Document Type : Research Paper
Authors
1 PhD student in sport sociology, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 Assistant Professor, Department of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
3 Associate Professor, Department of Sociology, Science and Research Unit, Islamic Azad University, Tehran, Iran
4 Assistant Professor of Sports Management Department, Saveh Branch, Islamic Azad University, Saveh, Iran
Abstract
The purpose of this research was to explain the function of the media in the desired physical policies in women's sports. A qualitative research with a systematic exploratory approach was chosen. The statistical population of the research included professors of sports management, sports sociology, sports psychology, and sports media (at least two researches in the field of this topic). The number of these people was approximately 30 people. The statistical sample was selected based on reaching theoretical saturation (18 people). The research tools included a systematic library study and exploratory (semi-structured) interviews. The validity of the tool was evaluated and confirmed based on the validity of the sample, experts' opinions, and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, 7 organizers and 40 basic themes were obtained. 7. The theme of the organizer is culture-building, informing, conceptualization, highlighting, social dynamics, interaction and control, including the roles of the media in desirable physical policies in women's sports. Therefore, according to the results of the research, it is suggested that the use of some variables such as acculturalization, highlighting and social dynamics can create conditions for the development of sports activities, desirable physical policies in women's sports and presenting ideas and criticisms. He provided the technological platform and capacity of the media.
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