Hossein Eydi; Amin Reza Bakhshi Chenari; Masoumeh Fadaeii deh cheshmeh
Abstract
Women have long been faced with many social problems such as: lack of opportunity for exercise Or prohibitions to address it on the result , Cultural myths in society, media bias in coverage of women's sports , Sponsors reluctance of women's sport and etc. Also, given the importance of exercise for women ...
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Women have long been faced with many social problems such as: lack of opportunity for exercise Or prohibitions to address it on the result , Cultural myths in society, media bias in coverage of women's sports , Sponsors reluctance of women's sport and etc. Also, given the importance of exercise for women of different aspects of physical, mental, social and political development and underdevelopment in the exercise of this important class of , This study reports the views of Iranian women,S attitudes Muslim women,S participate in the Olympics and the world . In this study, the research method research approach of focus group interview tool that has been done in the field. The sample of eight female undergraduate and graduate students of Physical Education , Razi University who were selected by simple random sampling. The results showed that the presence of Iranian women athletes in the women's tournament . Particularly in international and Olympic pride and joy and they will not be lost in the championship to cause discouragement and sadness . The results showed that the presence of women in tournaments somehow promote women's sport in the country, thus promoting the sport of women.
Hossein Eidi; Homayoun Abbasi; Samaneh Almasi
Abstract
This study aims to investigate the mediator role of attachment to place in relation between place satisfaction and behavioral intentions (Case study: sports spectators of volleyball nations league . The sample is 367 sports spectators from the Volleyball League in 1397. The tools are standard questionnaires ...
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This study aims to investigate the mediator role of attachment to place in relation between place satisfaction and behavioral intentions (Case study: sports spectators of volleyball nations league . The sample is 367 sports spectators from the Volleyball League in 1397. The tools are standard questionnaires of attachment to place, place satisfaction and behavorial intentions. The research hypotheses were analyzed using SPSS21 and Smart PLS3. 2. 6 software. The results of the research showed that (1) the satisfaction of the place has a direct and positive effect on the behavioral goals of the spectators; (2) the satisfaction of the place has a direct and positive effect on attachment to the place; (3) attachment to the place has a direct and positive impact on spectators and finally (4) the indirect effect of satisfaction of the place on behavioral intentions through attachment to the place is positive and significant. Therefore, it is suggested to officials and sports administrators of holding sport competitions and events to facilitate the attendance of youth in sport venues considering place attachment and revenue making for sport venues by providing suitable conditions and good facilities as well as calm situation.
Volume 4, Issue 1 , December 2016, , Pages 11-20
Abstract
Nowadays, using of sports stars in marketing and advertising of goods is located in strategic marketing programs in many clubs in the world. Sports stars as reference groups according to their specific and unique capabilities could encourage consumers to use the product to be produced. The aim of this ...
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Nowadays, using of sports stars in marketing and advertising of goods is located in strategic marketing programs in many clubs in the world. Sports stars as reference groups according to their specific and unique capabilities could encourage consumers to use the product to be produced. The aim of this study was to investigative the factors of the brand athletic which are effective. The study population included all experts and elite sport management. For this purpose, using snowball sampling 200 individuals participated in this study. Questionnaire was used for research, have ten subscales. Descriptive (frequency, mean and frequency tables) and inferential statistics (Cronbach's alpha, factor analysis and Frydmdn test) were used to analyze the data. The findings showed that exercise expertise is the most important factors in athletes. Other dimensions were as competitive style, sporting character, competitiveness, physical attractiveness, symbols, fitness, and lifestyle and role models .So marketers and brand managers to develop specialist athletes playing sports can benefit athletes and the success of advertising.
saeed khanmoradi; Hossein Eydi; Akram GhobadiYeganeh
Volume 3, Issue 1 , December 2015, , Pages 41-51
Abstract
The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German ...
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The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German Bundesliga (18 teams) and UK Premier League (20 teams) in the 2015-2014 season. The sample was equal to society and include 54web site. The research tools was a check list developed by researcher that sports management experts had confirmed its validity and reliability were achieved through editors reliability. For data analysis, descriptive statistics (percentage, average, standard deviation) and inferential statistics (k-s, Spearman correlation coefficient and Friedman test) were used. The results show that Iranian club's web site compared with clubs in Germany and Britain had lowest average in online services (9/37) and web marketing (1/43). The most important strengths and weaknesses of the Iran Premier League became clear in this regard. Also, Malavan club had highest ratings average in providing online services (11/40) and Tractor club had the highest ratings average in web marketing (11/67). Also, there was a significant relationship between online services and web-based marketing in the UK Premier League. Conclude that Iranian soccer clubs must make more effort in online marketing and services to reduce the gap between themselves and European countries.
Volume 2, Issue 4 , September 2015, , Pages 10-20
Abstract
The purpose of this study was to investigate the structural barriers to implementation of exploration inventory management information systems in offices, sports and youth. The research is descriptive and exploratory study. The information in this study of 156 senior and middle managers and staff in ...
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The purpose of this study was to investigate the structural barriers to implementation of exploration inventory management information systems in offices, sports and youth. The research is descriptive and exploratory study. The information in this study of 156 senior and middle managers and staff in the information technology sector and experts from the General Directorate of Youth and Sports Kermanshah province and province were collected. The data gathered using questionnaire of 49 questions. After collecting and analyzing questionnaires factor, minimum load factor 3.0 for each variable was determined acceptable, so the 80 question questionnaire, 31 questions due to time factor is less than 3.0 are removed and the remaining 49 questions seven components, administrative barriers (11 questions) and the environment (6 questions), technical barriers (4 questions), educational (3 items), economic barriers (5 questions) and structural (5 questions) personal barriers (7 items) , cultural barriers (4 items) and change management (4 questions), were classified. The reliability of the questionnaire using Cronbach's alpha was 83/0, which indicates that the questionnaire is used. It was also found that both the questionnaire and all sub-tests of high reliability. The results showed that the questionnaire can present valid instrument for assessing the information management systems used in sports organizations.
Rasoul Azadi; Bahram Yousefi; Hossein Eydi
Volume 2, Issue 2 , March 2015, , Pages 66-75
Hossein aedi; rasoul azadi
Volume 2, Issue 1 , November 2014, , Pages 42-50
Abstract
The aim of the present was a survey of mass media position in the development of sport for all in Kermanshah city. The research method was descriptive and type of survey. Research society was all physical education faculty members, media experts and sport for all participation of Kermanshah ...
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The aim of the present was a survey of mass media position in the development of sport for all in Kermanshah city. The research method was descriptive and type of survey. Research society was all physical education faculty members, media experts and sport for all participation of Kermanshah city. Sampling method was non randomization and 174 individual responded to the questionnaire of Moradi and et al (2011). The validity of the questionnaires was approved from the viewpoint of experts' and reliability with Cronbach's alpha (α = 0/79) was approved. To analyze the data, descriptive, Friedman test and kurskalvalis was used. The findings showed that according to mean culture building was highest rank and teaching was lowest rank. Also, result of kurskalvalis test showed that no significant difference between viewpoint of tree groups about mass media place in development of sport for all. It has been concluded that sport and office and sport for all organization of Kermanshah city focus on culture building, teaching, inform and social participation as the most important role of mass media in the development of sport.