Keyword Index

A

  • Advertising Identifying effective factors in the production of digital content in the sports industry [Volume 13, Issue 1, 2025-2026, Pages 137-154]
  • Advertising The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network) [Volume 13, Issue 1, 2025-2026, Pages 1-16]
  • Advertising An Analysis of the Role of Selected Human and Media Variables on the Perceived Usefulness of Electronic Word-of-Mouth Advertising by Online Coaches [Volume 13, Issue 3, 2025-2026, Pages 89-104]
  • Advertising Characters The Effect of Advertising Characters in Social Media on Awareness of Sports Brands with the Aim of Creating Purchase Intention in Consumers [Volume 13, Issue 4, 2025-2026]
  • Aging Exercise Department of Sport Management, SR.C, Islamic Azad University, Tehran, Iran. [Volume 13, Issue 2, 2025-2026, Pages 115-126]
  • Attitude Media and the Transformation of Female Athletes' Social Mobility Pathways: From De-Stereotyping to Role Model Creation [Volume 13, Issue 2, 2025-2026, Pages 81-100]
  • Authentication Presenting the development model of the Internet of Things in the management of sports facilities [Volume 13, Issue 2, 2025-2026, Pages 63-80]

B

  • Behavior Management Designing a Model for Managing Ethical Behavior of Prominent Athletes in Cyberspace [Volume 13, Issue 4, 2025-2026]
  • Bibliometrics Bibliometrics and Content Analysis of the Role of Media in Sporting Events: A Study Based on Scopus Data [Volume 13, Issue 4, 2025-2026]
  • Body management Explaining the function of the media in optimal physical policies in women's sports [Volume 13, Issue 3, 2025-2026, Pages 131-146]
  • Body Politics Explaining the function of the media in optimal physical policies in women's sports [Volume 13, Issue 3, 2025-2026, Pages 131-146]
  • Brand development Designing the brand development model of Khuzestan Football Club [Volume 13, Issue 1, 2025-2026, Pages 101-120]
  • Brand image Modeling the impact of integrated marketing communications on the formation of favorable image of volleyball clubs with the mediating role of social media [Volume 13, Issue 3, 2025-2026, Pages 59-74]
  • Branding The Effect of Advertising Characters in Social Media on Awareness of Sports Brands with the Aim of Creating Purchase Intention in Consumers [Volume 13, Issue 4, 2025-2026]
  • Business intelligence ability The effect of business intelligence ability on the performance development of start-ups with the mediating role of social network learning and innovation in the country’s sports industry [Volume 13, Issue 3, 2025-2026, Pages 75-88]

C

  • Citizenship Behavior Designing a model for shaping the citizenship behavior of football fans based on the role of social media [Volume 13, Issue 4, 2025-2026]
  • Communication Literacy The Lived Experience of Iraqi Football Industry Stakeholders Regarding Quality of Life and Communication Literacy [Volume 13, Issue 2, 2025-2026, Pages 143-166]
  • Communication Literacy Presenting the Relationship model of Social Media Marketing with the Behavior of CustomersBaghdad city of Iraq with the Mediation of Communication Literacy [Volume 13, Issue 4, 2025-2026]
  • Consumer Behavior The Effect of Advertising Characters in Social Media on Awareness of Sports Brands with the Aim of Creating Purchase Intention in Consumers [Volume 13, Issue 4, 2025-2026]
  • Content Quality Identifying effective factors in the production of digital content in the sports industry [Volume 13, Issue 1, 2025-2026, Pages 137-154]
  • Corona Designing a digital business model for sports clubs in post-corona conditions [Volume 13, Issue 1, 2025-2026, Pages 51-66]
  • Customers The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network) [Volume 13, Issue 1, 2025-2026, Pages 1-16]

D

  • Digital Infrastructure Designing a digital business model for sports clubs in post-corona conditions [Volume 13, Issue 1, 2025-2026, Pages 51-66]
  • Digital transformation Conceptual Framework of Digital-Based Innovation Capacity Building for Enhancing the Use and Scope of Sport Tourism Destinations. [Volume 13, Issue 2, 2025-2026, Pages 167-190]
  • Digital transformation Futures Analysis of Communicative Governance in Iranian Football Clubs within the Context of Evolving Communication Patterns [Volume 13, Issue 3, 2025-2026, Pages 21-38]
  • Diplomacy The conceptual framework of the function of diplomacy and soft power based on sports in Iran's national brand [Volume 13, Issue 1, 2025-2026, Pages 17-34]
  • Disability Sports The Role of Social Media in the Development of Recreational and Professional Sports for Persons with Disabilities. [Volume 13, Issue 3, 2025-2026, Pages 39-58]

E

  • Education Qualitative Analysis of Artificial Intelligence Dimensions in the Field of Sports Science [Volume 13, Issue 4, 2025-2026]
  • Educational Equity Identification and Analysis of Gender Stereotypes in Physical Activities in Textbooks for Students with Intellectual Disabilities [Volume 13, Issue 3, 2025-2026, Pages 1-20]
  • Education System Model of the role of the media in the development of sports startups and its impact on the education system [Volume 13, Issue 1, 2025-2026, Pages 83-100]
  • Employees The relationship between the use of social media and human capital with the mediating role of human resources risk in the Ministry of Sports and Youth [Volume 13, Issue 2, 2025-2026, Pages 101-114]
  • ETHICAL BEHAVIOR Designing a Model for Managing Ethical Behavior of Prominent Athletes in Cyberspace [Volume 13, Issue 4, 2025-2026]

G

  • Gamification The effect of gamification elements and social interaction in sports applications on improving users' physical activity; Application of the goal-directed behavior model [Volume 13, Issue 2, 2025-2026, Pages 17-44]
  • Gender Stereotypes Identification and Analysis of Gender Stereotypes in Physical Activities in Textbooks for Students with Intellectual Disabilities [Volume 13, Issue 3, 2025-2026, Pages 1-20]

H

  • Human Resources Identifying effective factors in the production of digital content in the sports industry [Volume 13, Issue 1, 2025-2026, Pages 137-154]
  • Human Resources The relationship between the use of social media and human capital with the mediating role of human resources risk in the Ministry of Sports and Youth [Volume 13, Issue 2, 2025-2026, Pages 101-114]
  • Human Resources An Analysis of the Role of Selected Human and Media Variables on the Perceived Usefulness of Electronic Word-of-Mouth Advertising by Online Coaches [Volume 13, Issue 3, 2025-2026, Pages 89-104]

I

  • Innovation The effect of business intelligence ability on the performance development of start-ups with the mediating role of social network learning and innovation in the country’s sports industry [Volume 13, Issue 3, 2025-2026, Pages 75-88]
  • Instagram The Impact of Social Media on Sports Corruption Disclosure: Opportunities and Challenges [Volume 13, Issue 1, 2025-2026, Pages 121-136]
  • Instagram Social Media Interaction and Sponsorship in Sports: Sentimental Analysis of Fan Views upon Rightel’s Sponsorship Deal with Esteghlal FC [Volume 13, Issue 4, 2025-2026]
  • Integrated marketing communications Modeling the impact of integrated marketing communications on the formation of favorable image of volleyball clubs with the mediating role of social media [Volume 13, Issue 3, 2025-2026, Pages 59-74]
  • Intellectual Disabilities Identification and Analysis of Gender Stereotypes in Physical Activities in Textbooks for Students with Intellectual Disabilities [Volume 13, Issue 3, 2025-2026, Pages 1-20]
  • International market The conceptual framework of the growth of multinational companies in Iran's sports industry [Volume 13, Issue 3, 2025-2026, Pages 105-130]
  • International Relations The conceptual framework of the function of diplomacy and soft power based on sports in Iran's national brand [Volume 13, Issue 1, 2025-2026, Pages 17-34]
  • Internet The relationship between the use of social media and human capital with the mediating role of human resources risk in the Ministry of Sports and Youth [Volume 13, Issue 2, 2025-2026, Pages 101-114]
  • Internet of Things Presenting the development model of the Internet of Things in the management of sports facilities [Volume 13, Issue 2, 2025-2026, Pages 63-80]
  • Iraq The Lived Experience of Iraqi Football Industry Stakeholders Regarding Quality of Life and Communication Literacy [Volume 13, Issue 2, 2025-2026, Pages 143-166]

K

  • Key Stakeholders The Lived Experience of Iraqi Football Industry Stakeholders Regarding Quality of Life and Communication Literacy [Volume 13, Issue 2, 2025-2026, Pages 143-166]
  • Khuzestan Steel Club Designing the brand development model of Khuzestan Football Club [Volume 13, Issue 1, 2025-2026, Pages 101-120]
  • Knowledge gaps Bibliometrics and Content Analysis of the Role of Media in Sporting Events: A Study Based on Scopus Data [Volume 13, Issue 4, 2025-2026]

L

  • Lived Experience The Lived Experience of Iraqi Football Industry Stakeholders Regarding Quality of Life and Communication Literacy [Volume 13, Issue 2, 2025-2026, Pages 143-166]

M

  • Managerial Weakness Sociological Analysis of Iranian Fans' Behavior in the Face of Sports Legends (Case Study: Cristiano Ronaldo) [Volume 13, Issue 1, 2025-2026, Pages 35-50]
  • Managers' Identification of indicators for the development of sports relations and development of managers, aiming at the success of sports clubs [Volume 13, Issue 2, 2025-2026, Pages 45-60]
  • Market Designing the brand development model of Khuzestan Football Club [Volume 13, Issue 1, 2025-2026, Pages 101-120]
  • Marketing The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network) [Volume 13, Issue 1, 2025-2026, Pages 1-16]
  • Marketing Presenting the Relationship model of Social Media Marketing with the Behavior of CustomersBaghdad city of Iraq with the Mediation of Communication Literacy [Volume 13, Issue 4, 2025-2026]
  • Mass Media Communication Management in Sports Media Open Access O R I G I N A L A R T I C L E Content Analysis of Sports Radio Programs and Suggestions for Improvement [Volume 13, Issue 3, 2025-2026, Pages 167-186]
  • Media Model of the role of the media in the development of sports startups and its impact on the education system [Volume 13, Issue 1, 2025-2026, Pages 83-100]
  • Media Modeling the impact of integrated marketing communications on the formation of favorable image of volleyball clubs with the mediating role of social media [Volume 13, Issue 3, 2025-2026, Pages 59-74]
  • Media Media and the Transformation of Female Athletes' Social Mobility Pathways: From De-Stereotyping to Role Model Creation [Volume 13, Issue 2, 2025-2026, Pages 81-100]
  • Media An Analysis of the Role of Selected Human and Media Variables on the Perceived Usefulness of Electronic Word-of-Mouth Advertising by Online Coaches [Volume 13, Issue 3, 2025-2026, Pages 89-104]
  • Media Bibliometrics and Content Analysis of the Role of Media in Sporting Events: A Study Based on Scopus Data [Volume 13, Issue 4, 2025-2026]
  • Media Digitalization Analysis of Media Strategies in Enhancing Performance and Workforce Efficiency in Military University Sports [Volume 13, Issue 4, 2025-2026]
  • Media Literacy The Impact of Social Media on Sports Corruption Disclosure: Opportunities and Challenges [Volume 13, Issue 1, 2025-2026, Pages 121-136]
  • Media Literacy Designing a Strategic Media Development Model to Counter-Cultural and Social Invasion in Iranian Sports [Volume 13, Issue 1, 2025-2026, Pages 67-82]
  • Media Policy-Making Analysis of Media Strategies in Enhancing Performance and Workforce Efficiency in Military University Sports [Volume 13, Issue 4, 2025-2026]
  • Meritocracy Sociological Analysis of Iranian Fans' Behavior in the Face of Sports Legends (Case Study: Cristiano Ronaldo) [Volume 13, Issue 1, 2025-2026, Pages 35-50]
  • Military University Sports Analysis of Media Strategies in Enhancing Performance and Workforce Efficiency in Military University Sports [Volume 13, Issue 4, 2025-2026]
  • Moral Intelligence Explaining the effect of multimedia training on emotional intelligence on moral intelligence, adaptation to sports environments and sports commitment of single-parent adolescent athletes [Volume 13, Issue 3, 2025-2026, Pages 147-166]

N

  • National identity Designing a Strategic Media Development Model to Counter-Cultural and Social Invasion in Iranian Sports [Volume 13, Issue 1, 2025-2026, Pages 67-82]
  • New technologies Model of the role of the media in the development of sports startups and its impact on the education system [Volume 13, Issue 1, 2025-2026, Pages 83-100]

P

  • Participatory Governance Futures Analysis of Communicative Governance in Iranian Football Clubs within the Context of Evolving Communication Patterns [Volume 13, Issue 3, 2025-2026, Pages 21-38]
  • Performance Management Sociological Analysis of Iranian Fans' Behavior in the Face of Sports Legends (Case Study: Cristiano Ronaldo) [Volume 13, Issue 1, 2025-2026, Pages 35-50]
  • Persepolis Football Team Sociological Analysis of Iranian Fans' Behavior in the Face of Sports Legends (Case Study: Cristiano Ronaldo) [Volume 13, Issue 1, 2025-2026, Pages 35-50]
  • Professional Sports The Role of Social Media in the Development of Recreational and Professional Sports for Persons with Disabilities. [Volume 13, Issue 3, 2025-2026, Pages 39-58]
  • Prominent Athletes Designing a Model for Managing Ethical Behavior of Prominent Athletes in Cyberspace [Volume 13, Issue 4, 2025-2026]
  • Purchase Intention The Effect of Advertising Characters in Social Media on Awareness of Sports Brands with the Aim of Creating Purchase Intention in Consumers [Volume 13, Issue 4, 2025-2026]
  • Purchase Intention The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network) [Volume 13, Issue 1, 2025-2026, Pages 1-16]

Q

  • Quality of Life The Lived Experience of Iraqi Football Industry Stakeholders Regarding Quality of Life and Communication Literacy [Volume 13, Issue 2, 2025-2026, Pages 143-166]

R

  • Research Qualitative Analysis of Artificial Intelligence Dimensions in the Field of Sports Science [Volume 13, Issue 4, 2025-2026]

S

  • Smart phone Identifying in-app features of health and fitness apps [Volume 13, Issue 2, 2025-2026, Pages 1-16]
  • Social Media Designing a model for shaping the citizenship behavior of football fans based on the role of social media [Volume 13, Issue 4, 2025-2026]
  • Social Media The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network) [Volume 13, Issue 1, 2025-2026, Pages 1-16]
  • Social Media Social Media Interaction and Sponsorship in Sports: Sentimental Analysis of Fan Views upon Rightel’s Sponsorship Deal with Esteghlal FC [Volume 13, Issue 4, 2025-2026]
  • Social Media Presenting the Relationship model of Social Media Marketing with the Behavior of CustomersBaghdad city of Iraq with the Mediation of Communication Literacy [Volume 13, Issue 4, 2025-2026]
  • Social Media The Role of Social Media in the Development of Recreational and Professional Sports for Persons with Disabilities. [Volume 13, Issue 3, 2025-2026, Pages 39-58]
  • Social Media Marketing Presenting the Relationship model of Social Media Marketing with the Behavior of CustomersBaghdad city of Iraq with the Mediation of Communication Literacy [Volume 13, Issue 4, 2025-2026]
  • Social Mobility Media and the Transformation of Female Athletes' Social Mobility Pathways: From De-Stereotyping to Role Model Creation [Volume 13, Issue 2, 2025-2026, Pages 81-100]
  • Social Networks Explaining the function of the media in optimal physical policies in women's sports [Volume 13, Issue 3, 2025-2026, Pages 131-146]
  • Social Networks Designing a Model for Managing Ethical Behavior of Prominent Athletes in Cyberspace [Volume 13, Issue 4, 2025-2026]
  • Social Networks Designing a Model for Athletes’ Income Generation through Social Media [Volume 13, Issue 1, 2025-2026, Pages 155-178]
  • Social Shortcomings Sociological Analysis of Iranian Fans' Behavior in the Face of Sports Legends (Case Study: Cristiano Ronaldo) [Volume 13, Issue 1, 2025-2026, Pages 35-50]
  • Software-oriented Presenting the development model of the Internet of Things in the management of sports facilities [Volume 13, Issue 2, 2025-2026, Pages 63-80]
  • Space Usage Conceptual Framework of Digital-Based Innovation Capacity Building for Enhancing the Use and Scope of Sport Tourism Destinations. [Volume 13, Issue 2, 2025-2026, Pages 167-190]
  • Sports Communication Management in Sports Media Open Access O R I G I N A L A R T I C L E Content Analysis of Sports Radio Programs and Suggestions for Improvement [Volume 13, Issue 3, 2025-2026, Pages 167-186]
  • Sports Business The conceptual framework of the growth of multinational companies in Iran's sports industry [Volume 13, Issue 3, 2025-2026, Pages 105-130]
  • Sports Business Designing a digital business model for sports clubs in post-corona conditions [Volume 13, Issue 1, 2025-2026, Pages 51-66]
  • Sports Commitment Explaining the effect of multimedia training on emotional intelligence on moral intelligence, adaptation to sports environments and sports commitment of single-parent adolescent athletes [Volume 13, Issue 3, 2025-2026, Pages 147-166]
  • Sports Economy Designing a Model for Athletes’ Income Generation through Social Media [Volume 13, Issue 1, 2025-2026, Pages 155-178]
  • Sports Facilities Presenting the development model of the Internet of Things in the management of sports facilities [Volume 13, Issue 2, 2025-2026, Pages 63-80]
  • Sports Industry Designing a Model for Athletes’ Income Generation through Social Media [Volume 13, Issue 1, 2025-2026, Pages 155-178]
  • Sports management Identifying lessons learned in sports management from the media platform: a case study of national and international sports movies [Volume 13, Issue 2, 2025-2026, Pages 127-142]
  • Sports Marketing The Effect of Advertising Characters in Social Media on Awareness of Sports Brands with the Aim of Creating Purchase Intention in Consumers [Volume 13, Issue 4, 2025-2026]
  • Sports media Designing a Strategic Media Development Model to Counter-Cultural and Social Invasion in Iranian Sports [Volume 13, Issue 1, 2025-2026, Pages 67-82]
  • Sports movies Identifying lessons learned in sports management from the media platform: a case study of national and international sports movies [Volume 13, Issue 2, 2025-2026, Pages 127-142]
  • Sports startups Model of the role of the media in the development of sports startups and its impact on the education system [Volume 13, Issue 1, 2025-2026, Pages 83-100]
  • Sports Venue Designing a digital business model for sports clubs in post-corona conditions [Volume 13, Issue 1, 2025-2026, Pages 51-66]
  • Sport tourism Conceptual Framework of Digital-Based Innovation Capacity Building for Enhancing the Use and Scope of Sport Tourism Destinations. [Volume 13, Issue 2, 2025-2026, Pages 167-190]
  • Strava application The effect of gamification elements and social interaction in sports applications on improving users' physical activity; Application of the goal-directed behavior model [Volume 13, Issue 2, 2025-2026, Pages 17-44]

T

  • Technology Identifying effective factors in the production of digital content in the sports industry [Volume 13, Issue 1, 2025-2026, Pages 137-154]
  • Technology Qualitative Analysis of Artificial Intelligence Dimensions in the Field of Sports Science [Volume 13, Issue 4, 2025-2026]
  • Technology Designing a digital business model for sports clubs in post-corona conditions [Volume 13, Issue 1, 2025-2026, Pages 51-66]
  • Technology Designing a Model for Athletes’ Income Generation through Social Media [Volume 13, Issue 1, 2025-2026, Pages 155-178]
  • Textbook Identification and Analysis of Gender Stereotypes in Physical Activities in Textbooks for Students with Intellectual Disabilities [Volume 13, Issue 3, 2025-2026, Pages 1-20]
  • Tourism Innovation Conceptual Framework of Digital-Based Innovation Capacity Building for Enhancing the Use and Scope of Sport Tourism Destinations. [Volume 13, Issue 2, 2025-2026, Pages 167-190]
  • Tourism Scope Conceptual Framework of Digital-Based Innovation Capacity Building for Enhancing the Use and Scope of Sport Tourism Destinations. [Volume 13, Issue 2, 2025-2026, Pages 167-190]
  • Transparency The Impact of Social Media on Sports Corruption Disclosure: Opportunities and Challenges [Volume 13, Issue 1, 2025-2026, Pages 121-136]

V

  • Volleyball Modeling the impact of integrated marketing communications on the formation of favorable image of volleyball clubs with the mediating role of social media [Volume 13, Issue 3, 2025-2026, Pages 59-74]

W

  • Whistleblowers The Impact of Social Media on Sports Corruption Disclosure: Opportunities and Challenges [Volume 13, Issue 1, 2025-2026, Pages 121-136]
  • Women' Explaining the function of the media in optimal physical policies in women's sports [Volume 13, Issue 3, 2025-2026, Pages 131-146]
  • Workforce Efficiency Analysis of Media Strategies in Enhancing Performance and Workforce Efficiency in Military University Sports [Volume 13, Issue 4, 2025-2026]