Designing a Model for Managing Ethical Behavior of Prominent Athletes in Cyberspace

Articles in Press

Document Type : Research Paper

Authors

1 Ph.D. Student of Sports Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran

2 Department of Sports Management, Borujerd Branch, Islamic Azad University, Borujerd, Iran

3 Department of Physical Education, Shahr-e-Qods Branch, Islamic Azad University, Tehran, Iran

Abstract

The aim of this research was to design a model for managing the ethical behavior of prominent athletes in cyberspace. The study employed a qualitative approach with thematic analysis. Media specialists, academic staff familiar with the research topic, coaches, and renowned athletes active in cyberspace were selected using purposive sampling, resulting in 12 interviews until theoretical saturation was achieved. To ensure reliability, an additional three interviews were conducted, totaling 15 participants. The research instrument included exploratory (semi-structured) interviews. The validity of the instrument was evaluated and confirmed based on sample credibility, expert opinions, and inter-rater agreement. The thematic analysis method proposed by Attride-Stirling (2001) was used to analyze the findings. MaxQDA Pro software was utilized for interview analysis, and iMindMap version 10 was used for mapping the thematic network. The results of the comprehensive thematic analysis and thematic network mapping, derived from expert opinions and theoretical studies, indicated that managing the ethical behavior of athletes and prominent sports figures requires measures in various areas such as planning, coordination and organization, monitoring and evaluation, and economic (budgeting). The findings of this research can contribute to the development and implementation of effective strategies for managing the ethical behavior of prominent athletes in cyberspace.

Keywords

Main Subjects

Communication Management in Sport Media

Articles in Press, Accepted Manuscript
Available Online from 22 February 2025

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History

  • Receive Date: 03 August 2024
  • Revise Date: 08 February 2025
  • Accept Date: 22 February 2025

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