A
-
Agile Marketing
Examining the Mediating Role of Agile Marketing on the Relationship Between Relative Advantage and Competitive Advantage and the Adoption of Digital Marketing of Sports Products [Volume 12, Issue 1, 2024-2025, Pages 181-192]
-
Anti-marketing
Examining the Role of Public Relations in Anti-Marketing of Doping Drugs with Mediation of Private Networks, Public Interpretation, and Concrete Evidence [Volume 12, Issue 1, 2024-2025, Pages 31-43]
-
Artificial intelligence
Conceptual Framework of the Application of Modern Technology in Media (Case Study of Artificial Intelligence in Sports Journalism) [Volume 12, Issue 1, 2024-2025, Pages 117-134]
-
Athlete
Examining the Role of Public Relations in Anti-Marketing of Doping Drugs with Mediation of Private Networks, Public Interpretation, and Concrete Evidence [Volume 12, Issue 1, 2024-2025, Pages 31-43]
B
-
Benefits of sport
The Effect of Viewing Instagram Posts with Emotional and Physical Benefits of Exercise on Exercise Intention, Emotional Satisfaction, and Recall [Volume 12, Issue 1, 2024-2025, Pages 165-180]
C
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Comparative Advantage
Examining the Mediating Role of Agile Marketing on the Relationship Between Relative Advantage and Competitive Advantage and the Adoption of Digital Marketing of Sports Products [Volume 12, Issue 1, 2024-2025, Pages 181-192]
-
Competitive advantage
Examining the Mediating Role of Agile Marketing on the Relationship Between Relative Advantage and Competitive Advantage and the Adoption of Digital Marketing of Sports Products [Volume 12, Issue 1, 2024-2025, Pages 181-192]
-
Cultural Capital
The Impact of Media Literacy on Football Fans' Self-Control in Virtual Spaces with the Mediating Role of Cultural Capital [Volume 12, Issue 1, 2024-2025, Pages 15-30]
-
Customer orientation
Comparison of Brand Purchase Intentions for Domestic and International Sports Brands Among Generation Z Consumers, with an Emphasis on Social Media Influencers [Volume 12, Issue 1, 2024-2025, Pages 209-220]
D
-
Development
The Role of Information and Communication Technology in the Development of Sports Startups [Volume 12, Issue 1, 2024-2025, Pages 221-232]
-
Digital Marketing
Examining the Mediating Role of Agile Marketing on the Relationship Between Relative Advantage and Competitive Advantage and the Adoption of Digital Marketing of Sports Products [Volume 12, Issue 1, 2024-2025, Pages 181-192]
E
-
Education
Future Scenario Planning of Iranian Sports Media [Volume 12, Issue 1, 2024-2025, Pages 135-149]
-
Emotional Satisfaction
The Effect of Viewing Instagram Posts with Emotional and Physical Benefits of Exercise on Exercise Intention, Emotional Satisfaction, and Recall [Volume 12, Issue 1, 2024-2025, Pages 165-180]
-
Entrepreneurship
The Role of Information and Communication Technology in the Development of Sports Startups [Volume 12, Issue 1, 2024-2025, Pages 221-232]
I
-
Information
Designing a Paradigm Model of Media Performance Management of the Iranian Student Sports Federation [Volume 12, Issue 1, 2024-2025, Pages 59-73]
-
Instagram
The Effect of Viewing Instagram Posts with Emotional and Physical Benefits of Exercise on Exercise Intention, Emotional Satisfaction, and Recall [Volume 12, Issue 1, 2024-2025, Pages 165-180]
-
Integrated Marketing Communication
Simulating the Effect of Integrated Marketing Communication on Attracting Sports Tourists to Ardabil Province, Iran [Volume 12, Issue 1, 2024-2025, Pages 97-115]
-
Intention Sport
The Effect of Viewing Instagram Posts with Emotional and Physical Benefits of Exercise on Exercise Intention, Emotional Satisfaction, and Recall [Volume 12, Issue 1, 2024-2025, Pages 165-180]
-
Iran's Printing Industry
Challenges Facing Authors and Researchers in Publishing Sports Books in Iran [Volume 12, Issue 1, 2024-2025, Pages 75-95]
K
-
Karate Infrastructure
Identifying Factors Influencing Media Support for Karate Talent Management Programs in Iran [Volume 12, Issue 1, 2024-2025, Pages 151-164]
M
-
Media
Designing a Paradigm Model of Media Performance Management of the Iranian Student Sports Federation [Volume 12, Issue 1, 2024-2025, Pages 59-73]
-
Media
Designing a Model of the Media's Role in Guerrilla Marketing of Sports Products (Goods and Services) [Volume 12, Issue 1, 2024-2025, Pages 193-207]
-
Media Content
Future Scenario Planning of Iranian Sports Media [Volume 12, Issue 1, 2024-2025, Pages 135-149]
-
Media Literacy
The Impact of Media Literacy on Football Fans' Self-Control in Virtual Spaces with the Mediating Role of Cultural Capital [Volume 12, Issue 1, 2024-2025, Pages 15-30]
P
-
Performance Management
Designing a Paradigm Model of Media Performance Management of the Iranian Student Sports Federation [Volume 12, Issue 1, 2024-2025, Pages 59-73]
-
Planning
Future Scenario Planning of Iranian Sports Media [Volume 12, Issue 1, 2024-2025, Pages 135-149]
S
-
Self-Control
The Impact of Media Literacy on Football Fans' Self-Control in Virtual Spaces with the Mediating Role of Cultural Capital [Volume 12, Issue 1, 2024-2025, Pages 15-30]
-
Social Networks
Examining the Role of Public Relations in Anti-Marketing of Doping Drugs with Mediation of Private Networks, Public Interpretation, and Concrete Evidence [Volume 12, Issue 1, 2024-2025, Pages 31-43]
-
Sports
Simulating the Effect of Integrated Marketing Communication on Attracting Sports Tourists to Ardabil Province, Iran [Volume 12, Issue 1, 2024-2025, Pages 97-115]
-
Sports Club
Designing a Model of the Media's Role in Guerrilla Marketing of Sports Products (Goods and Services) [Volume 12, Issue 1, 2024-2025, Pages 193-207]
-
Sports media
Interpretive Structural Model of Student Sports Development Through Media [Volume 12, Issue 1, 2024-2025, Pages 1-13]
-
Sports media
Identifying Factors Influencing Media Support for Karate Talent Management Programs in Iran [Volume 12, Issue 1, 2024-2025, Pages 151-164]
-
Sports participation
The Impact of Membership in Sports Social Networks on Young People's Motivation to Participate in Sports, Mediated by Sports Socialization [Volume 12, Issue 1, 2024-2025, Pages 45-58]
-
Sports Press
Conceptual Framework of the Application of Modern Technology in Media (Case Study of Artificial Intelligence in Sports Journalism) [Volume 12, Issue 1, 2024-2025, Pages 117-134]
-
Sports Virtual Networks
The Impact of Membership in Sports Social Networks on Young People's Motivation to Participate in Sports, Mediated by Sports Socialization [Volume 12, Issue 1, 2024-2025, Pages 45-58]
-
Startup
The Role of Information and Communication Technology in the Development of Sports Startups [Volume 12, Issue 1, 2024-2025, Pages 221-232]
-
Strauss Corbin
Conceptual Framework of the Application of Modern Technology in Media (Case Study of Artificial Intelligence in Sports Journalism) [Volume 12, Issue 1, 2024-2025, Pages 117-134]
-
Student sports
Interpretive Structural Model of Student Sports Development Through Media [Volume 12, Issue 1, 2024-2025, Pages 1-13]
T
-
Talent Search
Identifying Factors Influencing Media Support for Karate Talent Management Programs in Iran [Volume 12, Issue 1, 2024-2025, Pages 151-164]
-
Technology
The Role of Information and Communication Technology in the Development of Sports Startups [Volume 12, Issue 1, 2024-2025, Pages 221-232]
-
Technology
Conceptual Framework of the Application of Modern Technology in Media (Case Study of Artificial Intelligence in Sports Journalism) [Volume 12, Issue 1, 2024-2025, Pages 117-134]
-
Tourists
Simulating the Effect of Integrated Marketing Communication on Attracting Sports Tourists to Ardabil Province, Iran [Volume 12, Issue 1, 2024-2025, Pages 97-115]
V
-
Virtual Space
The Impact of Media Literacy on Football Fans' Self-Control in Virtual Spaces with the Mediating Role of Cultural Capital [Volume 12, Issue 1, 2024-2025, Pages 15-30]