Communication Management in Sport Media

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The investigating and Comparison online services and Web marketing in Iranian, Germany and the UK Soccer clubs

Document Type : Research Paper

Authors

1 MA, sport management of Sport Management, Faculty of Physical Education& sport sciences, Razi University Kermanshah, IRAN

2 Assistant Professor of Sport Management, Faculty of Physical Education& sport sciences, Razi University Kermanshah, IRAN.

Abstract

The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German Bundesliga (18 teams) and UK Premier League (20 teams) in the 2015-2014 season. The sample was equal to society and include 54web site. The research tools was a check list developed by researcher that sports management experts had confirmed its validity and reliability were achieved through editors reliability. For data analysis, descriptive statistics (percentage, average, standard deviation) and inferential statistics (k-s, Spearman correlation coefficient and Friedman test) were used. The results show that Iranian club's web site compared with clubs in Germany and Britain had lowest average in online services (9/37) and web marketing (1/43). The most important strengths and weaknesses of the Iran Premier League became clear in this regard. Also, Malavan club had highest ratings average in providing online services (11/40) and Tractor club had the highest ratings average in web marketing (11/67). Also, there was a significant relationship between online services and web-based marketing in the UK Premier League. Conclude that Iranian soccer clubs must make more effort in online marketing and services to reduce the gap between themselves and European countries.

Keywords

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Communication Management in Sport Media
Volume 3, Issue 1 - Serial Number 9
December 2015
Pages 41-51
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History
  • Receive Date: 28 July 2015
  • Revise Date: 20 November 2015
  • Accept Date: 10 December 2015
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