Presenting the Relationship model of Social Media Marketing with the Behavior of Customers Baghdad city of Iraq with the Mediation of Communication Literacy

Volume 13, Issue 4, July 2026, Pages 163-186

10.30473/jsm.2025.71210.1862

Yosef jamal Rahim; Forough Mohammadi

• View Article
• PDF 1.15 M

The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network)

Volume 13, Issue 1, November 2025, Pages 1-16

10.30473/jsm.2024.69275.1801

Nadia Kahrizi; Mohamad Piri; Javad Karimi

• View Article
• PDF 1.09 M

The Role of Integrated Marketing Communications in the Development of Mass Sports

Volume 12, Issue 3, May 2025, Pages 97-112

10.30473/jsm.2024.66587.1712

mehdi rahimi afshar; Hamid Ghasemi; Masoumeh Hosseini

• View Article
• PDF 798.95 K

Factors affecting the development of the personal brand of athletes through the social network Instagram

Volume 12, Issue 3, May 2025, Pages 181-202

10.30473/jsm.2025.72815.1917

yasaman rezaeiniya; mahdi bashiri; Behrouz Ghorbanzadeh; Sheyda Amini

• View Article
• PDF 1.24 M

The Effect of Technology Environment on Marketing Development in the Wrestling Premier League in Iran

Volume 10, Issue 4, July 2023, Pages 75-89

10.30473/jsm.2022.62868.1597

farzad khorasani sasi kolomi; Masoumeh Kalateh Seifari; Morteza Doosti

• View Article
• PDF 616.6 K

The Role of Diplomatic Relations in the Introducing and Promoting of Foreign Sports in Iran

Volume 11, Issue 2, January 2023, Pages 55-76

10.30473/jsm.2023.68691.1781

Sara Keshkar; Ghazal panahbar

• View Article
• PDF 879.23 K

Presenting a Model of the Role of Social Media on the Entry of Female Spectators into Iranian Football Stadiums

Volume 9, Issue 4, July 2022, Pages 57-71

10.30473/jsm.2021.56999.1496

hamid mirsafian; Masoumeh Kalateh Seifari; Sahar Akbarnezhad Dehmiani; Fatemeh Katebi Jahromi

• View Article
• PDF 1.32 M

Feasibility of Designing and Implementing Marketing Software in Ardabil Sport Events

Volume 8, Issue 2, February 2021, Pages 95-102

10.30473/jsm.2020.49963.1366

Farzad Nobakht; Roghayyeh Bakhshesh; Mehrdad Moharramzadeh; Abbas Naghizadeh

• View Article
• PDF 1.04 M

The Role of Social Factors in the Exchange of Tacit Knowledge and Marketing Effectiveness of Sports Companies (Case Study: Majid Sport Brand)

Volume 6, Issue 3, February 2019, Pages 67-76

10.30473/jsm.2019.43043.1289

Rasool Nazari; Elham Moshkelgosha; Reza Fardipoor

• View Article
• PDF 651.93 K

Relationship between word of mouth advertising with customer intention to revisit in sport clubs: The Study of Ilam`s bodybuilding clubs

Volume 3, Issue 4, September 2016, Pages 25-34

hosein kordloo; reza khorshidi; alireza elahi

• View Article
• PDF 536.64 K

The investigating and Comparison online services and Web marketing in Iranian, Germany and the UK Soccer clubs

Volume 3, Issue 1, December 2015, Pages 41-51

saeed khanmoradi; Hossein Eydi; Akram GhobadiYeganeh

• View Article
• PDF 1.05 M

Impact of Social Media Marketing: The Impact of whats App ‎status update on a sporting event of the academic program ‎

Volume 2, Issue 4, September 2015, Pages 38-46

Amin Raee'at; Mahvash Zeini Zadeh; Somaeh Emadi

• View Article
• PDF 611.16 K

Evaluation of web marketing (Customer Relationship Management) Iranian football clubs

Volume 2, Issue 3, June 2015, Pages 19-28

gh mehrabii; M Jalli Farhanei

• View Article
• PDF 801.23 K

The Role of IRIB on the Marketing of Iranian Sports Goods with Emphasis on Sports Mix Marketing (P4)

Volume 2, Issue 1, November 2014, Pages 27-35

nargas baktash; taeabah barzagar

• View Article
• PDF 1.24 M

The effect of mass media on sports financing

Volume 1, Issue 3, May 2014, Pages 43-49

Morteza Rezae soofi; Abbas Shabani

• View Article