farzad khorasani sasi kolomi; Masoumeh Kalateh Seifari; Morteza Doosti
Abstract
AbstractThe present study was the effect of technology environment on marketing development in the Iranian Wrestling Premier League. The statistical population of the research includes 16 people of officials, wrestlers, wrestling managers, coaches and sponsors. The sampling method was purposeful and ...
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AbstractThe present study was the effect of technology environment on marketing development in the Iranian Wrestling Premier League. The statistical population of the research includes 16 people of officials, wrestlers, wrestling managers, coaches and sponsors. The sampling method was purposeful and available. Data collection instruments were semi-structured interviews and review of research literature. A set of codes and concepts was collected during open coding and important categories were obtained. In the axial coding stage, the categories obtained in the open coding stage were related to each other and these categories were determined in 6 titles and in the form of a paradigm pattern. In the next step, through open coding 85 concepts were obtained and By categorizing these codes, 56 subcategories were created And in the axial coding stage 16 main categories were classified. The results showed that in casual conditions; Expenses paid by fans by using technology, site security and comparison of Expenses and benefits of technology in sports marketing. in the axial category; technology in sports marketingin. in the underlying factors: the desirability of wrestling income through technology, . in strategies; creating cyberspace, Creativity and Entrepreneurship in Marketing Development, holding online forecasts, using modern technology in the gym and internet advertising. in the consequences; positive behavior of fans were all found to be effective elements in marketing development.According to the findings, wrestling managers need to using different technologies in the field of marketing in wrestling .
Sport International Relations
Sara Keshkar; Ghazal panahbar
Abstract
Sports have long been utilized in diplomatic and international relations as a form of soft power. This qualitative study with a historical perspective used documentary methods and nominal interviews to examine the emergence of non-native sports in Iran. All relevant historical documents, articles, books, ...
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Sports have long been utilized in diplomatic and international relations as a form of soft power. This qualitative study with a historical perspective used documentary methods and nominal interviews to examine the emergence of non-native sports in Iran. All relevant historical documents, articles, books, and reports (N=70) were analyzed. Experts and researchers in the field of sports history in Iran including experts in the field of sport management, sport sociology; history of sports; athletes and Sports veterans; club and teams managers (N=19) were also purposefully and snowball sampled to reach the theoretical saturation limit. Results indicated that Iranians who returned from abroad and foreigners were key in introducing sports to Iran, while economic and political communications were important in promoting development. Advertising and marketing, foreign culture, structural development, and economic development have helped sustain and develop these disciplines. Similar emergence in many countries suggests that governments have used sports as a tool to achieve political goals in host countries.
hamid mirsafian; Masoumeh Kalateh Seifari; Sahar Akbarnezhad Dehmiani; Fatemeh Katebi Jahromi
Abstract
The presence of spectators in football stadiums has made the sport live, & without the presence of football spectators, it loses its charm & excitement. In Iran, women are not allowed to attend football stadiums. On the other hand, social media has a significant role in new findings & the ...
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The presence of spectators in football stadiums has made the sport live, & without the presence of football spectators, it loses its charm & excitement. In Iran, women are not allowed to attend football stadiums. On the other hand, social media has a significant role in new findings & the formation of developments & information. Therefore, the purpose of this study was to provide a model of the role of social media on the entry of female spectators into Iranian football stadiums. This research is exploratory in terms of purpose & strategic in terms of exploration, which was carried out qualitatively based on the data theory of the foundation. The study population consisted of professors & elites in the field of sports management & media activists who were purposefully selected & snowballed & the data were collected through semi-structured interviews. The results showed that the obtained model consists of three parts. In the first level of the model are the components of the driving factors & in the second level are the components of the factors related to the processes & also in the third level are the primary & secondary outcomes. With the support of the government & using the results of the present study, managers & officials of the Iranian football sector can help the development of football marketing & the country's football economy by providing the possibility of female spectators in Iranian football stadiums.
Farzad Nobakht; Roghayyeh Bakhshesh; Mehrdad Moharramzadeh; Abbas Naghizadeh
Abstract
The purpose of this study was to evaluate the feasibility of designing and implementing marketing software in sporting events to investigate the financial, technical, human, legal, operational and schedule aspects of the study. The feasibility questionnaire was prepared with 40 items in 6 dimensions: ...
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The purpose of this study was to evaluate the feasibility of designing and implementing marketing software in sporting events to investigate the financial, technical, human, legal, operational and schedule aspects of the study. The feasibility questionnaire was prepared with 40 items in 6 dimensions: financial, technical, human, legal, operational and scheduling. Its reliability was assessed by Cronbach's alpha test and content validity of the questionnaire by 5 professors of sport management (using CVI and CVR indices). The statistical population of this research is 270 sport managers and experts and software designers in Ardabil city. Sampling was categorical random and the sample size was estimated 154 according to Cochran formula. The research findings showed that the human aspect of marketing software in Ardebil sport events is confirmed but technical, legal, financial, operational and scheduling aspects of marketing software in Ardebil province is not confirmed. According to the results, the design and implementation of sports event marketing software in Ardabil province is not evaluated positively and it is necessary to consider the possible obstacles and ways of investigating it before to design it.
Rasool Nazari; Elham Moshkelgosha; Reza Fardipoor
Abstract
The aim of this study was investigate the role of quality cross-functional communication and social opportunities as factors affecting the exchange of tacit knowledge and marketing effectiveness. Methods this descriptive correlation studies that were conducted through a survey. The population of this ...
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The aim of this study was investigate the role of quality cross-functional communication and social opportunities as factors affecting the exchange of tacit knowledge and marketing effectiveness. Methods this descriptive correlation studies that were conducted through a survey. The population of this research was sports Sellers. The data collection tool was questionnaire, and the sample of this research was 144 Sellers of Sports products. The collected data is analyzed using SPSS and AMOS software. Results shows that two variables of inter functional communication quality, and socialization opportunities has a positive and direct relationship with marketing development and a positive and indirect relationship through the mediating effect of tacit knowledge. The results show mediate role of the exchange of tacit knowledge in relationship between the quality of cross-functional communication and socialization opportunities with marketing effectiveness theoretically, the body of knowledge adds. In general, it is recommended that marketing and sales managers consider strategies to improve marketing effectiveness by increasing investment in inter-functional communication and socializing opportunities.
hosein kordloo; reza khorshidi; alireza elahi
Volume 3, Issue 4 , September 2016, , Pages 25-34
Abstract
The purpose of this study is to describe and determine the relationship between word of mouth advertising and intention to revisit in Ilam’s bodybuilding clubs. The population of study includes all costumers of bodybuilding in Ilam’s that have one year attendance in this clubs. To do this, ...
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The purpose of this study is to describe and determine the relationship between word of mouth advertising and intention to revisit in Ilam’s bodybuilding clubs. The population of study includes all costumers of bodybuilding in Ilam’s that have one year attendance in this clubs. To do this, 280 were randomly selected customers from bodybuilding clubs and data was collected through Junk word of mouth advertising questionnaire (2007) and reliability α=0.85, Lim intonation to revisited questionnaire (2006) and reliability α= 0.91. Research method was Correlational and Pearson correlation coefficient and linear regression were used for analyze data. The result of the regression analysis revealed that all the components of word of mouth advertising had the capability of predicting the customer intention to revisit in bodybuilding club (The component elements of receivers expertise). The component actively sought by congruence had the most effect and tie strength had the least effect on the customer intention to revisit in bodybuilding club.
saeed khanmoradi; Hossein Eydi; Akram GhobadiYeganeh
Volume 3, Issue 1 , December 2015, , Pages 41-51
Abstract
The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German ...
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The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German Bundesliga (18 teams) and UK Premier League (20 teams) in the 2015-2014 season. The sample was equal to society and include 54web site. The research tools was a check list developed by researcher that sports management experts had confirmed its validity and reliability were achieved through editors reliability. For data analysis, descriptive statistics (percentage, average, standard deviation) and inferential statistics (k-s, Spearman correlation coefficient and Friedman test) were used. The results show that Iranian club's web site compared with clubs in Germany and Britain had lowest average in online services (9/37) and web marketing (1/43). The most important strengths and weaknesses of the Iran Premier League became clear in this regard. Also, Malavan club had highest ratings average in providing online services (11/40) and Tractor club had the highest ratings average in web marketing (11/67). Also, there was a significant relationship between online services and web-based marketing in the UK Premier League. Conclude that Iranian soccer clubs must make more effort in online marketing and services to reduce the gap between themselves and European countries.
Amin Raee'at; Mahvash Zeini Zadeh; Somaeh Emadi
Volume 2, Issue 4 , September 2015, , Pages 38-46
Abstract
ABSTRACTSocial media marketing, including the use of Facebook , is becoming a prevalent part of the promotional marketing mix by recreation and sport organizations.While use of Facebook as a marketing tool is common , empirical evidence of itsuse is lacking. This study examined the effectiveness ...
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ABSTRACTSocial media marketing, including the use of Facebook , is becoming a prevalent part of the promotional marketing mix by recreation and sport organizations.While use of Facebook as a marketing tool is common , empirical evidence of itsuse is lacking. This study examined the effectiveness of social media marketing on college students in a campus recreation setting. Specifically, the effectiveness of Facebook status messages were assessed via a 2 × 2 repeated factorial within withinsubjects design to determine their influence on awareness of, interest in, and intention to participate in a campus recreation special event. Participants wereassigned to experimental (n = 27) or control (n = 25) groups . ANCOVAs revealed significant differences in awareness based on the treatment, but not in interest orintention. Findings suggest that social media marketing was effective in increasing awareness , and the study served as an empirical foundation for future research .
gh mehrabii; M Jalli Farhanei
Volume 2, Issue 3 , June 2015, , Pages 19-28
Abstract
Management in sport services centers can obtain high efficiency, which attract more audience participation. Customer Relationship Management (CRM) is the interaction with fans for gain competitive advantage and clubs can using through their websites. Accordingly, this study with the aim of evaluate web ...
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Management in sport services centers can obtain high efficiency, which attract more audience participation. Customer Relationship Management (CRM) is the interaction with fans for gain competitive advantage and clubs can using through their websites. Accordingly, this study with the aim of evaluate web marketing (customer relationship management) Iranian football club was done. This research was conducted as a qualitative method and applied perspective. In order to collect information used standard checklist Kriemadis Marketing and the findings reveal that website of Iranian football club have some information features, but in all features of sales, promotion, communication and information gathering aren't good condition. Thus, according to the research Iranian football clubs require to wide and major review in structural and update their own websites for gain competitive advantage.Thus, according to the research Iranian football clubs require to wide and major review in structural and update their own websites for gain competitive advantage.Keywords: Marketing, Customer, Relationship, Management, Football
nargas baktash; taeabah barzagar
Volume 2, Issue 1 , November 2014, , Pages 27-35
Abstract
The present study examined the role of IRIB on the marketing of sports goods with an emphasis on sports mix marketing (P4). The components were sports marketing of products, price, promotion and place. Research type was a descriptive-survey. Populations were sports journalists, experts and all sports ...
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The present study examined the role of IRIB on the marketing of sports goods with an emphasis on sports mix marketing (P4). The components were sports marketing of products, price, promotion and place. Research type was a descriptive-survey. Populations were sports journalists, experts and all sports manufacturers. The instrument was a questionnaire. The analysis of the data collected with the help of SPSS software. The results showed that there was a significant difference between the existing situation and the desired situation of components, products, price and there was not any significant difference distribution existing status for desired promotion.
Morteza Rezae soofi; Abbas Shabani
Volume 1, Issue 3 , May 2014, , Pages 43-49
Abstract
Today, media are considered as the nerve center of the society, so they are the main and the most effective tools to transforming the information in communication possess. Means of transmitting information and knowledge in the communication process are realized. The aim of this study was to investigate ...
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Today, media are considered as the nerve center of the society, so they are the main and the most effective tools to transforming the information in communication possess. Means of transmitting information and knowledge in the communication process are realized. The aim of this study was to investigate the effect of mass media on the financing of the exercise. The method used in this study was descriptive- analytic with an applied nature and purpose. Collection method in this study was library studies and data collected by questionnaire. Several physical education professors were employed to determine the validity of the questionnaire survey .After their comments, the questionnaires were approved. To measure the reliability, the Cronbach's alpha in a small part of the Statistical Society (18n) was used and it was 0.90. The study population consisted of athletic supporters, private sector, public sector sponsors, board sports in Central Province, administration staff, Youth and Sports of the Markazi Province and faculty members of Markazi University, respectively.Sample of 80 patients, 71 completed the questionnaire correctly and were received and analyzed. For statistical analysis, data were analyzed using descriptive and inferential statistics. Inferential statistics, Friedman test was used to rank the items. The results showed that mass media in our country played a slight role in supporting financial resources, marketing and development of sports industry, as mass media has been resided in the middle rank. Therefore, it necessary to consider mass media in order to revise financial resource support and marketing of mass media and the laws of television rights.