Document Type : Research Paper
Authors
1 Ph.D. Student Sports Management, Faculty of Sport Sciences, University of Mazandaran, Babolsar, Iran
2 Prof. of Sports Management, Faculty of Sport Sciences, University of Mazandaran, Babolsar, Iran.
3 Associate Prof. of Natural Resource Economics, Callege of Agricultural and Marine, Sultan Qaboos University, Muscat, Oman.
Abstract
A B S T R A C T
Media not only serve as the voice of sports but also provide a platform for inspiration, fostering unity, and conveying profound and impactful messages to the world. The main objective of this research is to examine the literature on media in sports events from both intellectual and scientific perspectives (content analysis). The data for this study were extracted from the SCOPUS database, covering the period from 1971 to 2024. Articles were selected based on keywords related to "event*", "sport*", and "media". VOS viewer software was used to analyze citation networks. The analysis of author keywords revealed emerging terms such as "social media", "Twitter", "sports media", "Facebook", "COVID-19", "sentiment analysis", and "nationalism". The content analysis results revealed that media play a pivotal role in strengthening national identity, highlighting sports achievements, and fostering the commercialization of sports. Equitable coverage, free from discrimination, along with the synergy between traditional and modern media, can significantly enhance the effectiveness of communication strategies. These findings can serve as a valuable resource for policymakers and researchers in anticipating future trends and formulating effective strategies to maximize the benefits of media in the context of sporting events.
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