Document Type : Research Paper
Authors
1 PhD student in sports management, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran
2 Assistant Professor of Sports Management Department, Quds Branch, Islamic Azad University, Quds city, Iran
3 Associate Professor, Department of Physical Education, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran
4 Assistant Professor, Sports Management Department, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran
Abstract
The aim of this study was to develop a convergence model of sports media in support of sports diplomacy. The research was qualitative in nature, using thematic analysis. The statistical population included all experts in sports diplomacy, sports strategy, and sports media, consisting of managers, executives of professional sports federations, and specialists in the sports industry and strategy across various medal-winning sports such as wrestling, weightlifting, track and field, basketball, football, and volleyball, as well as experts in the field of sports media (including media scholars and sports media elites), totaling 18 individuals. A purposive sampling method was used until theoretical saturation was achieved. The research tool was an exploratory (semi-structured) interview. The validity of the tool was assessed and confirmed based on sample credibility, expert opinion, and inter-rater agreement. For data analysis, the Attride-Stirling (2001) method was employed. The findings revealed 40 basic themes and seven organizing themes, including human resources, national convergence, laws and regulations, infrastructure facilities, media content, media activities of sports organizations, and macro-management actions, as key factors in the convergence model of sports media in support of sports diplomacy.
Keywords
Main Subjects
)