مدیریت ارتباطات در رسانه های ورزشی

با همکاری مشترک دانشگاه پیام نور و انجمن علمی مدیریت ورزشی ایران

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اخبار و اعلانات

تأثیر سواد مهارتی و جهت گیری کارآفرینانه بر موفقیت کسب وکارهای ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، واحد ساری، دانشگاه آزاد اسلامی

2 استادیار مدیریت ورزشی، واحد ساری، دانشگاه آزاد اسلامی

چکیده

هدف از انجام این تحقیق، تأثیر سواد مهارتی و جهت­ گیری کارآفرینانه بر موفقیت کسب ­و­کارهای ورزشی می‌باشد. روش تحقیق توصیفی- پیمایشی و از نظر هدف کاربردی است. جامعه آماری شامل تمامی کارآفرینان کسـب وکارهای ورزشـی اعم از باشگاه­ ها، فروشگاه­ های ورزشی و تولیدی­های لوازم ورزشی در سطح کشور به تعداد 11780 مورد بود که از طریق نمونه‌گیری بر اساس فرمول کوکران، 384 نفر به عنوان نمونه انتخاب شدند. جهت گردآوری داده‌ها از سه پرسش‌نامه، محقق ساخته سواد مهارتی، گرایش کارآفرینانه ‌هاگس و مورگان (2007)، موفقیت کسب‌وکار‌ هالی و همکاران (2005) استفاده شد. برای تحلیل آماری از روش آماری پیرسون و تکنیک مدلسازی معادلات ساختاری توسط نرم­افزار smartPLS 2. 0 استفاده گردید. یافته­ های پژوهش نشان داد که بین سواد مهارتی و گرایش کارآفرینانه رابطه معناداری وجود دارد. همچنین بین سواد مهارتی و موفقیت کسب و کار ورزشی و نیز  گرایش کارآفرینانه و موفقیت کسب و کار ورزشی رابطه معناداری وجود دارد. همین­طور یافته­ ها نشان داد که بین سواد مهارتی در موفقیت کسب­وکار ورزشی با نقش میانجی گرایش کار آفرینانه رابطه معناداری وجود دارد. پس می‌توان نتیجه گرفت که سواد مهارتی و جهت‌گیری کارآفرینانه بر موفقیت کسب­ و­کارهای ورزشی تأثیر معناداری دارد.

کلیدواژه‌ها

عنوان مقاله [English]

Effect of Skill Literacy and Entrepreneurial Orientation on the Success of Sport Businesses

نویسندگان [English]

  • Hossein Zabihi 1
  • Vahid Shojaei 2
  • Mohammad Hami 2

1 Ph. D. Student of Sport Management, Sari Branch, Islamic Azad University

2 Assistant Professor of Sport Management, Sari Branch, Islamic Azad University

چکیده [English]

The purpose of this research was to study the effect of skill literacy and entrepreneurial orientation on the success of sport businesses. It was an apply research using descriptive survey method. The population of this study included of all entrepreneurs of sport businesses, including clubs, sports shops and sporting goods manufacturing industries throughout the country (n=11780). 384 people were selected as samples according to the cochran formula. To collect data three questionnaires were used including researcher made  questionnaire of skilled literacy, entrepreneurial orientation of Hughes and Morgan (2007), business success of  Halli et al (2005). Validity and reliability of the questionnaires were approved. To analyze data, the pearson statistical method and structural equation modeling technique were used by smart PLS 2. 0 software. So it can be concluded that skill literacy and entrepreneurial orientation have a significant effect on the success of sports businesses.

کلیدواژه‌ها [English]

  • Entrepreneurial Orientation
  • Skill Literacy
  • Sport Business
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مدیریت ارتباطات در رسانه های ورزشی
دوره 6، شماره 2 - شماره پیاپی 22
دی 1397
صفحه 79-88
فایل ها
سابقه مقاله
  • تاریخ دریافت: 27 آبان 1397
  • تاریخ پذیرش: 16 آذر 1397
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