بررسی نقش میانجی دلبستگی به مکان در ارتباط بین رضایت از مکان و مقاصد رفتاری (مطالعه موردی: تماشاگران ورزشی لیگ ملت‌های والیبال)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 استادیار مدیریت ورزشی، دانشگاه رازی

2 دانشجوی دکتری مدیریت ورزشی، دانشگاه رازی

چکیده

این مطالعه با هدف بررسی نقش میانجی دلبستگی به مکان در ارتباط بین رضایت از مکان و مقاصد رفتاری (مطالعه موردی: تماشاگران ورزشی لیگ ملت‌های والیبال) انجام شده است. نمونه در این مطالعه 367 نفر از تماشاگران ورزشی لیگ ملت‌های والیبال در سال 1397 می‌باشد. ابزار پرسش‌نامه‌های استاندارد دلبستگی به مکان، رضایت‌مندی از مکان و مقاصد رفتاری می‌باشند. فرضیه ­های تحقیق با استفاده از نرم‌افزارSPSS و  Smart PLS تجزیه و تحلیل گردید. نتایج تحقیق نشان داد که (1) رضایت از مکان اثر مستقیم و مثبتی بر روی مقاصد رفتاری تماشاگران دارد؛ (2) رضایت از مکان اثر مستقیم و مثبتی بر روی دلبستگی به مکان  دارد؛ (3) دلبستگی به مکان  اثر مستقیم و مثبتی بر روی مقاصد رفتاری تماشاگران دارد و در نهایت (4) اثر غیر مستقیم رضایت از مکان بر مقاصد رفتاری از طریق دلبستگی به مکان مثبت و معنادار  است. لذا به مسئولان و مدیران ورزشی در برگزاری مسابقات و رویدادهای ورزشی پیشنهاد می‌گردد با در نظر گرفتن دلبستگی به مکان جهت هدایت و تشویق جوانان به تفریحات سالم و از طرفی درآمدزایی برای مکان ورزشی  با فراهم کردن محیطی مطبوع همراه امکانات و نیز جوی آرام ضمن جلب رضایت تماشاگران، زمینه‌ساز حضور هرچه بیشتر جوانان در مکان‌های ورزشی و برقراری ارتباط با این مکان‌ها شوند.

کلیدواژه‌ها


عنوان مقاله [English]

Investigating the Mediator Role of Attachment to Place in Relation between Place Satisfaction and Behavioral Intentions (Case Study: Sports Spectators of Volleyball Nations League)

نویسندگان [English]

  • Hossein Eidi 1
  • Homayoun Abbasi 1
  • Samaneh Almasi 2
1 Assistant Professor of Sport Management, Razi University
2 Ph. D. Student of Sport Management , Razi University
چکیده [English]

This study aims to investigate the mediator role of attachment to place in relation between place satisfaction and behavioral intentions (Case study: sports spectators of volleyball nations league . The sample  is 367 sports spectators from the Volleyball League in 1397. The tools are standard questionnaires of attachment to place, place satisfaction and behavorial intentions. The research hypotheses were analyzed using SPSS21 and Smart PLS3. 2. 6 software. The results of the research showed that (1) the satisfaction of the place has a direct and positive effect on the behavioral goals of the spectators; (2) the satisfaction of the place has a direct and positive effect on attachment to the place; (3) attachment to the place has a direct and positive impact on spectators and finally (4) the indirect effect of satisfaction of the place on behavioral intentions through attachment to the place is positive and significant. Therefore, it is suggested to officials and sports administrators of holding sport competitions and events to facilitate the attendance of youth in sport venues considering place attachment  and revenue making for sport venues by providing suitable conditions and good facilities as well as calm situation.

کلیدواژه‌ها [English]

  • Place Attachment
  • Behavioral Intentions
  • Volleyball
  1. Adil Khani, A. (2015). Sports Tourism, Opportunities and Challenges. Cultural Studies (Tourism Group). Islamic Consultative Research Center. (persian)
  2. Asadollahi, A., ataojary, F., & Zarey, A. (2016). Relationship analysis and comparison of the effect of propaganda and promotion media on the transfer of brand identity and the amount of sport commitment in football, Journal of Communication Management in sports media, 4 (15), 21 -15. (persian)
  3. Altman, I., & Low, S. M. (2012). Place attachment, a conceptual inquiry, In Human behavior and environment, advances in theory and research, ed. Irwin Altman and Setha M. Low, 1-12, New York: Plenum Press.
  4. Assaker, G. , Vinzi, V. E., & O’Connor, P. (2011). Examining the effect of novelty seeking, satisfaction, and destination image on tourists’ return pattern: A two factor, non-linear latent growth model. Tourism management, 32 (4), 890-901.
  5. Back, K. J. (2001). The effects of image congruence on customer satisfaction and brand loyalty in the lodging industry (Doctoral Dissertation), The Graduate School of the College of Health and Human Development of the Pennsylvania State University.
  6. Bagozzi, R. P. , & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16 (1), 74-94.
  7. Cho, H. (2014). Development and application of a nostalgia scale for sport tourism: A multilevel approach. A Dissertation Presented to the Graduate School of Clemson University, 13.
  8. Davari, Am., & Rezazadeh, A. (2014). Structural Equation Modeling with PLS Software. Jahad Daneshgahi Press. (persian)
  9. Desarbo, W. S. , & Madrigal, R. (2011). Examining the behavioral manifestations of fan avidity in sports marketing. Journal of Modelling in Management, 6 (1), 79-99.
  10. Farnum, J. , Hall, T., & Kruger, L. E. (2005). Sense of place in natural resource recreation and tourism: An evaluation and assessment of research findings, General Technical Report, U. S.
  11. Filo, K. , Funk, D. C. , & O’Brien, D. (2009). The meaning behind attachment: Exploring camaraderie, cause, and competency at a charity sport event. Journal of Sport Management, 23 (3), 361-387.
  12. Filo, K. , Funk, D. C. , & O'Brien, D. (2014). An empirical investigation of the role of camaraderie, cause, competency, and participation motives in the development of attachment to a charity sport event. Managing Leisure, 19 (4), 245-262.
  13. Gross, M. J. , & Brown, G. (2006). Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment. Journal of Business Research, 59 (6), 696-700.
  14. GU, H. , & Ryan, C. (2008). Place attachment, identity and community impacts of tourism—the case of a Beijing hutting. Tourism management, 29 (4), 637-647.
  15. Hagger, M. S. , Chatzisarantis, N. L. , & Biddle, S. J. (2002). A meta-analytic review of the theories of reasoned action and planned behavior in physical activity: Predictive validity and the contribution of additional variables. Journal of sport & exercise psychology. 24, 3-24.
  16. Hair Jr, J. F. , Hult, G. T. M. , Ringle, C. , & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
  17. Hair, J. F. , Black, W. C. , Babin, B. J. , Anderson, R. E. , & Tatham, R. L. (1998). Multivariate data analysis (Vol. 5, No. 3, pp. 207-219). Upper Saddle River, NJ: Prentice hall.
  18. Halpenny, E. A. (2006). Environmental behavior, place attachment and park visitation: A case study of visitors to Point Pelee National Park (Doctoral Dissertation), the University of Waterloo, Ontario, Canada.
  19. Harrison-Hill, T. , & Chalip, L. (2005). Marketing sport tourism: Creating synergy between sport and destination. Sport in Society, 8 (2), 302-320.
  20. Hashas, M. H. (2005). Residents' Attachment to New Urbanist versus Conventional Suburban Developments. Identities, (13), 169-180.
  21. Henseler, J. , Ringle, C. M. , & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing (277-319). Emerald Group Publishing Limited.
  22. Khatibzadeh, M., Kouzchian, H., & Honarar, A. (2014). The factors affecting the quality of sport tourism services from the viewpoint of tourists present in the city of Esteghlal and Persepolis. Sports Management, Volume 6, Issue 1, 39-55. (persian)
  23. Kim, W. , Jun, H. M. , Walker, M. , & Drane, D. (2015). Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation. Tourism Management, 48, 21-32.
  24. Kurdlo, h., khorshidi, r., & Alahyar, A. (2016). Oral-to-mouth advertising with the desire of customers in sports clubs: A study of Ilam Bodybuilding Clubs,Journal of Communication Management in sports media. 3 (12), 25-34 . (persian)
  25. Kirkup, N. , & Sutherland, M. (2017). Exploring the relationships between motivation, attachment and loyalty within sport event tourism. Current Issues in Tourism, 20 (1), 7-14.
  26. Ko, Y. J. , Kim, K. , Claussen, C. L. , & Kim, T. H. (2008). The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products. International Journal of Sports Marketing & Sponsorship, 9 (2), 79.
  27. Kozak, M. (2001). Repeaters’ behavior at two distinct destinations, Annals of Tourism Research, 28 (3): 784-807.
  28. Lee, J. , Graefe, A. R. , & Burns, R. C. (2007). Examining the antecedents of destination loyalty in a forest setting, Leisure Studies, 29: 463-481.
  29. Lee, J. , Kyle, G. , & Scott, D. (2012). The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination. Journal of Travel Research, 51 (6), 754-767.
  30. Li, C. L. (2003). A multi-ethnic comparison of service quality and satisfaction in national forest recreation (Doctoral Dissertation), the College of Health and Human Development of the Pennsylvania State University.
  31. Mintel. (2014). Spectator sports UK. Retrieved from http://academic. mintel. com/display/679938/.
  32. Mohammadi, A. , Karroubi M. , & Hosseini, H. (2016). Study of the role of nostalgia-past experiences) on the behavioral goals of sports t. (persian)ourists in ski resorts, applied research in sports management, 3 (19), 65-78. (persian)
  33. Nam, J. , Ekinci, Y. , & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, 38 (3), 1009-1030.
  34. Oswald, F. , & Wahl, H. W. (2001). Housing in old age: Conceptual remarks and empirical data on place attachment. Bulletin on People-Environment Studies, 19, 8-12.
  35. Ramkissoon, H. , Smith, L. D. G. & Weiler, B. (2013). Testing the dimensionality of place attachment and its relationships with place satisfaction and pro- environmental behaviors: A structural equation modeling approach, Tourism Management, 36: 552-599.
  36. Riley, R. B. (1992). Attachment to the ordinary landscape. In Place attachment (pp. 13-35). Springer US.
  37. Ruzzier, M. K. , & Chernatony, L. A. (2010). A systematic approach to branding Slovenia. in the Steering Committee. The 6th Thought Leaders International Conference on Brand Management (Vol. 17). Lugano: Univemità Della Svizzera italiana.
  38. Sadizadeh, H. , Sharifi, A. , Asadi, M. , & Sharifi N. (2015). Spatial Spacing and Perceived Quality of Environment on Satisfaction Satisfaction in Traditional Neighborhood (Case Study: Haji Hamedan Neighborhood), Urban Research and Planning, 3 (22), 152-139. (persian)
  39. Shipway, R. , Holloway, I. , & Jones, I. (2013). Organizations, practices, actors, and events: Exploring inside the distance running social world. International Review for the Sociology of Sport, 48 (3), 259-276.
  40. Smith, A. C. , & Stewart, B. (2007). The travelling fan: Understanding the mechanisms of sport fan consumption in a sport tourism setting. Journal of sport & tourism, 12 (3-4), 155-181.
  41. Stedman, R. C. (2003). Is It Really Just a Social Construction?: The Contribution of the Physical Environment to Sense of Place. Society & Natural Resources, 16 (8), 671-685. doi:10. 1080/08941920309189
  42. Stewart, W. P. & Cole, D. N. (2001). Number of encounters and experience quality in Grand Canyon backcountry: Consistently negative and weak relationships, Journal of Leisure Research, 33 (1): 106-120.
  43. Tian-Cole, S. , Crompton, J. L. & Willson, V. L. (2002). An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge, Journal of Leisure Research, 34 (1): 1-24.
  44. Tomiyama, K. (2016). The Impact of Community Sports Clubs on Place Attachment: From the Perspective of Club Commitment and Social Capital. International Journal of Sport and Health Science, 14, 102-109.
  45. Tsai, S. P. (2012). Place attachment and tourism marketing: Investigating international tourists in Singapore. International Journal of Tourism Research, 14 (2), 139-152.
  46. Tsai, S. P. (2012). Place attachment and tourism marketing: Investigating international tourists in Singapore. International Journal of Tourism Research, 14 (2), 139-152.
  47. Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model, Tourism Management, 26: 45-56.
  48. Yu, L., & Goulden, M. (2006). A comparative analysis of international tourists’ satisfaction in Mongolia, Tourism Management, 27: 1331-1342.
  49. Yüksel, A. , Yüksel, F., & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty, Tourism Management, 31 (2): 274-284.
  50. 50. Yuksel, A. , Yuksel, F. , & Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism management, 31 (2), 274-284.