Communication Management in Sport Media

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Investigating the Mediator Role of Attachment to Place in Relation between Place Satisfaction and Behavioral Intentions (Case Study: Sports Spectators of Volleyball Nations League)

Document Type : Research Paper

Authors

1 Assistant Professor of Sport Management, Razi University

2 Ph. D. Student of Sport Management , Razi University

Abstract

This study aims to investigate the mediator role of attachment to place in relation between place satisfaction and behavioral intentions (Case study: sports spectators of volleyball nations league . The sample  is 367 sports spectators from the Volleyball League in 1397. The tools are standard questionnaires of attachment to place, place satisfaction and behavorial intentions. The research hypotheses were analyzed using SPSS21 and Smart PLS3. 2. 6 software. The results of the research showed that (1) the satisfaction of the place has a direct and positive effect on the behavioral goals of the spectators; (2) the satisfaction of the place has a direct and positive effect on attachment to the place; (3) attachment to the place has a direct and positive impact on spectators and finally (4) the indirect effect of satisfaction of the place on behavioral intentions through attachment to the place is positive and significant. Therefore, it is suggested to officials and sports administrators of holding sport competitions and events to facilitate the attendance of youth in sport venues considering place attachment  and revenue making for sport venues by providing suitable conditions and good facilities as well as calm situation.

Keywords

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Communication Management in Sport Media
Volume 6, Issue 3 - Serial Number 23
February 2019
Pages 51-66
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History
  • Receive Date: 20 September 2018
  • Revise Date: 04 November 2018
  • Accept Date: 25 November 2018
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