Communication Management in Sport Media

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The Role of Modern Knowledge Management Processes in the Strategy of Sustainable Competitive Advantage (Case Study: Sports Media Staff of Isfahan Province)

Document Type : Research Paper

Authors

1 Ph. D. Student in Human Resources, Department of Public Administration, Sistan and Baluchestan University, Zahedan, Iran.

2 Associate Professor, Department of Public Administration, Sistan and Baluchestan University, Zahedan, Iran.

3 Professor, Department of Public Administration, Sistan and Baluchestan University, Zahedan, Iran.

Abstract

The purpose of this research is to investigate the role of modern knowledge management processes in the strategy of sustainable competitive advantage among sports media staffs in Isfahan province. To investigate this, a major hypothesis and six partial hypotheses have been developed. The main hypothesis deals with the role of modern knowledge management processes in sustaining competitive advantage; and partial assumptions about the role of the dimensions of modern knowledge management processes (knowledge identification - the goals of cognitive science-knowledge production- Knowledge storage - Knowledge sharing - Knowledge use) in a sustainable competitive advantage. All assumptions were confirmed and their rates for the main hypothesis and sub-hypotheses are 0.34 and 0.38, 0.41, 0.41, 0.38, 0.33, 0.40 respectively. The present study is a descriptive-survey based on the purpose of data collection. The statistical population of this research is the sports media staff in Isfahan province with a population of 580 people. The sampling method is simple random. The sample size is 231 according to Morgan's table. By increasing one unit in knowledge management processes, the sustained competitive advantage will increase 0.34 units. If the organization needs to be knowledgeable and appropriate to the needs of the community and industry, identify the knowledge needed and target it, and adapt to that appropriate strategy and produce the required knowledge, then this knowledge will be stored in the enterprise memory and be exposed to those who need that knowledge and practice, and this can be the leading media organization that has a competitive edge in offering competition with other media organizations in the country. Each organization, according to its location in the local sector, should focus on other areas of science on its indigenous and regional knowledge. Knowledge and effective use of it and quick acquisition and use of new knowledge are the only sources of sustainable competitive advantage.

Keywords

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Communication Management in Sport Media
Volume 7, Issue 4 - Serial Number 28
March 2020
Pages 79-98
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History
  • Receive Date: 07 December 2018
  • Revise Date: 19 December 2018
  • Accept Date: 28 December 2018
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