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The IT position in the development of entrepreneurship opportunities in sport

Document Type : Research Paper

Authors

1 Ph.D. in Sport Management, University of Kerman

2 Ph.D. in Sport Management and Planning, University of Tehran

3 Faculty of Hazrat Fatemeh Technical School

Abstract

 This research was conducted with the aim of investigating the status of IT in developing entrepreneurial opportunities in sport. The method of conducting this research was survey. The statistical population of this research includes managers of sporting goods companies in Iran (N=460), among them, randomly and according to Morgan table, 169 companies were selected as the statistical sample. To collect data, Heirsch and Peter questionnaire (2002) was used, which it’s validity and reliability were evaluated and confirmed by Khosravani Fard (2012). The reliability coefficient of the questionnaire in the present study was calculated using Cronbach's alpha (α = 0.89) and its validity (face and content) was calculated based on the views of experienced faculty members and physical education specialists and using the sigma numbering index of 0.85. Descriptive statistics and inferential statistics were used to analyze the data and SPSS 20 software was used at a significant level (P

Keywords

References
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Communication Management in Sport Media
Volume 6, Issue 4 - Serial Number 24
May 2019
Pages 15-28
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History
  • Receive Date: 03 February 2019
  • Revise Date: 23 April 2019
  • Accept Date: 23 May 2019
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