In collaboration with Payame Noor University and Iranian Scientific association of sport management

Document Type : Research Paper

Authors

1 Ph.D Candidate on Sport Management, Department of Physical Education and Sports Sciences, Najafabad Branch, Islamic Azad University, Najafabad, Iran.

2 Assistant Professor in Sport Management, Sport Sciences Faculty, University of Isfahan, Isfahan, Iran.

3 Assistant Professor, Department of Physical Education and Sports Sciences, Najafabad Branch, Islamic Azad University,Najafabad, Iran

4 Assistant Professor, Sport Medicine Research Center, Najafabad Branch, Islamic Azad University, Najafabad, Iran

Abstract

The goal of this research is to present a pattern for optimum performance of sport media with an aim to develop professional football. The research was conducted in a qualitative grounded theory manner. Experts in the field of research constitute the statistical society, in which the method of snowball sampling was used. The data was collected through 12 interviews. However, three additional interviews were also done for certainty. The data was analyzed in three coding levels: open, axial, and selective. In the three levels of coding, main and subsidiary categories were identified and were related to each other, which included causal conditions (information, public ethics improvement, reflection and analysis of problems, exaggeration, education, and financial development), basic conditions (documentation, modeling, knowledge management, human resources supply, and broadcast programing), interfering conditions (panel discussion, discourse, environmental monitoring, modernism, institutionalization, and characterization), strategies (needs assessment, targeted operationalization, and communication), and consequences (sociability, pervasion, and dynamism of development). Ultimately, the coding process is defined and the final model is formed.

Keywords

 References
1.Abasi. R. & Akbari, H. (2017). Developing a Conceptual Framework for Managing the Discourse of the Iranian Islamic Model Discourse of Progress through the National Slogans. Fifth Iranian Islamic Model of Progress, Basic Pattern of Progress, May 21. (Persian)
2.Andrews, KT.(2010).  Making the News: Movement Organizations, Media Attention, and the Public Agenda, American sociological review, 75(6), 841-866.
3.Arab Narmi. B. (2015). Designing and Developing a Role Model for Television in Developing the Main Components of Sport in Iran. PhD thesis, University of Tehran. (Persian)
4.Bakhshi chenari, A., Goodarzi, M., Sajjadi, N. & Jalali Farahani, M. (2019). Solutions for Empowering and Promoting Sport Diplomacy in Foreign Policy of Islamic Republic of Iran. Journal of Communication Management in Sports Media. 6(23), 80-90. (Persian)
5.Beamon, K K (2010), Are sports overemphasized in the socialization process of African American males? A qualitative analysis of former collegiate athletes’ perception of sport socialization, Journal of black studies, 41(2), 281-300.
6.Danaeifard, H. & Emami, M. (2007). Strategies of Qualitative Research: A Reflection on Grounded Theory Management Thought. 1(2), 69-97. (Persian)
7.Danaeifard, H. & Mozafari, Z. (2008). Promoting validity and consistency in management practices, including the importance of national deployments. Journal of Management skills. 1(1), 131-162. (Persian)
8.Davodi, N. (2000). Iranian youth benefit from the sports press. Master thesis. Tehran: Allameh Tabatabai University. (Persian)
9.De Bosscher, V. & De Knop, P., Van Bottenburg, M., Shibli, S (2006). A conceptual framework for omparati sport policy factors leading to international success, European Sport Management Quartery, 6(4), 185-215.
10.Ghareh, M., Gholipoor, N. & Anet, Z (2014).  The role of mass media to attitudes to sport for all in students of Alzahra University, Communication management in sports media, 1(2), 40-47. (Persian)
11.Hill, T., Canniford, R. & Millward, P (2018). Against Modern Football: Mobilising Protest Movements in Social Media, Journal Indexing and Metrics, 52(4), 688-708.
12.Home, J.(2005). Sport and the Mass Media in japan. Sociology of Sport Journal, 22)4(, 65-74.
13.Honari, H., Moradi, M. & Ahmadi, A (2012). Investigating the Effective Factors of Information Roles, Social Participation, Education and Culture.  Journal of Sport Managment. 12(2), 24-36. (Persian)
14.Jafari, S., Akbari khooshe Mehr, B., Sadegi, H. & Shargi, A (2019). The Role of Mass Media Informing about Sailing Races of Maragheh City on the Development of the Field. Communication Management in Sports Media. 6(22), 99-110. (Persian)
15.Javid, M. & Assadi, H. (2018). The role of mass media in developing sport tourism. Journal of sport Physiology & Management investigations. 9(4), 29-42. (Persian)
16.Khaledian, M., Mostafaei, F., Samadi, M., & Kia, F (2014). The role of mass media in the development of sport, communication management in sport media. 1(2), 48-55. (Persian)
17.Kordi, M. (2006). The Role of Mass Media in Iranian Sport. Research Project. Institute of Physical Education and Sport Sciences. (Persian)
18.Kreuger, L., Neuman, W. L. (2006). Social work research methods: qualitative and quantitative approaches: with Research Navigator.
19.Mohammad Pur, A. (2013). Qualitative Research Method against Method 1 and 2 Scientific Stages and Procedures in Qualitative Methodology. Tehran: Sociology Publications.  (Persian)
20.Moradi, M., Honari, H. & Ahmadi, A (2011). A Comparison of the Effective Components of the Role of Information, Social Participation, Education, and the Culture of National Media in Public Sports.  Journal of Communication Research. 18(4), 68-72. (Persian)
21.Pfister, G (2015). The experiences of top-level European women footballers, International review for the sociology of sport, 34 (2), 99-111.
22.Ghasemi, H. (2008). Media activities in sports. Tehran: Bamdad Book.  (Persian)
23.Ghasemi, H., Karami. A. & Sadeghi, F (2013). The Status of Television Coverage of Sports Field Matches in Sima Networks from the Perspective of Sports Media Specialists.  Journal of Applied Research in Management. 2(4), 43-54. (Persian)
24.Razavi, M. & Talebpour, M. (2018). An explanation of the role of effective strategies on developing human resources, organizational entrepreneurship and organizational development (Case study: employees of sport and youth ministry, Iran). Journal of new trends in aport management. 6(20), 67-79. (Persian)
25.Rezae soofi, M. & Shabani, A (2014). The effect of mass media on sports financing. Journal of Communication Management in Sport Media. 1(3), 46-51. (Persian)
26.Salehi, M. (2012). The importance of knowledge management in media organizations (Case study: Radio of the Islamic republic of Iran). Journal of mrdia studies. 7(18), 31-41. (Persian)
27.Salimi, M., Soltan Hosseini., M., Ghasemi, H. & Torkiyan Valashani, S. (2011). Rating Obstacles to Professional Ethics Development in Sports Media. Journal of Communication Research. 18(68), 9-29. (Persian)
28.Scott, W. R (2008). Institutions and organizations: Ideas and interests.
29.Shahbazi, R., Mostafaei Kiwi, J., Daei, R. & Sajjadi, N (2018). Role of Mass Media on Development of Sport for All (from the Perspective of Students of University of Tehran). Communication Management in Sports Media. 6(21), 33-42. (Persian)
30.Shahbazi Rad, Q., Asefi. A. & Salimi, M. (2018). Relationship between organizational socialization and player’s psychological commitment to football teams in Isfahan.  Jornal of human resource management in sport. 5(1), 19-33. (Persian)
31.Sorin, V., Tankard (2009), Communication Theory. Translated by Alireza Dehghan, Tehran, University of Tehran Publications.
32.Strauss, A. Corbin (1990). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (3rd ed.), Organizational Research Methods, 12(3):614-617.
33.Taghizadeh, A. & Kia, A. (2014). Needs assessment of media literacy education in schools. Journal of culture-communication studies. 15(26), 79-103. (Persian)
34.Translators Group of the Covenant of Managers. (2007). Seminar. Institute for Humanities and Cultural Studies. 31. (Persian)
35.Wangberg, S.C., Sørensen, T., Andreassen, H.K (2015). Using the Internet to Support Exercise and Diet: A Stratified Norwegian Survey. Medicine 2.0, 4(2), 3-15
36.Zaraki, P., Sharifians, E. & Ghahraman Tabrizi, K (2013). Content Analysis of Online and High circulation Newspapers with Emphasis on the Coverage of Sports Development Master Plan Document Components.  Journal of Applied Research of Sport Management. 3(3), 11-30. (Persian)
37.Zohrabi, F., SharifiMoghadam, M., Rooham, M. & Shahsavari, A (2012). The role of different media kinds in attracting financial support for Iran's athletic development. International Research Journal of Applied and Basic Sciences, 3 (9), 1874-1879. (Persian)