Document Type : Research Paper
Authors
1 Sports Sciences, Faculty of Sports Sciences, Razi University, Kermanshah, Iran
2 sport science, sport science, faculty ,Razi University, Kermanshah,Iran
Abstract
Today, more than ever in history, we are witnessing significant transformations in the field of technology and information. The Metaverse, or beyond the world, is an emerging technology that creates opportunities and challenges by combining the virtual and real worlds. Given the importance of the topic, this research was conducted under the title "Identification of Challenges and Opportunities in the Metaverse in the Sports Domain." The research design is qualitative (Glaserian approach), and the population of the study includes professors and sports experts who are knowledgeable about the subject. Semi-structured interviews were used as a tool to identify indicators. The validity of the research tool (interview) was examined by the interviewee and then by professors and experts. The reliability was measured using the intra-subject agreement method, and the data were analyzed using the grounded theory approach. The findings indicated that challenges include laws and regulations, science and knowledge, motivation, support and sponsorship, competitive advantage, advertising and sales, and management. Opportunities encompass education, communications, marketing, fan engagement, sports activities, tourism, and sports analysis. A practical solution for managing challenges and leveraging opportunities in the Metaverse space in sports is the formulation and implementation of a standardized policy for laws and regulations in this space. This policy can be tailored to the characteristics and needs of this space and communicated to all participants and stakeholders in the Metaverse environment..
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