in Iranian primary football league.This research is Exploratory and has a quality nature. In this study was used the Grounded Theory and Glazier approach. Documentary research population carried out in the field of research, coaches players and referees of Iranian primary football league as well as university professors. sampling was done purposive and people were under semi-structured interviews. then the data from 14 interviews were analyzed with using the Grounded Theory. In the axial coding phase the codes from interviews were became into 129 distinct codes after the clearance. By reviewing and comparing these codes, it was found that all of the codes can be divided into 60 concepts and 5 main category: in the way that the nature of football has 17 concepts, the League's capabilities has 19 concepts, the National Media Capacities has 10 concepts, the category of Navad program has 3 concepts and the category of powerful executive of program has 8 concepts. In addition to 3 concepts were identified as concepts in the category of popularity and acceptance of Navad program. Furthermore 5 categories were identified in consequences section. Finally The results show the promotion of marketing of Iranian football. The suggested model of research showed that a successful football history program will lead to the increase of primary league audience and will have material and spiritual benefits and will be an important step towards professional of Iranian football clubs.