Document Type : Research Paper
Authors
1 Ph.D. student, Department of Sports Management,, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 Department of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract
The present study aimed to explore the future of elite athletes' lifestyles considering the expansion of social networks. The methodology used in this research was scenario-based planning, designed and implemented in eight steps. Data collection was qualitative, employing interviews, expert panels, and the Delphi survey method. A total of 20 participants, selected through the snowball sampling method, comprised individuals with specialized knowledge or practical experience relevant to the subject. Additionally, the research utilized MICMAC and Scenario Wizard software for data analysis. The findings of the study were presented in two sections. The first section involved the identification and categorization of key components, drivers, and relevant uncertainties. Five main drivers were identified: commercial and financial opportunities, culture and social responsibility, interaction with media and professionals, development of digital skills, and participation in social and cultural processes. The interrelations and impacts of these factors were analyzed comprehensively. The second section focused on identifying and describing plausible and coherent scenarios based on the identified drivers and uncertainties. Four potential scenarios were developed, with "Complete Development" and "Social and Commercial Recession" emerging as the most significant. Proposed strategies for improving the lifestyle of elite athletes include enhancing commercial opportunities, promoting social responsibility, improving media relations, developing digital skills, and increasing social participation. These findings can guide sports administrators and policymakers in designing effective programs to enhance the lifestyle of elite athletes in the era of social network expansion.
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