Research Paper
Mahboubeh Jafarzadeh Zarandi; Mohammad Ebrahim Razaghi; Azam Mirza akbari
Abstract
This research was conducted with the aim of investigating the status of IT in developing entrepreneurial opportunities in sport. The method of conducting this research was survey. The statistical population of this research includes managers of sporting goods companies in Iran (N=460), among them, ...
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This research was conducted with the aim of investigating the status of IT in developing entrepreneurial opportunities in sport. The method of conducting this research was survey. The statistical population of this research includes managers of sporting goods companies in Iran (N=460), among them, randomly and according to Morgan table, 169 companies were selected as the statistical sample. To collect data, Heirsch and Peter questionnaire (2002) was used, which it’s validity and reliability were evaluated and confirmed by Khosravani Fard (2012). The reliability coefficient of the questionnaire in the present study was calculated using Cronbach's alpha (α = 0.89) and its validity (face and content) was calculated based on the views of experienced faculty members and physical education specialists and using the sigma numbering index of 0.85. Descriptive statistics and inferential statistics were used to analyze the data and SPSS 20 software was used at a significant level (P
Research Paper
Siavash Khodaparast; Morteza Rezaei Soufi; Maryam Kazemy
Abstract
The purpose of this study was to investigate the relationship between mouth-to-mouth advertising and the willingness of people in volleyball clubs in Rasht. The method of research is descriptive-survey. The statistical population of the survey is all people who were sporting in volleyball clubs in Rasht. ...
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The purpose of this study was to investigate the relationship between mouth-to-mouth advertising and the willingness of people in volleyball clubs in Rasht. The method of research is descriptive-survey. The statistical population of the survey is all people who were sporting in volleyball clubs in Rasht. Sampling method was selected randomly. Uose to a researcher-made questionnaire consisted of 36 questions. The validity of the questionnaire was confirmed by 12 professors of the field of sports management and the reliability of the questionnaire was confirmed using the Cronbach's alpha coefficient of 0.940. Inferential statistics (Kolmogorov Smirnov). Finally, PLS software version 3 was used for modeling structural equations. The results showed that communication variable had a positive and significant positive effect on the person's willingness to attend (183.0%); The results also showed that the trust variable had a positive and significant effect on the willingness of people directly, and about 20 the percentage of this variable is explained. Also, the specialty variable has a positive and significant positive effect on the person's willingness to attend (323.0%). Finally, the commitment variable has a positive and significant effect on the willingness of the people directly, explaining about 28% of its changes. It can be said that it will be difficult to assess the quality of services before it is consumed. Therefore, the use of oral-to-mouth communication could lead to the presence and re-entry into volleyball clubs.
Research Paper
Roghayeh Badiegohar; Hossein PourSoltani
Abstract
The current study aims to analyze the status of scientific, scientific-research and developmental journals and publications for physical education in Iran in 2014. Accordingly, twenty scientific-research journals and one scientific-developmental journal as 12 indexes (e.g. field of study, sport components, ...
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The current study aims to analyze the status of scientific, scientific-research and developmental journals and publications for physical education in Iran in 2014. Accordingly, twenty scientific-research journals and one scientific-developmental journal as 12 indexes (e.g. field of study, sport components, sport fields, age groups, research methodology, statistical methods, co-operative inquiry, authors' academic ranking, the participation of members of journal's board of directors, the contribution of more fields and deadline for accepting papers) were investigated. We have used Quantitative Content Analysis as the research methodology. Descriptive statistics methods using SPSS software and Excel were used for analysis. Findings indicated that 36% of the authors didn't write their field of study. Management and Planning in Physical Education has been ranked in second place with 28% out of total papers. Public sport component had the highest share among the components with 38% out of total papers. The share of topics and issues about the sport field was 42.13%. Also, the share of papers for the age group (adults) was 86% out of total papers. The most widely used research methodologies were descriptive and inferential statistics methods with 69% and 45%, respectively. The share of co-operative inquiry as three-member groups was 53.47%, which shows the authors' tendency to participate in team works. The highest share for writing articles, 39% out of whole papers, was allocated to the postgraduate students and academic authors with master's degrees. The share of the members of board of directors in writing papers was just 8% out of whole papers. The share of interdisciplinary cooperation was just 5% out of whole papers. The authors affiliated with any organization had the highest share, 15.57%, in writing papers. The highest percent for the time period was allocated to the 4-5-month time period with 18% out of whole papers, and the average deadline for accepting papers is 5.05 months.
Research Paper
Masomeh Hoseini; Nazanin Ghasemi
Abstract
This study was conducted to evaluate the comparison of media literacy among physical education orientation specialists. The research method is descriptive-analytical. The statistical population of this study included 75 physical education specialists in Birjand city. The statistical sample was all in ...
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This study was conducted to evaluate the comparison of media literacy among physical education orientation specialists. The research method is descriptive-analytical. The statistical population of this study included 75 physical education specialists in Birjand city. The statistical sample was all in number and 15 subjects from each physical education tendency. To collect the required information, a personal information questionnaire, a researcher-made literacy questionnaire was used. One-way analysis of variance, Scheffe post hoc test and independent T test were used for data analysis. The results showed that there is no significant difference between educators in different tendencies in media literacy. The necessity of using media literacy according to the current requirements of the present is essential for all specialists and is a kind of competitive advantage and a personal brand to the individual.
Research Paper
Mitra Iranpur Mobarake; Nahid Atghia; Maryam Mokhtari Dinani
Abstract
The present study was carried out with the aim of determining the role of the mass media in developing sport tourism in the province of Isfahan, Iran. The participants in the study includes all the managers and employees in Cultural Heritage and Tourism Organization and travel agencies (N=2000) among ...
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The present study was carried out with the aim of determining the role of the mass media in developing sport tourism in the province of Isfahan, Iran. The participants in the study includes all the managers and employees in Cultural Heritage and Tourism Organization and travel agencies (N=2000) among whom 350 were selected using Cochran's formula and random sampling method. The questionnaire consisted of 45 items in form of three factors. After establishing the face and content validity of the questionnaire, the construct validity of that was also investigated through exploratory factor analysis (EFA). In order to determine the reliability of the data collection tool, the Cronbach Alpha was sued and a reliability coefficient of 0.812 was obtained. The results obtained from the Friedman’s analysis of the variance suggested a significant difference among the roles of the different types of media in improving sport tourism in Isfahan (P <0.05). The audiovisual, modern, and print media were in the first, second, and third positions respectively. Therefore, it is important that necessary measures be adopted to support the audiovisual media in order to improve sport tourism in the province of Isfahan.
Research Paper
Mehrdad Moharramzadeh; Sajjad Pashaie; Mir Davod Hoseyni
Abstract
In recent years, the need to change the direction of the exchange approach to communication in customer relationship management has been widely considered. The purpose of this study was to, the Effect of Customer Relationship Management on Satisfaction and Loyalty of Customers Referring to East Azarbaijan ...
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In recent years, the need to change the direction of the exchange approach to communication in customer relationship management has been widely considered. The purpose of this study was to, the Effect of Customer Relationship Management on Satisfaction and Loyalty of Customers Referring to East Azarbaijan province to sport Places. The present research is applied in terms of purpose and in terms of descriptive-survey method. The statistical population of the present study included people referring to places and recreation centers of East Azarbaijan province in the year 2018-2019. The data were collected using standard questionnaires of Mahmoudi et al. (2017), Alawi Shad (2008). The results of the hypothesis test can be illustrated by SMART-PLS software using t-test and path coefficients (b). The findings of the research showed a direct and significant relationship between the components of customer relationship management (customer perception and separation, customer relationship, client acquisition and customer relationship development, relationship development) with satisfaction with a coefficient of 0.61 and a statistic of 16.700 At the significant level, there is a significant correlation between customer satisfaction and customer satisfaction (B = 0.78). Therefore, changing the commercial space and marketing transformation through customer relationship management in order to increase the satisfaction and loyalty of the customers of sports facilities is necessary, so providing services with care and attention to the needs and interests of the customer is the most important factor in attracting and retaining customers in the places.
Research Paper
Mahdi Haghighi; Mohammad Hami; Vahid Shojaei
Abstract
The purpose of this study was to investigate the effect of technological and strategic factors on agility in general administration of Sport and Youth of Mazandaran province. The statistical population were 250 individuals including managers, assistants, staff members in general administration of Sport ...
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The purpose of this study was to investigate the effect of technological and strategic factors on agility in general administration of Sport and Youth of Mazandaran province. The statistical population were 250 individuals including managers, assistants, staff members in general administration of Sport and Youth of Mazandaran Province in 2017. Regarding the small number of samples, they were all nominated as the number of statistical population. A researcher-made questionnaire was used to collect information. Reliability of the questionnaire was confirmed by Cronbach's alpha. Validity of the questionnaire was confirmed by sports experts. In order to analyze data, descriptive and inferential statistics tests (Structural Equation Model Methodology) were applied. The results showed that Strategic factors influenced on organizational agility, but in spite of this, the impact of the technology factors in general administration of Sport and Youth of Mazandaran province was not confirmed. According to the findings, Managers the administration could promote the agility capacities with quick resources allocation, quality improvement, gaining experience, respect for customers, drawing strategic vision, improvement of strategic substructure, adoption of the culture of changeability, and training courses related to new technology.
Research Paper
Abbas Shabani; Bahram Salehnia
Abstract
The purpose of this research is to Study of Educational Sports and Universities of Universities by SWOT Analysis Method with Publishing Approach and Application Approach. The research method is descriptive-analytical and is applicable to the target. Data collection method includes library studies, Delphi ...
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The purpose of this research is to Study of Educational Sports and Universities of Universities by SWOT Analysis Method with Publishing Approach and Application Approach. The research method is descriptive-analytical and is applicable to the target. Data collection method includes library studies, Delphi method and finally a questionnaire. To determine the validity of the questionnaire, experts consulted and after applying all corrective suggestions, necessary changes were made and its reliability was calculated and validated through Cronbach's alpha coefficient. The statistical population of this study consisted of professors of sport management and managers and physical education experts of Islamic Azad University, with a total estimated 550 individuals, of which 225 were Morgan table method. Descriptive statistics and Kolmogorov Smirnov, Friedman tests and U-Winnie test were used to analyze the data. The results of this study showed that the educational weaknesses were slightly higher than the strengths and, on the other hand, the opportunities had a better situation than university education threats (conservative strategy). In terms of public sport, the strengths and opportunities have been better off than the weaknesses and threats (aggressive strategy). Also, the components of strengths, weaknesses, opportunities and threats of educational and general sport were identified. Finally, it is suggested that the development of the sport education sector in the academic community should provide a platform for the generalization of the students' sport, which could provide the basis for the development of the championship sport among the talented young students.