A
-
Activity Proportion
Brand Image with Emphasis on the Leading Factors of Sports Celebrities in Media Advertising [Volume 7, Issue 2, 2019-2020, Pages 29-39]
-
Advertising
The Effect of Sport Fandom and General Attitude towards Advertising on the Credibility of Sports Advertising [Volume 7, Issue 3, 2019-2020, Pages 33-42]
-
Ardabil Province
Investigating Networking Capability of Sports Clubs in Ardabil Province [Volume 7, Issue 4, 2019-2020, Pages 15-22]
-
Arousal
Neuro -Psychological Investigation of Famous Athletes' Endorsement on Decision Purchasing Sport and Non-Sport Products [Volume 7, Issue 2, 2019-2020, Pages 41-51]
-
Article
A Systematic Review of Studies in the Area of Sport Talent Identification [Volume 7, Issue 3, 2019-2020, Pages 25-32]
-
Athlete Endorsement
Investigating the Effect of Advertising by the Famous Sports Figures on the Tendency to Buy Sports and non-sports Goods: A Quasi-Experimental Study [Volume 7, Issue 4, 2019-2020, Pages 53-64]
-
Attention
Neuro -Psychological Investigation of Famous Athletes' Endorsement on Decision Purchasing Sport and Non-Sport Products [Volume 7, Issue 2, 2019-2020, Pages 41-51]
B
-
Behavioral Intentions
An investigation of consumption-commenication`s emotions affected by well-known sports mascots in explain consumers' behavioral intention: The moderating effect of gender [Volume 7, Issue 4, 2019-2020, Pages 23-36]
-
Behavioral Responses
The Effect of Instagram Advertising Indices on the Immediate and Hidden Behavioral Response of Sporting Goods Consumers [Volume 7, Issue 4, 2019-2020, Pages 65-78]
-
Brand community
The Effect of Brand Identification on Brand Evangelism Football Teams in Social Media: With the Mediating Role of Brand Loyalty [Volume 7, Issue 3, 2019-2020, Pages 43-54]
-
Brand image
Investigation Relationship between Social Media Marketing and Electronic Word of Mouth with the Mediator Role of Brand Awareness and Brand Image (Case Study: Sportswear Customers) [Volume 7, Issue 1, 2019-2020, Pages 51-64]
-
Brand Number
Brand Image with Emphasis on the Leading Factors of Sports Celebrities in Media Advertising [Volume 7, Issue 2, 2019-2020, Pages 29-39]
-
Brand Organization
The Effect of Brand Identification on Brand Evangelism Football Teams in Social Media: With the Mediating Role of Brand Loyalty [Volume 7, Issue 3, 2019-2020, Pages 43-54]
-
Brand personality appeal
Explaining the Consequences of Human Brand Personality Appeal in Sports TV Programs(Case Study: Navad TV Program) [Volume 7, Issue 4, 2019-2020, Pages 37-52]
C
-
Celebrity Athletes
Investigating the Effect of Advertising by the Famous Sports Figures on the Tendency to Buy Sports and non-sports Goods: A Quasi-Experimental Study [Volume 7, Issue 4, 2019-2020, Pages 53-64]
-
Competence Tree
The Competence Tree of “Navad” TV Program in Social Media [Volume 7, Issue 1, 2019-2020, Pages 27-42]
-
Consumer Response Response
The Effect of Social Media Marketing Efforts on the Sport Products Consumer Response by Mediating Brand Equity [Volume 7, Issue 2, 2019-2020, Pages 83-94]
-
Consumption Behavior
Determining of Structural Equation Models of Releationship between Relaetionship Marketing with Consumption Behaviour and Costumer Loyalty Pools: case study Birjand [Volume 7, Issue 1, 2019-2020, Pages 65-76]
-
Corruption in sport
Content Analysis of Media Coverage of Corruption in Iran’s Football: Case Study of TV Program 90 [Volume 7, Issue 2, 2019-2020, Pages 111-120]
-
Credibility
The Effect of Sport Fandom and General Attitude towards Advertising on the Credibility of Sports Advertising [Volume 7, Issue 3, 2019-2020, Pages 33-42]
-
Critical Discourse Analysis
Judgment, Football and Media; Critical Discourse Analysis of the Ninety TV Program (90) [Volume 7, Issue 2, 2019-2020, Pages 53-68]
-
Customer Response
Effect of Social Media Marketing on Brand Equity and the Response of Persepolis Football Fans [Volume 7, Issue 4, 2019-2020, Pages 99-112]
D
-
Development
The Mass Media Role in the Development of Championship Social Culture [Volume 7, Issue 1, 2019-2020, Pages 97-109]
-
Development
Investigating the Role of Mass Media in the Development of Private Sector Participation in Sport [Volume 7, Issue 1, 2019-2020, Pages 85-96]
-
Develop professional football
Presenting a Pattern for Optimum Performance of Sport Media with Approach Professional Football Developing [Volume 7, Issue 2, 2019-2020, Pages 69-81]
-
Digital
Design of the Structural Model Motivates Viewers of Sports Programs through Digital Devices [Volume 7, Issue 1, 2019-2020, Pages 15-26]
E
-
Educational Grade
Comparison of Sports Coverage on the Websites of Education Ministry in Provinces with Emphasis on Sports Fields and the Relationship between News and Educational Grade [Volume 7, Issue 4, 2019-2020, Pages 113-124]
-
Education Ministry
Comparison of Sports Coverage on the Websites of Education Ministry in Provinces with Emphasis on Sports Fields and the Relationship between News and Educational Grade [Volume 7, Issue 4, 2019-2020, Pages 113-124]
-
El Clasico
Functions of Social Media in Sport Fanatic: Explore the Comments
after the El Clasico Fans [Volume 7, Issue 2, 2019-2020, Pages 95-109]
-
Electroencephalography
Neuro -Psychological Investigation of Famous Athletes' Endorsement on Decision Purchasing Sport and Non-Sport Products [Volume 7, Issue 2, 2019-2020, Pages 41-51]
-
Endorser
Investigating the Effect of Advertising by the Famous Sports Figures on the Tendency to Buy Sports and non-sports Goods: A Quasi-Experimental Study [Volume 7, Issue 4, 2019-2020, Pages 53-64]
F
-
Football Fans
The Role of Webqual in Users’ Satisfaction and Intention for Repurchasing the Internet Ticket in Football Pro-league of Iran [Volume 7, Issue 2, 2019-2020, Pages 15-27]
-
Football Fans
Functions of Social Media in Sport Fanatic: Explore the Comments
after the El Clasico Fans [Volume 7, Issue 2, 2019-2020, Pages 95-109]
-
Football Premier League
The Effect of Social Network on Word of Mouth Advertising Due to Loyalty and Attachment to the Brand in Iran Football Premier League [Volume 7, Issue 3, 2019-2020, Pages 81-90]
G
-
General Attitude
The Effect of Sport Fandom and General Attitude towards Advertising on the Credibility of Sports Advertising [Volume 7, Issue 3, 2019-2020, Pages 33-42]
H
-
Harm
The Effect of Brand Identification on Brand Evangelism Football Teams in Social Media: With the Mediating Role of Brand Loyalty [Volume 7, Issue 3, 2019-2020, Pages 43-54]
-
Human Brand
Explaining the Consequences of Human Brand Personality Appeal in Sports TV Programs(Case Study: Navad TV Program) [Volume 7, Issue 4, 2019-2020, Pages 37-52]
I
-
Information and Communication Technology
Analysis of Veterans' Sport in Mazandaran Province by SWOT with Emphasis on Information and Communication Technology [Volume 7, Issue 3, 2019-2020, Pages 55-68]
-
Instagram Advertising
The Effect of Instagram Advertising Indices on the Immediate and Hidden Behavioral Response of Sporting Goods Consumers [Volume 7, Issue 4, 2019-2020, Pages 65-78]
-
Instant Shopping
The Effect of Instagram Advertising Indices on the Immediate and Hidden Behavioral Response of Sporting Goods Consumers [Volume 7, Issue 4, 2019-2020, Pages 65-78]
-
Intent to Purchase
The Effect of Instagram Advertising Indices on the Immediate and Hidden Behavioral Response of Sporting Goods Consumers [Volume 7, Issue 4, 2019-2020, Pages 65-78]
-
Internet of Things
Explaining the Applications of Internet of things in Iran's Sports Industry: A Sustainable Development Approach [Volume 7, Issue 3, 2019-2020, Pages 91-98]
-
Internet Purchasin
The Role of Webqual in Users’ Satisfaction and Intention for Repurchasing the Internet Ticket in Football Pro-league of Iran [Volume 7, Issue 2, 2019-2020, Pages 15-27]
-
Iranian
The Role of the Media on the Attitude of Iranian Women toward the Participation of Muslim Women in the Olympic and World Championships [Volume 7, Issue 1, 2019-2020, Pages 43-50]
-
Iranian Premier League
Quantitative Assessment of the Official Websites of Iran's Top Sports Clubs (Case Study: Official Websites of Football, Basketball, and Volleyball Clubs) [Volume 7, Issue 3, 2019-2020, Pages 15-24]
L
-
Loyalty
Determining of Structural Equation Models of Releationship between Relaetionship Marketing with Consumption Behaviour and Costumer Loyalty Pools: case study Birjand [Volume 7, Issue 1, 2019-2020, Pages 65-76]
M
-
Mass Media
The Mass Media Role in the Development of Championship Social Culture [Volume 7, Issue 1, 2019-2020, Pages 97-109]
-
Mass Media
Investigating the Role of Mass Media in the Development of Private Sector Participation in Sport [Volume 7, Issue 1, 2019-2020, Pages 85-96]
-
Mass Media
Reviwing and Rating the Role of Mass Media in Development of Sport Tourism in Tabriz City [Volume 7, Issue 1, 2019-2020, Pages 77-84]
-
Media
Design of the Structural Model Motivates Viewers of Sports Programs through Digital Devices [Volume 7, Issue 1, 2019-2020, Pages 15-26]
-
Media
The Role of the Media on the Attitude of Iranian Women toward the Participation of Muslim Women in the Olympic and World Championships [Volume 7, Issue 1, 2019-2020, Pages 43-50]
-
Media advertising
Brand Image with Emphasis on the Leading Factors of Sports Celebrities in Media Advertising [Volume 7, Issue 2, 2019-2020, Pages 29-39]
-
Media Consumption
Functions of Social Media in Sport Fanatic: Explore the Comments
after the El Clasico Fans [Volume 7, Issue 2, 2019-2020, Pages 95-109]
-
Modern Knowledge Management Process
The Role of Modern Knowledge Management Processes in the Strategy of Sustainable Competitive Advantage (Case Study: Sports Media Staff of Isfahan Province) [Volume 7, Issue 4, 2019-2020, Pages 79-98]
-
Modern Media
Reviwing and Rating the Role of Mass Media in Development of Sport Tourism in Tabriz City [Volume 7, Issue 1, 2019-2020, Pages 77-84]
-
Motivation
Design of the Structural Model Motivates Viewers of Sports Programs through Digital Devices [Volume 7, Issue 1, 2019-2020, Pages 15-26]
-
Muslim
The Role of the Media on the Attitude of Iranian Women toward the Participation of Muslim Women in the Olympic and World Championships [Volume 7, Issue 1, 2019-2020, Pages 43-50]
N
-
Navad Program
Judgment, Football and Media; Critical Discourse Analysis of the Ninety TV Program (90) [Volume 7, Issue 2, 2019-2020, Pages 53-68]
-
Navad Program
Explaining the Consequences of Human Brand Personality Appeal in Sports TV Programs(Case Study: Navad TV Program) [Volume 7, Issue 4, 2019-2020, Pages 37-52]
-
Networking
Investigating Networking Capability of Sports Clubs in Ardabil Province [Volume 7, Issue 4, 2019-2020, Pages 15-22]
-
Neuromarketing
Neuro -Psychological Investigation of Famous Athletes' Endorsement on Decision Purchasing Sport and Non-Sport Products [Volume 7, Issue 2, 2019-2020, Pages 41-51]
O
-
Official Website
Quantitative Assessment of the Official Websites of Iran's Top Sports Clubs (Case Study: Official Websites of Football, Basketball, and Volleyball Clubs) [Volume 7, Issue 3, 2019-2020, Pages 15-24]
-
Olympic
The Role of the Media on the Attitude of Iranian Women toward the Participation of Muslim Women in the Olympic and World Championships [Volume 7, Issue 1, 2019-2020, Pages 43-50]
-
Optimum performance
Presenting a Pattern for Optimum Performance of Sport Media with Approach Professional Football Developing [Volume 7, Issue 2, 2019-2020, Pages 69-81]
P
-
Persepolis Team Fans
Effect of Social Media Marketing on Brand Equity and the Response of Persepolis Football Fans [Volume 7, Issue 4, 2019-2020, Pages 99-112]
-
Private Sector
Investigating the Role of Mass Media in the Development of Private Sector Participation in Sport [Volume 7, Issue 1, 2019-2020, Pages 85-96]
-
Purchase Behavior
Investigating the Effect of Advertising by the Famous Sports Figures on the Tendency to Buy Sports and non-sports Goods: A Quasi-Experimental Study [Volume 7, Issue 4, 2019-2020, Pages 53-64]
-
Purchase Decision
Neuro -Psychological Investigation of Famous Athletes' Endorsement on Decision Purchasing Sport and Non-Sport Products [Volume 7, Issue 2, 2019-2020, Pages 41-51]
Q
-
Quantitative Evaluation
Quantitative Assessment of the Official Websites of Iran's Top Sports Clubs (Case Study: Official Websites of Football, Basketball, and Volleyball Clubs) [Volume 7, Issue 3, 2019-2020, Pages 15-24]
R
-
Referee
Judgment, Football and Media; Critical Discourse Analysis of the Ninety TV Program (90) [Volume 7, Issue 2, 2019-2020, Pages 53-68]
-
Relationship marketing
Determining of Structural Equation Models of Releationship between Relaetionship Marketing with Consumption Behaviour and Costumer Loyalty Pools: case study Birjand [Volume 7, Issue 1, 2019-2020, Pages 65-76]
S
-
Selected Countries
A Comparative Study of Sports Diplomacy Practices and Experiences in Islamic Republic of Iran and Selected Countries [Volume 7, Issue 3, 2019-2020, Pages 69-79]
-
Service Quality
The Role of Webqual in Users’ Satisfaction and Intention for Repurchasing the Internet Ticket in Football Pro-league of Iran [Volume 7, Issue 2, 2019-2020, Pages 15-27]
-
Social Media
Functions of Social Media in Sport Fanatic: Explore the Comments
after the El Clasico Fans [Volume 7, Issue 2, 2019-2020, Pages 95-109]
-
Social Media
Effect of Social Media Marketing on Brand Equity and the Response of Persepolis Football Fans [Volume 7, Issue 4, 2019-2020, Pages 99-112]
-
Social Media Marketing
Investigation Relationship between Social Media Marketing and Electronic Word of Mouth with the Mediator Role of Brand Awareness and Brand Image (Case Study: Sportswear Customers) [Volume 7, Issue 1, 2019-2020, Pages 51-64]
-
Social Media Marketing
The Effect of Social Media Marketing Efforts on the Sport Products Consumer Response by Mediating Brand Equity [Volume 7, Issue 2, 2019-2020, Pages 83-94]
-
Social responsibility in sport
An investigation of consumption-commenication`s emotions affected by well-known sports mascots in explain consumers' behavioral intention: The moderating effect of gender [Volume 7, Issue 4, 2019-2020, Pages 23-36]
-
Sport
Analysis of Veterans' Sport in Mazandaran Province by SWOT with Emphasis on Information and Communication Technology [Volume 7, Issue 3, 2019-2020, Pages 55-68]
-
Sport
Investigating the Role of Mass Media in the Development of Private Sector Participation in Sport [Volume 7, Issue 1, 2019-2020, Pages 85-96]
-
Sport
Functions of Social Media in Sport Fanatic: Explore the Comments
after the El Clasico Fans [Volume 7, Issue 2, 2019-2020, Pages 95-109]
-
Sport
Comparison of Sports Coverage on the Websites of Education Ministry in Provinces with Emphasis on Sports Fields and the Relationship between News and Educational Grade [Volume 7, Issue 4, 2019-2020, Pages 113-124]
-
Sport Diplomacy
A Comparative Study of Sports Diplomacy Practices and Experiences in Islamic Republic of Iran and Selected Countries [Volume 7, Issue 3, 2019-2020, Pages 69-79]
-
Sport events
The Role of Webqual in Users’ Satisfaction and Intention for Repurchasing the Internet Ticket in Football Pro-league of Iran [Volume 7, Issue 2, 2019-2020, Pages 15-27]
-
Sport media
Presenting a Pattern for Optimum Performance of Sport Media with Approach Professional Football Developing [Volume 7, Issue 2, 2019-2020, Pages 69-81]
-
Sports
Design of the Structural Model Motivates Viewers of Sports Programs through Digital Devices [Volume 7, Issue 1, 2019-2020, Pages 15-26]
-
Sports Advertising
Investigating the Effect of Advertising by the Famous Sports Figures on the Tendency to Buy Sports and non-sports Goods: A Quasi-Experimental Study [Volume 7, Issue 4, 2019-2020, Pages 53-64]
-
Sports Business
Investigating Networking Capability of Sports Clubs in Ardabil Province [Volume 7, Issue 4, 2019-2020, Pages 15-22]
-
Sports fandom
The Effect of Sport Fandom and General Attitude towards Advertising on the Credibility of Sports Advertising [Volume 7, Issue 3, 2019-2020, Pages 33-42]
-
Sports Fans
An investigation of consumption-commenication`s emotions affected by well-known sports mascots in explain consumers' behavioral intention: The moderating effect of gender [Volume 7, Issue 4, 2019-2020, Pages 23-36]
-
Sports Fields
Comparison of Sports Coverage on the Websites of Education Ministry in Provinces with Emphasis on Sports Fields and the Relationship between News and Educational Grade [Volume 7, Issue 4, 2019-2020, Pages 113-124]
-
Sports Industry
Explaining the Applications of Internet of things in Iran's Sports Industry: A Sustainable Development Approach [Volume 7, Issue 3, 2019-2020, Pages 91-98]
-
Sports media
Reviwing and Rating the Role of Mass Media in Development of Sport Tourism in Tabriz City [Volume 7, Issue 1, 2019-2020, Pages 77-84]
-
Sport Talent Identification
A Systematic Review of Studies in the Area of Sport Talent Identification [Volume 7, Issue 3, 2019-2020, Pages 25-32]
-
Sport tourism
Reviwing and Rating the Role of Mass Media in Development of Sport Tourism in Tabriz City [Volume 7, Issue 1, 2019-2020, Pages 77-84]
-
Strategic Foresight
The Competence Tree of “Navad” TV Program in Social Media [Volume 7, Issue 1, 2019-2020, Pages 27-42]
-
Strategy
Analysis of Veterans' Sport in Mazandaran Province by SWOT with Emphasis on Information and Communication Technology [Volume 7, Issue 3, 2019-2020, Pages 55-68]
-
Sustainable Development
Explaining the Applications of Internet of things in Iran's Sports Industry: A Sustainable Development Approach [Volume 7, Issue 3, 2019-2020, Pages 91-98]
-
SWOT Matrix
Analysis of Veterans' Sport in Mazandaran Province by SWOT with Emphasis on Information and Communication Technology [Volume 7, Issue 3, 2019-2020, Pages 55-68]
T
-
Team Identification
An investigation of consumption-commenication`s emotions affected by well-known sports mascots in explain consumers' behavioral intention: The moderating effect of gender [Volume 7, Issue 4, 2019-2020, Pages 23-36]
-
Thesis
A Systematic Review of Studies in the Area of Sport Talent Identification [Volume 7, Issue 3, 2019-2020, Pages 25-32]
-
TV program
Content Analysis of Media Coverage of Corruption in Iran’s Football: Case Study of TV Program 90 [Volume 7, Issue 2, 2019-2020, Pages 111-120]
V
-
Veterans
Analysis of Veterans' Sport in Mazandaran Province by SWOT with Emphasis on Information and Communication Technology [Volume 7, Issue 3, 2019-2020, Pages 55-68]
-
Viewer
Design of the Structural Model Motivates Viewers of Sports Programs through Digital Devices [Volume 7, Issue 1, 2019-2020, Pages 15-26]
-
Virtual Ethnography
The Competence Tree of “Navad” TV Program in Social Media [Volume 7, Issue 1, 2019-2020, Pages 27-42]
-
Volleybal
Quantitative Assessment of the Official Websites of Iran's Top Sports Clubs (Case Study: Official Websites of Football, Basketball, and Volleyball Clubs) [Volume 7, Issue 3, 2019-2020, Pages 15-24]
W
-
Website
Comparison of Sports Coverage on the Websites of Education Ministry in Provinces with Emphasis on Sports Fields and the Relationship between News and Educational Grade [Volume 7, Issue 4, 2019-2020, Pages 113-124]
-
Websites
The Role of Webqual in Users’ Satisfaction and Intention for Repurchasing the Internet Ticket in Football Pro-league of Iran [Volume 7, Issue 2, 2019-2020, Pages 15-27]
-
Women
The Role of the Media on the Attitude of Iranian Women toward the Participation of Muslim Women in the Olympic and World Championships [Volume 7, Issue 1, 2019-2020, Pages 43-50]
-
Women's Club
Investigating Networking Capability of Sports Clubs in Ardabil Province [Volume 7, Issue 4, 2019-2020, Pages 15-22]
-
World
The Role of the Media on the Attitude of Iranian Women toward the Participation of Muslim Women in the Olympic and World Championships [Volume 7, Issue 1, 2019-2020, Pages 43-50]