Document Type : Research Paper
Authors
1 Associate Prof. in University of Kurdistan.
2 Assistant Prof. in Affilication, Physical Education & Sport Science, Azad university of Lahijan.
3 Sama Technical & Vocational Training College, Islamic Azad University, Lahijan Branch, Siyahkal, Iran.
Abstract
This study was conducted to investigate the relationship between job competence & cultural intelligence with effectiveness sports media employees in Guilan province. The research method is descriptive & is used as a specific purpose. The statistical population was 150 employees of sports media in Guilan province. Using Morgan table, 110 people were included in the final sample of the research & their data used other models using the standardization method of experimental construction criteria. Finding the research showed that the criteria of job competencies are 2.80, cultural intelligence 3.29 & effectiveness 3.61 budget & path coefficient between rumors & cultural intelligence with organizational effectiveness of 0.716, between job rumors & effectiveness of 0.623, between intelligence There is a cultural & effectiveness of 0.527 that your research showed that there is a significant relationship between variables & by increasing rumors & using more & more efficient cultural intelligence in the form of organizational procedures, you can increase the effectiveness of add.
Keywords
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