Sports Media
Sara Keshkar
Abstract
Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison ...
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Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's
Sport International Relations
Sara Keshkar; Ghazal panahbar
Abstract
Sports have emerged as a significant form of soft power in diplomatic and international relations. A historical examination of the introduction of non-native sports in Iran sheds light on the methods and reasons behind their adoption in the country. The historical presence of foreigners and international ...
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Sports have emerged as a significant form of soft power in diplomatic and international relations. A historical examination of the introduction of non-native sports in Iran sheds light on the methods and reasons behind their adoption in the country. The historical presence of foreigners and international relations in Iran has had a notable impact, particularly in the development of modern sports. Foreigners have played a pivotal role in attracting young people and fostering the growth of sports in the country. Understanding the strategies employed by foreigners to promote their sports can offer valuable insights for sports managers seeking to maintain and develop local sports. In a historical qualitative study employing documentary methods and nominee interviews, the introduction of foreign sports to Iran was investigated. The study reviewed 70 relevant documents, articles, books, and reports. Additionally, experts and researchers in sport history, sport management, sport sociology, athletes, sports veterans, and club/team managers (N=19) were purposively and snowball sampled for interviews. The findings revealed that Iranians who had traveled abroad and foreigners played crucial roles in introducing sports to Iran, while economic and political connections were instrumental in promoting their development. Advertising, foreign cultural influences, structural development, and economic growth have all contributed to the maintenance and nurturing of these sports activities. The similar emergence of sports in many countries suggests that governments have strategically utilized sports to achieve political goals in host countries.
Sara Keshkar
Abstract
The media play an important role in creating identity for sports and promoting them in society. The purpose of this study was to identify the performance of the media in reflecting the identity of sports and encouraging society to participate in them. Exploratory mixed research method included qualitative ...
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The media play an important role in creating identity for sports and promoting them in society. The purpose of this study was to identify the performance of the media in reflecting the identity of sports and encouraging society to participate in them. Exploratory mixed research method included qualitative method using nominal interview and questionnaire survey method were used in the research. The participants in the qualitative section consisted of 27 professionals and athletes who were purposefully selected and the population in the survey consisted of athletes who were members of national teams or those who were invited to national team camps, and also coaches and veterans of 13 sports. The research tools in the qualitative section were pen and paper, audio recording and semi-structured questions, and in the quantitative part was a researcher-made questionnaire. The results showed that the role of media was identified with two categories of identity creation, including sub-categories of cultural development and sports management methods, as well as promotion with sub-categories of marketing and public participation. Also Findings showed that the most media focus in most sports was on introducing sports heroes as role model, and in martial arts, more attention was paid to cultural categories than other issues. It is suggested that the media pay attention to cultural values in introducing sports so that sports can be used as a cultural tool to guide and attract young people to sports.
Arefeh Ghanbari firoozabadi; Sara keshkar; Gholam Ali Kargar
Volume 5, Issue 2 , February 2018, , Pages 79-88
Abstract
The aim of this study was to investigate the role of media promotion in banks sponsoring from sport. The research method was applied and qualitative. Its implementation was through interview and using thematic analysis. Sport sponsorship authorities of the national governmental and private banks ...
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The aim of this study was to investigate the role of media promotion in banks sponsoring from sport. The research method was applied and qualitative. Its implementation was through interview and using thematic analysis. Sport sponsorship authorities of the national governmental and private banks that had sport sponsorship were formed the population of this research (19 banks). All of the population were considered that it was possible to provide to collect data from 18 banks. The results demonstrated that media promotion is one of the goals and achievements of banks in sport sponsoring, which includes informational and advertisements codes. furthermore, banks also face media constraints in sport sponsoring, which are Legal Advertising Limitations and informational, and the lack of indorsement and cooperation of officials and athletes. In order to encourage new sponsors to join the sport sponsorship and retain existing sponsors in this field, following points can be taken into account: considering the media promotion as one of the goals and achievements of sponsors in sport sponsoring and strengthen its and try to remove their constraints which are related to media promotion.
Sara Keshkar
Volume 4, Issue 2 , February 2017, , Pages 46-54
Abstract
The purpose of this study was to analyze the content of photographs published in Iran varzeshi newspaper regarding to social variables during the year of 2015. The method was analytic survey using content analysis method. The statistical population was all photographs published in the newspaper in second ...
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The purpose of this study was to analyze the content of photographs published in Iran varzeshi newspaper regarding to social variables during the year of 2015. The method was analytic survey using content analysis method. The statistical population was all photographs published in the newspaper in second half of 2015(N-=5459). 72 newspapers were analyzed during six month by selecting newspapers in two statistical weeks. Results showed that photographs published with more men pictures than women, more athletes than authorities, more nonathletic females more than athlete women, more sport environment than no- sportive environment, more happy athletes than sad ones. In conclusion, the photographs published in Iran Varzeshi newspaper showed gender orientation in favor of men and also most photographs emphasized on Iranian happy athletes and sport statues and environments. Iran vaezeshi is a favorite newspaper among young Iranians and women are very important part of the society. Publishing more women photographs can attract the to buy newspaper.
Sara Keshkar; Mehrnoosh Noor Bakhsh; Somayeh Ghaem Panah
Volume 2, Issue 2 , March 2015, , Pages 10-20
Abstract
The purpose of the research was to analyze the content of sport news of B.B.C and IRNA news agencies. The research population was the whole news of two agencies in two fixed days of weeks in second half of 2013(N=3802) and whole news of these days were considered in research (N1=1818, N2=1984). ...
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The purpose of the research was to analyze the content of sport news of B.B.C and IRNA news agencies. The research population was the whole news of two agencies in two fixed days of weeks in second half of 2013(N=3802) and whole news of these days were considered in research (N1=1818, N2=1984). Research tool was a coding sheet which its validity approved by 14 sport management and communication experts. The results showed that there were significant differences between two agencies in the rate of sexuality, disables, age levels, scientific sport, national and international sport news and in all variables except for national and international news, IRNA was in low rates in contrast to B.B.C. it seemed that the mission of B.B.C was based on international broadcasting while IRNA focused on national news and it's why this agency broadcast national news more than international ones. To enclose, considering all groups of society in broadcasting sport news can attract them to sport and it's very important if IRNA considers this reality.
Neda Bozorgzadeh; Sara Keshkar; Hossein Sepasi
Volume 2, Issue 1 , November 2014, , Pages 18-26
Abstract
The aim of this study was to compare the use of information and communication technology among physical education and Non-Physical education students of Islamic Azad University of Karaj. The Method of research was descriptive-survey, the research population concluded of all the physical ...
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The aim of this study was to compare the use of information and communication technology among physical education and Non-Physical education students of Islamic Azad University of Karaj. The Method of research was descriptive-survey, the research population concluded of all the physical education students (N1= 1250) and other students of the university (N2=12812). The sample size according to Morgan sampling table was respectively(n1=297 , n2= 375). The clustering sampling method was used for non-physical education students and for physical education students the convenience method was used.The research tool was a questionnaire which was prepared by the researchers which it's reliability was approved (α=0.81) and its validity was approved by experts and also analyzing factors method used for this case. The Results showed that there was no significant differences between two groups of students in the amount of ICT use, the possibility of learning through ICT, and the place and tools of applying ICT. But there was significant differences between the groups in reasons for using ICT, understanding the concept of communication through using ICT, the rate of communication among the students and other organizations.
Sara Keshkar
Volume 1, Issue 4 , September 2014, , Pages 49-54
Abstract
Purpose of this research was to investigate the correlation between studying public or scientific sport journals among Allameh Tabataba'I university students regarding to sexuality, education and age and comparing them in these characteristics.The method of this research was descriptive-survey. The population ...
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Purpose of this research was to investigate the correlation between studying public or scientific sport journals among Allameh Tabataba'I university students regarding to sexuality, education and age and comparing them in these characteristics.The method of this research was descriptive-survey. The population were students of Allameh Tabataba'I university students (N= 17000) and the sample size using Morgan sampling table was determined 378 samples. The sampling method used in this research was clustering and convenience sampling method. The research tool was a questionnaire prepared by authors which its validity was approved by 16 experts in sport management and communication field. It's reliability (α=0.80) was suitable. Results showed that there was a positive correlation between education levels and sexuality with the kind of journals students choose to study but there was no correlation between sport background and also the field of study with the kind of journals students study.
Sara Keshkar; Mohammad Dadras; Raheleh Gheysari
Volume 1, Issue 3 , May 2014, , Pages 63-70
Abstract
The purpose of this study was to evaluate the elementary physical education teacher's guide book. The methodology of this research was mixed methods. The statistical population of this research was all elementary school PE teachers (N=52) in Yazd city and whole of them were participated in research. ...
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The purpose of this study was to evaluate the elementary physical education teacher's guide book. The methodology of this research was mixed methods. The statistical population of this research was all elementary school PE teachers (N=52) in Yazd city and whole of them were participated in research. The validity of the questionnaire was approved by 15 sport management and educational management experts,anditssuitable reliability was obtained in a pilot study (α= 0.92).The findings showed that teachers rarely use the guidebookand male teachers use the book much more than female teachers. In spite of the requisiteness of the book for elementary PE teachers but it's content needserious modifications to get adjusted to existing situation of schools facilities and student growing population.