References
1.Abdolvand, M. A. & Hosseinzadeh Emam, A. (2014). Evaluation and prioritization of effective components in accepting popular characters in advertising programs from a consumer perspective. Marketing Management Quarterly, 9(23), 19-39. (Persian)
2.Alsmadi, S (2006). The Power of Celebrity Endorsement in Brand Choice Behavior: An Empirical Study of Consumer Attitudes in Jordon. Journal of Accounting Business & Management, 13, 69-84.
3.Arai, A., Jae Ko, Y., & Ross, S (2014). Branding athletes: Exploration and conceptualization of Athletes brand image. Sport Management Review, 17(2), 97-106.
4.Erdogan, B.Z., Baker, M.J., & Tagg, S (2001). Selecting celebrity endorsers: The practitioner’s perspective. Journal of Advertising Research, 41(3), 39–48.
5.Esmailpur, M. & Bahreynizadeh, M., Zarei, K. (2017). The effect of the use of prominent advertisers on advertising on the attitude of consumers towards advertising. Journal of Research in New Marketing Research, 1(24), 1-22. (Persian)
6.Farahani, B. & Bahari Sh., Bazleh, M., Bahari, H. (2015). Investigating the relationship between customer satisfaction, brand image and perceived quality on costomer loyalty in hotel industry. Hospitality and hosting studies. (Persian)
7.Feyz, D. & Arefi, A., Kehyari Haghighat, A. (2016). The effect of popular celebrities and the effectiveness of advertising. Two Quarterly journal of Business Exploration, 8(16), 185-209. (Persian)
8.Fleck, N., Korchia, M., & Le Roy, I (2012). Celebrities in advertising: Looking for congruence or likability? Psychology & Marketing, 29(9), 651–662.
9.Ghotbivayghan, B., Hoseinzadeh shahri, M., & Ebrahimi, M (2015). Effect of Celebrity Endorsement on Consumer’s Perception of Corporate Image, Corporate Credibility and Corporate Loyalty. Case Studies in Business and Management, 2(1), 51-67.
10.Heckler, S.E., & Childers T.L (1992). The role of expectancy and relevancy in memory for verbal and visual information: What is in congruency? Journal of Consumer Research, 18(4), 475–492.
11.Hsu, K.C., & McDonald, D (2002). An examination on multiple celebrity endorsers in advertising. Journal of Product & Brand Management, 11(1), 19–29.
12.Ismail, A.R. & Spinelli, G (2012). Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers. Journal of Fashion Marketing and Management, 16(4), 386- 398.
13.Kashkar, S. & Ghafuri, F., Aramun, S. (2015). Determining the characteristics of the human-national brand in sport and its social acceptance in the marketing of Iranian products. Two Quarterly Journal of Sport Management and Motor Behavior, 6(11), 91-104. (Persian)
14.Kilburn, D (1998). Star power. Ad week, 39(2), 20–21.
15.Koo, J (2010). Assessing The Relationship Between Celebrity-Products Congruence and Endorser Credibility. a thesis presented to the Graduate School of the University of Florida in partial fulfillment of the requirements for the degree of Master of Advertising University of Florida.
16.Kutler, Ph. & Armstrung, G. (2014). Marketing principles.Translating Bahman Foruzandeh. Esfahan: Amukhteh Publishing. (Persian)
17.Malik, A., Sudhakar, B.D., & Dutta, D.SH (2017). Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image. IIM Kozhikode Society & Management Review, 7(1), 1–13.
18.McCracken, G (1989). Who is the celebrity endorser? Cultural foundation of the endorsement process. Journal of Consumer Research, 16(3), 310-321.
19.Mukherjee, D (2009). Impact of celebrity endorsement on brand image. Social Science Electronic Publishing, (6), 2-35.
20.Nasir saeed, M., & Bhatia, P (2014). Impact of celebrity endorsement on the image of brand on customer's mind. International journal of business and management invention, 3(11), 1-5.
21.Prakash, J., & Shamala, R (2014). Sports Celebrity Endorsements on TV and its Impact on Youth. International Journal of Humanities and Social Science Invention, 3(3), 1-8.
22.Rahimnia, F. Qadri, F& Islam, Gh (2018). Investigating the Relationship between Social Media Marketing and Electronic Voice Advertising through Image and Brand Awareness (Case Study: Majid Sportswear Customers). a Sports communication Management in sports media. 7(25), 61-70. (Persian)
23.Seno, D., & Lukas, B.A (2007). The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective. European Journal of Marketing, 41(1/2), 121–134.
24.Sliburyte, L (2009). How celebrities can be used in advertising to the best advantage, World Academy of Science, Engineering and Technology, 3(10), 2010-2015.
25.Solomon, M., Bamossy, G., & Askegaard, S (2002). Consumer behavior: A European perspective. 2nd (Eds), UK: Prentice Hall Europe.
26.Summers, J., & Johnson Morgan, M (2008). More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations. Public Relations Review, 34(2), 176-182.
27.Till, B (2001). Managing athlete endorser image: The effect of endorsed product. Sport Marketing Quarterly, 10(1), 35-42.
28.Till, B.D., & Shimp, T.A (1998). Endorsers in advertising: The case of negative celebrity information. Journal of Advertising, 27(1), 67–82.
29.Yasin, N., Noor, M., & Mohamad, O (2007). Does image of country-of-origin matter to brand equity? Journal of Product & Brand Management, 16(1), 28-48.
30.Zardoshtian,sh , Hosseini,m. Karimi.j (2016). The Role of Mass Media in the Tendency for Women Kermanshah Province to Examine the Sport. a Sports communication Management in sports media. 4(14), 13-20. (Persian)
31.Zedan Yehia Salem, M (2016). Factors Affecting Consumer Attitudes, Intentions and Behaviors toward SMS Advertising in Palestine. Indian Journal of Science and Technology, 9(4), 1-14.
32.Zipporah, M., & Mberia, H (2014). The Effects OF Celebrity Endorsement in Advertisements. International Journal of Academic Research in Economics and Management Sciences, 3(5), 178-188.
)