Mehri Tabrizi Yeganeh; Mina Hakakzadeh; Mohsen Manoochehri Nejad
Abstract
The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants ...
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The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants included university professors and managers of sports tourism (23 people). The sampling method was purposeful. Data were analyzed using continuous comparison method using MaxiCode Pro software. The results of content analysis showed that there are 4 organizing themes (motivational, educational, information and cultural) and 22 basic themes as dimensions of the role of media in investing and financing in the sports tourism industry. Also, by examining the frequencies of each of the organizing themes, it was found that the motivational and informational organizing theme is more frequent than the other themes. Given the prominent role of various media on the development of investment and financing in the sports tourism industry, solving its challenges should be one of the main goals of sports media development programs, which is recommended by the media. Benefit from the results of the present study.
Maryam Sadat MahdiEslam; AliMohamad Safaniya; Mohsen Bagherian Farah Abadi; Seyed SalahoAldin Naghshbandi
Abstract
The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, ...
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The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, managers, specialists, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (16 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, 5 main categories, which are actually the core codes, and 21 (open) conceptual codes were identified. These categories include education, pathology, information, ticket sales and advertising. In the selective coding, according to the results of the analysis of the conducted interviews and the study of the theoretical foundations in the field of the current research, it can be said that educational factors have an effect on information, pathology, ticket sales and advertising and information factors and advertising affects ticket sales.
AbdoalMajid DoorAndish; Seyd Mohamad Ali Mirhoseini; Ahmad Torkfar; Alireza Elahi
Abstract
The present research was carried out with the aim of designing a model of the role of the media in guerrilla marketing of sports products (goods and services) with a combined approach. In terms of practical purpose, the present research was a combination of sequential exploratory type and survey collection ...
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The present research was carried out with the aim of designing a model of the role of the media in guerrilla marketing of sports products (goods and services) with a combined approach. In terms of practical purpose, the present research was a combination of sequential exploratory type and survey collection method. The statistical population in the qualitative part included professors, researchers, producers and activists in the field of advertising (22 people) and in the quantitative part it included academic professors and production managers and sports stores (198 people). To collect information in the quantitative part of the researcher-made questionnaire taken from the qualitative part, it was divided into two parts: demographic characteristics and questions. This questionnaire contains 29 items and in the form of 8 main components in the form of five Likert options (completely agree, 5 points to completely disagree, 1 point). Structural equation method using Smart-PLS software was used to analyze the model. The results of the analysis of the interviews showed that 29 conceptual codes, 8 categories (core codes) of advertising, grounding, human resources, economic, nature, beauty, effects and benefits, including the roles of the media in guerrilla marketing of sports products. To be the results of the quantitative part also confirmed the results of the qualitative part.
Sports Media
Shirin Mohamadi; Hossein Eydi
Abstract
The purpose of this research was to design an interpretive structural model of strategies to reduce organizational numbness of physical education teachers with an emphasis on media. The current research is a mixed (qualitative and quantitative) type of research. In the first phase, a qualitative research ...
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The purpose of this research was to design an interpretive structural model of strategies to reduce organizational numbness of physical education teachers with an emphasis on media. The current research is a mixed (qualitative and quantitative) type of research. In the first phase, a qualitative research method was conducted using thematic analysis, and in the second phase, a quantitative method was conducted based on interpretive structural modeling. The statistical population in both qualitative and quantitative sections, due to the expert-centeredness of the interpretive structural modeling approach, formed experts who included prominent professors in the field of sports management specializing in the field of education, as well as elite sports teachers of the country.. Sampling method in the quantitative part, due to the expert-centeredness of the interpretive structural modeling approach, the experts were in the qualitative part (N=15). The measurement tool was a semi-structured interview in the qualitative part and a questionnaire in the quantitative part. Validity and reliability of the data were confirmed. Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM) (Excel software) were used for data analysis. 5 main themes of strategies to reduce organizational numbness of physical education teachers have been identified with an emphasis on the media. Education and communication channel are in the independent cluster, that is, it has a great influence on other factors and other factors have little influence on it. Awareness, follow-up and reporting are in the dependent cluster,
Masood Solgi; Nazanini Rasekh; Kayvan Shabanimoghadam
Abstract
The aim of this study was to investigate the factors affecting the entrepreneurial development of sports organizations using media capacities. The present study was one of the mixed (qualitative-quantitative) exploratory studies that was conducted in the field. The statistical population in the qualitative ...
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The aim of this study was to investigate the factors affecting the entrepreneurial development of sports organizations using media capacities. The present study was one of the mixed (qualitative-quantitative) exploratory studies that was conducted in the field. The statistical population in the qualitative section included experts aware of the research topic. Also, the statistical population of the study in a small part included all sports entrepreneurs in Hamadan province. Data collection tools in the present study included a semi-structured interview and a researcher-made questionnaire. The face validity of this questionnaire was examined using the opinions of several experts. Also, the construct validity of this questionnaire was examined using factor analysis. Finally, the reliability of this questionnaire was performed using Cronbach's alpha calculation method (α = 0.85). The data analysis method of the present study was coding in the qualitative section and using the method of structural equations in the quantitative section. The whole process of data analysis was performed in SPSS and PLS software. The results of the qualitative section showed that a total of 24 sub-items were classified into 4 categories of educational, content, human and managerial factors. Paying attention to these factors can lead to the development of entrepreneurship in sports organizations.
merebrahim hoseini; Fatemeh Abdavi; seyed amin dehghan banadaki
Abstract
The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present ...
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The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present study included faculty members in the field of sports management, Deputy Minister of Foreign Affairs, Strategic Management and Decision Making, and senior managers of sports federations, editors and journalists who had extensive international and managerial experience in sports diplomacy, 25 of whom They were selected by snowball sampling. The research tool was a semi-structured interview that continued until the stage of theoretical saturation. Acceptability, transferability and verification methods were used for validity and reliability of the research. The method of data collection is library resources, field observation, audio media and semi-structured interviews with 25 elites aware of the subject matter. The validity of this study was reviewed and confirmed by experts and the reliability of the study was 89%. Data analysis was performed in three stages of open, axial and selective coding. Based on the identified open codes, pivotal codes were formed and a theoretical model was developed with the help of selective coding, then the paradigm model was approved by experts and the codes, concepts and categories identified in future planning in promoting sports diplomacy. ; Therefore, the media played an important role in promoting the country's sports diplomacy and improved the international arena
Sports Media
Sara Keshkar
Abstract
Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison ...
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Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's
Sports Media
MAHBOUBEH Naghavi; Amir reza khadem
Abstract
The purpose of the research was to investigate the role of sports media content in increasing the audience of women's sports events in the national media, with the approach of data-foundation theory. The present research method was qualitative and exploratory. The statistical population of this ...
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The purpose of the research was to investigate the role of sports media content in increasing the audience of women's sports events in the national media, with the approach of data-foundation theory. The present research method was qualitative and exploratory. The statistical population of this research includes; Media specialists have a university teaching experience or sports and media activists, sports promotion specialists in the media and are familiar with it, sports experts and officials, sports program makers, policy makers and sports consultants of the Broadcasting Organization. Sampling was by non-probability method, with purposeful selection and snowball method. The number of samples in this research was 19 people. The measurement tool was a semi-structured interview. The data were analyzed based on three stages of open, central and selective coding by MAXQDA software. Based on data analysis, 202 primary concepts (open codes), 28 central codes and 5 selective codes were identified. According to the research results; Since the existence of national media depends on the audience. It is necessary for the national media to respond to the needs of the audience by using the process and tools in today's complex environment. and have the ability to respond to changes and be flexible in the face of extensive and rapid changes, and by taking advantage of these processes, it will be placed in the field of women's sports in the path of re-creation and attraction of the audience.
Afsaneh Zare; Mina Hakakzadeh; Seyed Jalil Miryosefi
Abstract
The purpose of this study was to design a paradigm model of media performance management of the Student Sports Federation of the country, the method of consecutive exploratory (qualitative-quantitative) exploratory research. Participants in the quality department include professors of sports management ...
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The purpose of this study was to design a paradigm model of media performance management of the Student Sports Federation of the country, the method of consecutive exploratory (qualitative-quantitative) exploratory research. Participants in the quality department include professors of sports management (who have done at least one study in the field of performance management), directors of associations and provincial boards, and members of the Student Sports Federation. These people were purposefully selected for qualitative interviews on the subject of research (20 interviews with 20 people and continued to the point of theoretical saturation) and in the second part (quantitative) after collecting information from qualitative research, action was taken. A questionnaire was made and this questionnaire was distributed among the sample of the quality section (in full) (75 people). Statistical sample was the maximum number of samples according to Morgan table (63 people) and random sampling method was available. Structural equation method using Smart-PLS software was used to analyze the model. In the qualitative part of the research, it was found that the categories were identified in the form of 41 concept codes and were placed in the heart of the six dimensions of the paradigm model. In the quantitative part, it was found that all 6 main components of the research have a good fit. The directors of the Student Sports Federation of the country are suggested to use the strategies obtained in this research in order to improve the management of media performance in this organization.
Amar Torabi; Shahram Alam; Mohammad Sajadian; Amir Nadri
Abstract
The present study was designed and conducted with the aim of identifying the performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. The present research method was mixed which was done qualitatively and quantitatively. The qualitative method used ...
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The present study was designed and conducted with the aim of identifying the performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. The present research method was mixed which was done qualitatively and quantitatively. The qualitative method used in the present study was theme analysis. The statistical population in the qualitative section included experts aware of the field of research who, after identifying these individuals as purposeful sampling; to reach theoretical saturation; Sampling was performed. Finally, 13 people were identified as samples in the quality section. The statistical sample in the quantitative part including the statistical population of this research consisted of all managers, trustees and physical training experts of the Armed Forces in 1400 with 2500 people. Data collection tools in the present study included a semi-structured interview in the qualitative section and a researcher-made questionnaire in the quantitative section. In order to analyze the research data in the qualitative section, theme analysis was used to codify the research interviews. Also, in a small part, the method of structural equations was used. After coding, 36 initial codes were extracted. The results showed that a total of 4 themes including individual, managerial, skill and organizational indicators were identified as performance indicators of physical education managers of the Armed Forces in terms of media literacy in sports. Paying attention to these indicators can lead to improving the performance of managers regarding media literacy in sports
Mohamad SediqPormand; Mina Hakakzadeh; Mohsen Manochehri Negad
Abstract
The purpose of this study is to design a strategic decision-making model based on information and communication technology in the Deputy of Physical Education. This research has a qualitative approach and the content analysis method and Glaser approach have been used as the research method. Method of ...
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The purpose of this study is to design a strategic decision-making model based on information and communication technology in the Deputy of Physical Education. This research has a qualitative approach and the content analysis method and Glaser approach have been used as the research method. Method of data collection, study of theoretical foundations and in-depth and open interviews with 15 people including senior managers of the Ministry of Education and faculty members in the field of sports management planning orientation and all people with executive experience in the discussion of strategic planning is sports organizations. The validity and reliability of the obtained codes were confirmed. For data analysis, continuous comparison method was used during three stages of open, axial and selective coding using MaxiCode software of Pro version. Data analysis showed that 22 concepts and 4 categories (core code), from the components affecting strategic decision-making based on information and communication technology in the Deputy of Physical Education, individual factors, facilities and infrastructure and is organizational.
Reza Ebrahimi; Saeid Ghorbani; MohamadAli Nodehi; Mojtaba Ahmadi; Zahra Chahar Baghi
Abstract
The present study was designed and conducted to develop a model of the role of mass media on the development of moral literacy among professional football players in Iran. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based ...
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The present study was designed and conducted to develop a model of the role of mass media on the development of moral literacy among professional football players in Iran. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based on the research approach. The statistical population of the present study in the qualitative part included experts and professors in the field of sports management who had the necessary experience and knowledge about the subject of research and in the quantitative part of the research includes all male football players present in the top leagues and the Azadegan League. Each professional sports team at this level (16 teams in the Professional League and 18 teams in the Free League) has 18 players, of which a total of 612 players were selected as community. The tools of the present study included semi-structured interviews and a questionnaire (21 items and 4 components in Likert type). Open, axial and selective coding was used to examine the data of the qualitative part and structural equation modeling method was used in the quantitative part. The whole process of data analysis was performed in SPSS software version 24 and Smart PLS version 2. The results of the present study showed that various types of mass media affect the moral literacy of professional athletes. .
mohammad zare abandansari; NASRIN AZIZIAN KOHAN; fatemeh rezapour
Abstract
The aim of the present study; Presenting new practical strategies for the profitability of Esteghlal & Persepolis football clubs by using the capacities of media & advertising revenues, commercial revenues & managerial revenues. The research method is qualitative & based on the Grounded ...
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The aim of the present study; Presenting new practical strategies for the profitability of Esteghlal & Persepolis football clubs by using the capacities of media & advertising revenues, commercial revenues & managerial revenues. The research method is qualitative & based on the Grounded Theory. The statistical population of the study was the faculty members of the universities in the Department of Sport Management & Business Management, sport marketing specialists, legal & economics experts. The statistical sample was purposefully selected for the interview & the interviews continued until theoretical saturation. Finally, 12 interviews were conducted. After conducting the interviews, the collected materials were carefully studied & the data obtained from its implementation was divided into three main steps of open, axial & selective coding. After step-by-step coding according to Glaser method, 74 Final code were obtained in 9 sub-categories & 3 main categories of media & advertising revenues, commercial revenues & managerial revenues as effective revenue generation strategies were applied to Esteghlal & Persepolis football clubs. Using the concepts obtained in this study, the financial deficits caused by the problems of media broadcasting rights, ticket sales & environmental advertising in the country can be compensated with other means of media communication, business revenues & management revenues & made money in the club.
sardar mohamadii; siavash khodaparast; vahid Bakhshalipour
Abstract
This study was conducted to investigate the relationship between job competence & cultural intelligence with effectiveness sports media employees in Guilan province. The research method is descriptive & is used as a specific purpose. The statistical population was 150 employees of sports media ...
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This study was conducted to investigate the relationship between job competence & cultural intelligence with effectiveness sports media employees in Guilan province. The research method is descriptive & is used as a specific purpose. The statistical population was 150 employees of sports media in Guilan province. Using Morgan table, 110 people were included in the final sample of the research & their data used other models using the standardization method of experimental construction criteria. Finding the research showed that the criteria of job competencies are 2.80, cultural intelligence 3.29 & effectiveness 3.61 budget & path coefficient between rumors & cultural intelligence with organizational effectiveness of 0.716, between job rumors & effectiveness of 0.623, between intelligence There is a cultural & effectiveness of 0.527 that your research showed that there is a significant relationship between variables & by increasing rumors & using more & more efficient cultural intelligence in the form of organizational procedures, you can increase the effectiveness of add.
hamed jafari; jafar barghi moghaddam; mahdi bashiri; mohammadrahim najafzadeh
Abstract
The present study aimed to explain the role of media in developing professional athletes’ personal brands. This research employed an exploratory sequential mixed methods design, done in two qualitative and quantitative stages. In the qualitative stage, a purposive sampling method was used for in-depth ...
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The present study aimed to explain the role of media in developing professional athletes’ personal brands. This research employed an exploratory sequential mixed methods design, done in two qualitative and quantitative stages. In the qualitative stage, a purposive sampling method was used for in-depth interviews; 24 in-depth semi-structured interviews were conducted with media professionals and sports marketers, professional athletes, and sports fans. The data were coded based on the thematic analysis. Two experts confirmed the coding validity by reviewing and controlling the accuracy of the extracted codes and re-coding the interviews. In the quantitative stage, 384 experts in media and sports marketing, professional athletes, and sports fans were selected as participants by stratified random method. To collect data, a researcher-made questionnaire was employed. Face and content validity of the questionnaire was confirmed by experts (10 people), with convergent validity via the extracted mean-variance (above 0.5), and divergent validity using the Fornell-Larker matrix. Cronbach's alpha and composite reliability were greater than 0.7. To test the hypotheses, Smart PLS 3 was employed. The qualitative section results show that the three main themes of illustration and creating a social base, advertising, validation, interaction, and communication, along with nine corresponding categories in media function in developing the personal brand of professional athletes were extracted and explained. The results also showed that the proposed model has a good fit and in analyzing the relationship between the main factors, media function (0.807) has a direct positive and significant effect on the development of the athletes’ personal brand and 0.8% explains its changes. Therefore, it seems that the media with different functions can provide an effective role in developing the personal brand of athletes and the loyalty of their fans.
Fahimeh Momenifar; Amin Raji; Jalal Yarahmadi
Abstract
The purpose of this study was to validate of media ethics indicators tool in the sports programs of the Islamic Republic of Iran Broadcasting. The statistical population of this study (350 people) was the sports management elite, including faculty members in the field of physical education majoring in ...
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The purpose of this study was to validate of media ethics indicators tool in the sports programs of the Islamic Republic of Iran Broadcasting. The statistical population of this study (350 people) was the sports management elite, including faculty members in the field of physical education majoring in sports management at the universities of the Ministry of Science, and the sampling was random and the number of samples (180 people) was determined based on Morgan table.The data are based on three questionnaires of honesty, fairness and responsibility and its validity is structurally confirmed and its reliability is confirmed based on Cronbach's alpha. The results showed that the variable of honesty on the media ethics of sports programs of Iran Broadcasting with an impact factor of 0.44 and a value of T=4.71, justice on the media ethics of sports programs with an impact factor of 0.13 and the value of T=2.84 and responsibility had an effect on the media ethics of sports programs with an impact factor of 0.91 and a value of T=7.65. Accordingly, the variable of responsibility on the media ethics of sports programs with an impact factor of 0.91 was the highest and the variable of justice on the media ethics of sports programs with an impact factor of 0.13 was the lowest.The results of the research indicate the internal validity and index of external tools of media ethics and its significant effect on the sports programs of the Radio and Television of the Islamic Republic of Iran
Parisa Jaferi; Rahim Ramzani Nejhad
Abstract
The purpose of the current research is to analyze quantitative content and the process of printed articles of media in sports in Iran's periodical journals. For this purpose, all of the printed articles in the periodical journals of sports management and institute for scientific information (Iran's academic ...
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The purpose of the current research is to analyze quantitative content and the process of printed articles of media in sports in Iran's periodical journals. For this purpose, all of the printed articles in the periodical journals of sports management and institute for scientific information (Iran's academic center for education) were reviewed and finally, 51 articles were published in the field of sports media. The tool used here was a coded checklist of article contents which was validated by sport management specialists and two coders were used to ensure its reliability. After the final agreement, they were analyzed using inferential and descriptive statistics (Chi-squared test). The findings showed that 2020 has the most articles published in this scope (37.25%), and most of the researches are done using a practical approach (82.35%). The research method of most of the articles was a survey and quantitative method (64.7%) and most of the researches is done using comparative statistical methods and T-test (16.66%). Most of the authors were among academic experts (21.5%) and television had the most frequency of research (31.37%). The results of the Chi-squared test showed that there is a significant difference between the number of published articles in the field of sports media based on the type of the media and the number of published articles in the field of sports media based on the data analysis methods which indicates the breadth of sports media in researches.
Masoumeh Kalateh Seifari; Masoume Mohammadi
Abstract
The aim of this study is to investigate the effect of Navad program on marketing mix in Iranian primary football league.This research is Exploratory and has a quality nature. In this study was used the Grounded Theory and Glazier approach. Documentary research population carried out in the field of research, ...
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The aim of this study is to investigate the effect of Navad program on marketing mix in Iranian primary football league.This research is Exploratory and has a quality nature. In this study was used the Grounded Theory and Glazier approach. Documentary research population carried out in the field of research, coaches players and referees of Iranian primary football league as well as university professors. sampling was done purposive and people were under semi-structured interviews. then the data from 14 interviews were analyzed with using the Grounded Theory. In the axial coding phase the codes from interviews were became into 129 distinct codes after the clearance. By reviewing and comparing these codes, it was found that all of the codes can be divided into 60 concepts and 5 main category: in the way that the nature of football has 17 concepts, the League's capabilities has 19 concepts, the National Media Capacities has 10 concepts, the category of Navad program has 3 concepts and the category of powerful executive of program has 8 concepts. In addition to 3 concepts were identified as concepts in the category of popularity and acceptance of Navad program. Furthermore 5 categories were identified in consequences section. Finally The results show the promotion of marketing of Iranian football. The suggested model of research showed that a successful football history program will lead to the increase of primary league audience and will have material and spiritual benefits and will be an important step towards professional of Iranian football clubs.
Rasool Norouzi Seyed Hossini
Abstract
Sport as a social phenomenon, influences different stakeholders. therefore It will experience problems and crises in this process. The aim of this study is Understanding Lived Experience of Sports Public Relations Managers from Media Crisis. Research was carried out by qualitative method and through ...
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Sport as a social phenomenon, influences different stakeholders. therefore It will experience problems and crises in this process. The aim of this study is Understanding Lived Experience of Sports Public Relations Managers from Media Crisis. Research was carried out by qualitative method and through phenomenological approach. The 16 participants were selected from the purposeful sampling. Through deep and phenomenological interviews, data were collected. data were analyzed by using the seven – step Diekelman`s (1989) approach. According to the data analysis, five categories of meanings were identified about the media crisis. They are: Reducing the prestige and reputation of organization, Lack of prospecting and transparency, deliberative and actively responding to crisis, evaluating on time and selection of best practices, Information ambiguity and confusing of interests of the stakeholders. These concepts of experienced in the life-world of sport relations managers are Constitutions of their social action. In case of proper analysis and application, they can be helpful in better managing sport media crises.
Sara Keshkar
Abstract
The media play an important role in creating identity for sports and promoting them in society. The purpose of this study was to identify the performance of the media in reflecting the identity of sports and encouraging society to participate in them. Exploratory mixed research method included qualitative ...
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The media play an important role in creating identity for sports and promoting them in society. The purpose of this study was to identify the performance of the media in reflecting the identity of sports and encouraging society to participate in them. Exploratory mixed research method included qualitative method using nominal interview and questionnaire survey method were used in the research. The participants in the qualitative section consisted of 27 professionals and athletes who were purposefully selected and the population in the survey consisted of athletes who were members of national teams or those who were invited to national team camps, and also coaches and veterans of 13 sports. The research tools in the qualitative section were pen and paper, audio recording and semi-structured questions, and in the quantitative part was a researcher-made questionnaire. The results showed that the role of media was identified with two categories of identity creation, including sub-categories of cultural development and sports management methods, as well as promotion with sub-categories of marketing and public participation. Also Findings showed that the most media focus in most sports was on introducing sports heroes as role model, and in martial arts, more attention was paid to cultural categories than other issues. It is suggested that the media pay attention to cultural values in introducing sports so that sports can be used as a cultural tool to guide and attract young people to sports.
Amin Khatibi; Maryam Imanian
Abstract
In live broadcasts of sporting events, the reporter plays an important role in attracting the audience and shaping the public opinion of society. In this research all the expressions and topics posed by the reporter in the world Greco-Roman wrestling clubs cup in 2016 were analyzed, which including 470 ...
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In live broadcasts of sporting events, the reporter plays an important role in attracting the audience and shaping the public opinion of society. In this research all the expressions and topics posed by the reporter in the world Greco-Roman wrestling clubs cup in 2016 were analyzed, which including 470 minutes of visual report. 360 minutes from this time as the sample was randomly selected. The research instrument was coding form whose validity was confirmed by 12 experts of sport and media. The objectivity and reliability coefficient were measured according Scott's formula for mentioned subjects (82%), mentioned person (86%) and reporter's oriention (84%). The results showed that wrestlers and refrees were two groups which referred them more than the other groups, Considering the first role of the two groups in the field of racing was natural. Providing useful information from wrestling and wrestlers and presenting informations from past, present and future about the local and foreign sports, are the viewer's expectaions from the reporter. Therefore, according to the important role of sport reporters, it is suggested that by studying and getting more information, try to improve their reports.
Masomeh Babaei Mobarake; Mehdi Kohandel; Abas khodayari; Mahvash Noorbakhash; Ali Zarei
Abstract
The purpose of this study is to examine the relationship be-tween the motivation of sports program viewers through digital devices. After identifying the motivating variables of the sports programs viewers, nine hidden motive variables were investi-gated. To analyze the data, and to identify and extracting ...
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The purpose of this study is to examine the relationship be-tween the motivation of sports program viewers through digital devices. After identifying the motivating variables of the sports programs viewers, nine hidden motive variables were investi-gated. To analyze the data, and to identify and extracting Scales and items, orthogonal rotational exploratory analysis method was used using SPSS statistical software (SPSS software) at a significant level of 0.05 and two-way. The statistical popula-tion of this research is all students of Payame Noor University of Tehran, with a total number of 22,000. The statistical sample was determined based on the exploratory factor analysis (525 people) and classified by stratified random sampling method. Face and content validity were confirmed by experts, and con-struct validity were confimed using exploratory factor analysis. For data analysis, structural equation modeling (partial least squares method) was used by Smart PLS software. The results of the structural equation model showed that the motivations of viewers of sports programs through digital devices are as fol-low: pleasure (0/834), recreation and entertainment (0/815), sports information (0/804), sport information learning (0/666), and Composition (0/665), social interactions (0/560), rest (0/528) and emancipation and escape (0/108). Also, the good-ness of fit (GOF) was reported 0/693 and accordingly the model is fitted as a strong model.
Hossein Eydi; Amin Reza Bakhshi Chenari; Masoumeh Fadaeii deh cheshmeh
Abstract
Women have long been faced with many social problems such as: lack of opportunity for exercise Or prohibitions to address it on the result , Cultural myths in society, media bias in coverage of women's sports , Sponsors reluctance of women's sport and etc. Also, given the importance of exercise for women ...
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Women have long been faced with many social problems such as: lack of opportunity for exercise Or prohibitions to address it on the result , Cultural myths in society, media bias in coverage of women's sports , Sponsors reluctance of women's sport and etc. Also, given the importance of exercise for women of different aspects of physical, mental, social and political development and underdevelopment in the exercise of this important class of , This study reports the views of Iranian women,S attitudes Muslim women,S participate in the Olympics and the world . In this study, the research method research approach of focus group interview tool that has been done in the field. The sample of eight female undergraduate and graduate students of Physical Education , Razi University who were selected by simple random sampling. The results showed that the presence of Iranian women athletes in the women's tournament . Particularly in international and Olympic pride and joy and they will not be lost in the championship to cause discouragement and sadness . The results showed that the presence of women in tournaments somehow promote women's sport in the country, thus promoting the sport of women.
Bahram Yousefi; Ali Naseri
Abstract
The purpose of this study is to analyze the sport corruption in Iran during the period 2007-2017. In this study, documentary method has been used with content-analysis approach. The analysis unit was the official national media reports that were searched for by the key word «sport corruption Based ...
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The purpose of this study is to analyze the sport corruption in Iran during the period 2007-2017. In this study, documentary method has been used with content-analysis approach. The analysis unit was the official national media reports that were searched for by the key word «sport corruption Based on the TASP model, corrupt activities were investigated in four levels. The first level includes a variety of corruptions, of which 12 were identified, and doping with 34% was the highest among them. The second level, is the activity level, that shows the people involved in corruption. The results at the third or sector level showed that 24 different sports were directly affected by corruption, of which soccer with 933 media reports had the most frequently reported corrupt activities in media. And at the fourth level, the Premier League, the Grassroots, the first league, the youth, and the second and third leagues, had the highest rates of conflict with corruption, respectively. A ten-year review of the country's media has shown that corruption has been rising rapidly in recent years in an unprecedented way. The real battle with this phenomenon is realized through the reflection of news and information in a professional and dispassionately manner. The media, with reporting and disclosure, have such a capacity that they can make the atmosphere insecure for offenders and destroy many of the impure fields in the country's sport.
Mahdi sabokro; Hooshmand Bagheri GharaBolagh; Fatemeh Mohammadi
Abstract
Toxic leadership refers to leadership behavior that results in negative outcomes or consequences and also it can lead to a reduction in the efficiency of the personnel of the organizations. In addition, this concept leads to an increase in absenteeism, an increase in personnel transfers, and poor performance ...
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Toxic leadership refers to leadership behavior that results in negative outcomes or consequences and also it can lead to a reduction in the efficiency of the personnel of the organizations. In addition, this concept leads to an increase in absenteeism, an increase in personnel transfers, and poor performance of group thinking. The aim of this research was to analyze the antecedents of toxic leadership behavior of Staff of Sports Media and its effect on the job satisfaction with mediation role of unit civility. This is an applied and descriptive study and has been performed by survey method. Sample of this study consisted of all the employees of the sports administrations in Semnan. For this purpose, a sample of 134 individuals was randomly selected. Structural equations modeling was used to analyze research data with Smart-PLS software. Findings of the research showed that egocentrism, negative mood and instability and uncertainty have a positive and significant relationship with toxic leadership. However, no positive and significant relationship was found between autocratically management behavior and toxic leadership. Also, toxic leadership has a significant relationship with unit civility. Finally; there was a significant relationship between unit civility and job satisfaction.