Qualitative Analysis of Artificial Intelligence Dimensions in the Field of Sports Science

Articles in Press

Document Type : Research Paper

Authors

1 Ph.D. Student in Sport Management, Department of Motor Behavior and Sport Management, Faculty of Sports Sciences, University of Isfahan, Isfahan, Iran

2 Assistant Professor of Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran

Abstract

This qualitative study investigates artificial intelligence dimensions in the field of sports science. Semi-structured interviews were conducted with 23 experts active in the fields of media and communication, artificial intelligence, and sports science through targeted and snowball sampling. Conducting interviews continued until the data reached the theoretical saturation stage. The data extracted from the text of the interviews were analyzed using the theme analysis method. After analyzing and coding the data, three main themes including the opportunities of artificial intelligence in sports science (5 sub-themes and 23 concepts), the threats of artificial intelligence in sports science (6 sub-themes and 21 concepts) and the solutions of intelligence management synthetics were categorized in the field of sports science (8 sub-themes and 24 concepts). In total, the identified dimensions were categorized into 3 main themes, 19 sub-themes and 68 concepts. To empower professors, students, and university employees, it is suggested to hold artificial intelligence courses that include the functions and threats of this technology. In addition, the educational and research policies of universities should be reviewed based on the introduction of this technology.

Keywords

Main Subjects

Communication Management in Sport Media

Articles in Press, Accepted Manuscript
Available Online from 28 May 2024

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History

  • Receive Date: 03 March 2024
  • Revise Date: 14 May 2024
  • Accept Date: 28 May 2024

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